Dr. Gohar is a seasoned computational social scientist with over 15 years of experience dedicated to understanding and advancing digital technologies. His career spans teaching, consultancy, and research, marked by collaborations with multicultural teams across the globe. His work focuses on data analytics, digital business technologies, and the complex processes of digital transformation. These interests have led him to explore the fields of digital marketing and the adoption of self-governing systems, where he investigates how emerging technologies reshape societal structures and behaviors.

Dr. Gohar specializes in blending quantitative and qualitative research methods, applying tools such as social media analytics, SEO, and data analytics to tackle real-world challenges. He is deeply passionate about digital transformation and has spent years mastering the intricacies of technology management and Information Systems. His expertise also extends into the public sector, where he has contributed to Government 2.0 initiatives, focusing on technology adoption behavior and network science.

Adopting a multidisciplinary approach, Dr. Gohar offers a comprehensive understanding of the intersection between technology and social change. Throughout his career, he has had the privilege of teaching and mentoring students from diverse cultural and academic backgrounds. He is committed to helping learners navigate the complexities of digital business and technology through research guidance, engaging discussions on IT management and strategy, and real-world application.

Dr. Gohar’s teaching philosophy emphasizes transformative and practical learning experiences, aiming to prepare the next generation of professionals to meet the demands of an increasingly digital world with confidence and clarity.