About
Lillian has spent nearly two decades immersed in the fast-paced world of B2B tech marketing and product-led growth. From working with Fortune 100 giants to nimble startups, she has navigated the intricate landscapes of data and AI, crafting strategies that elevate companies to new heights. What drives her? It's the thrill of devising bespoke marketing blueprints that not only boost revenue but also ignite brand awareness and create lasting impact.
As a fractional CMO and growth advisor, Lillian doesn’t just preach strategy—she lives and breathes it. Every day, she dives deep into the trenches, crafting actionable insights and tailor-made plans that resonate with the unique DNA of each tech venture she encounters. Her journey is not solely about accolades; it's about fostering a culture of collaboration, empowering teams to unleash their full potential, and sparking innovation at every turn.
Now, as an instructor, Lillian is excited to share her wealth of experience with others. She invites learners to join her on a transformative journey where theory meets practice. Together, they'll explore the mysteries of SaaS marketing, funnel optimization, and more. From the fundamentals to cutting-edge tactics, Lillian is committed to arming her students with the tools and insights needed to thrive in today’s dynamic tech landscape. She challenges you to embark on this exhilarating voyage with her and chart a course toward success, one lesson at a time.