With 15 years immersed in the fashion industry, I've navigated my way from sales to executive roles in merchandising and consultancy. My journey began with a passion for retail, growing into a profound expertise in buying, merchandising, and retail operations. I thrive on the synergy between my skills and my love for fashion, believing that great work stems from genuine passion. My experience spans various facets of the industry, allowing me to cultivate a deep understanding of product development, trend forecasting, and luxury retail dynamics. Throughout my career, I've managed the entire product lifecycle, ensuring the right products reach the market at the right time, place, and price. My tenure includes pivotal roles such as Head of Product at Vero Moda, where I directed assortments to meet financial targets, and Merchandise Manager at CH Carolina Herrera, delivering luxury products across European markets. These roles have honed my abilities in budgeting, range planning, and negotiation, integral to achieving success in fashion retail. My professional journey also includes significant consultancy work, such as my time with McKinsey & Company, where I extended their knowledge of fashion retail structures and supply chain dynamics. I’ve supported renowned brands like Chanel and Coach, driving product performance and strategic planning. This extensive background equips me with the insights and skills to guide others through the complexities of the fashion industry, from trend analysis to luxury brand management.