Claus Ebster is an accomplished expert in consumer research, shopper marketing, and store design, with over two decades of experience shaping the way businesses understand and engage with their customers. With a profound understanding of consumer behavior and a keen eye for creating retail environments that elevate the shopping experience, Claus bridges strategic marketing insights with deep knowledge of consumer psychology to deliver impactful business results.

Throughout his career, Claus has helped organizations optimize marketing strategies, enhance customer engagement, and design more effective retail spaces. As an educator, he brings a wealth of experience to the classroom, having taught marketing, consumer behavior, and business strategy at several prestigious universities. Known for delivering engaging and insightful courses, Claus is committed to empowering the next generation of marketing professionals.

In addition to teaching, Claus has authored several influential publications on marketing research, store design, and academic research methodologies, establishing a strong reputation as a thought leader in the field. His academic background includes advanced studies in Business Administration, Communication Sciences, and Marketing Communication from esteemed institutions such as Northwestern University, Fordham University, and the University of Vienna. Claus holds a PhD and postdoctoral qualifications in Business Administration, underscoring his dedication to academic excellence and lifelong learning.

Passionate about understanding what drives consumer decisions, Claus is enthusiastic about sharing insights, fostering collaborative opportunities, and contributing meaningfully to both academic and professional communities.