I am an accomplished expert in consumer research, shopper marketing, and store design. With over two decades of experience, I possess a profound understanding of what drives consumer behavior and how to create retail environments that enhance the shopping experience. My work combines strategic marketing insights with a deep knowledge of consumer psychology, helping businesses optimize their marketing strategies and improve customer engagement. As an educator, I have a wealth of experience teaching at prestigious institutions. I have taught marketing, consumer behavior, and business strategy at various universities, where I share my extensive knowledge through engaging and insightful courses. I have also authored several influential publications on marketing research, store design, and academic research methodologies, solidifying my reputation as a thought leader in my field. My academic journey includes advanced studies in Business Administration, Communication Sciences, and Marketing Communication from renowned institutions such as Northwestern University, Fordham University, and the University of Vienna. I hold a PhD and postdoctoral qualifications in Business Administration, reflecting my dedication to academic excellence and continuous learning. Passionate about understanding consumers and what influences their decisions, I am eager to share my insights and foster meaningful professional interactions.