Alex is on the DADS (Data Analytics and Decision Sciences) faculty of UVA Darden where he teaches courses on the intersection of AI and digital product development. Online, he’s delivered over 700,000 courses via Coursera. He’s also the author of ‘Hypothesis-Driven Development: A Guide to Smarter Product Management’. 

Before teaching, Alex started and sold two companies and he continues to advise and invest in digital ventures. His work on Hypothesis-Driven Development is widely used by practitioners and instructors for new product and venture creation.