With over 18 years immersed in the dynamic field of UX design and user research, I bring a wealth of practical knowledge and academic rigor to my role as an educator and consultant. My journey spans diverse industries—from magazine publishing to automotive and financial services—where I've honed my craft in enhancing digital experiences. I specialize in crafting intuitive interfaces and conducting deep user research to inform design decisions, ensuring that every digital product meets both user needs and business goals. My commitment to advancing UX extends beyond client projects. For over a decade, I've shaped the minds of future UX leaders, serving as a lecturer and curriculum developer at prestigious institutions. At the University of the Arts London, I pioneered the UX strand within the Interactive Media program, guiding students through the intricacies of UX strategy, usability, and sustainable design. Today, I continue to inspire new talent as an instructor in a UX apprenticeship program, fostering a new generation equipped to tackle the complexities of modern digital design. Key to my approach is not just teaching theory, but instilling practical skills that drive real-world impact. Whether leading workshops for industry professionals or mentoring apprentices, I emphasize hands-on learning in UX strategy, interaction design, and information architecture. My expertise extends to managing interdisciplinary teams and advocating for UX best practices, ensuring organizations embed user-centered design principles at every stage of their product development lifecycle.