Dr. Mohammad Habibi is a dedicated marketing expert with a strong commitment to advancing marketing research and preparing future professionals with essential, real-world skills. With extensive experience across both academia and industry, his career has been marked by a rigorous exploration of consumer behavior, utilizing both qualitative and quantitative research methodologies.

Dr. Habibi specializes in addressing complex challenges in diverse sectors, with particular expertise in social media marketing, cross-cultural consumer psychology, and online consumer behavior. His academic journey, including a PhD in Marketing, has equipped him with the ability to develop advanced models that reveal the nuances of digital consumer engagement and brand community dynamics.

As an educator, he brings a practical and globally minded approach to the classroom, often integrating real-world case studies into courses like Global Marketing and Digital Marketing. His teaching encourages critical thinking, strategic insight, and a firm grasp of contemporary marketing challenges. He aims to empower MBA students to navigate the evolving landscape of market intelligence with confidence, emphasizing the importance of data-driven insights.

Beyond academia, Dr. Habibi has also served as a project manager at a leading Information Systems (IS) company, where he led the successful delivery of customized technology solutions across multiple industries. This role sharpened his abilities in systems analysis, team leadership, and client engagement, ensuring high levels of customer satisfaction and operational excellence.

By bridging academic theory with hands-on industry experience, Dr. Mohammad Habibi enriches his teaching and research with deep practical relevance, offering students and collaborators valuable insights at the intersection of marketing, technology, and global business.