Miguel Mercado is a Business Intelligence Analyst with seven years of experience, blending data analytics, interactive design, and strategic thinking. Based in Medellín, Colombia, he specializes in transforming complex datasets into actionable insights and crafting intuitive digital experiences that support smarter business decisions. With a background in Interactive Design from Universidad EAFIT and expertise in tools like Power BI, Tableau, and SQL, Miguel has led high-impact initiatives, including the successful migration of over 100 reports from Tableau to Power BI.

Currently serving as a Senior BI Analyst at GroupM, Miguel has also earned top-rated freelancer status on Upwork, recognized for delivering consistent, high-quality analytics solutions. Passionate about AI and innovation, he is currently pursuing a Master’s in Artificial Intelligence from UNIR and continuously explores emerging technologies to enhance decision-making processes.

When he’s not immersed in data, Miguel enjoys CrossFit, traveling, and working on his next big idea—always striving to push the boundaries of what’s possible through data.