With over two decades of experience in digital marketing, product management, and sales, I have honed my expertise in CRM and marketing automation. My journey has seen me working across various industries and regions, delivering comprehensive solutions that encompass implementation, migration, and operational services. Leveraging certifications in TOGAF®, CSM®, and CUA™, I have successfully led numerous projects, integrating platforms like Salesforce Marketing Cloud, Pardot, and HubSpot. My role extends to training clients, conducting workshops, and ensuring seamless project delivery with a focus on quality and innovation. My professional experience is marked by collaborations with esteemed clients such as Aramco Americas, British American Tobacco, OnePlan, and Art of Living USA. I have consistently achieved successful outcomes in data modeling, business applications integration, marketing analytics, and platform migration. My passion lies in utilizing technology and design thinking to craft engaging and effective marketing campaigns that drive growth and enhance customer satisfaction. My ability to manage diverse teams and projects globally has equipped me with a unique perspective on digital transformation and marketing strategy. In my capacity as an instructor, I am committed to sharing my knowledge and insights with aspiring professionals. My approach is centered on practical application, ensuring that learners can directly apply the concepts and techniques in real-world scenarios. By combining theoretical knowledge with hands-on experience, I aim to empower participants to excel in their marketing automation and CRM endeavors.