With a profound commitment to advancing marketing research and equipping future professionals with critical skills, I bring extensive experience in both academia and industry. Over the years, my journey has been defined by a rigorous exploration of consumer behavior through qualitative and quantitative research methodologies. I specialize in tackling complex challenges across various sectors, from social media marketing dynamics to cross-cultural consumer psychology. My academic pursuits, including a PhD in Marketing, have sharpened my ability to develop advanced models that illuminate the intricacies of online consumer behavior and brand communities. As an educator, my approach emphasizes practical insights derived from real-world case studies, fostering a global mindset among MBA students. Courses I've designed and taught, such as Global Marketing and Digital Marketing, delve into contemporary issues and encourage critical thinking in marketing strategy. I believe in empowering students to navigate the evolving landscape of market intelligence with confidence, equipping them to leverage data-driven insights effectively. Beyond academia, my tenure as a project manager in a leading IS company underscored my proficiency in delivering tailored information system solutions across diverse industries. This experience honed my skills in systems analysis, team leadership, and client engagement, ensuring timely and customized outcomes that met high client satisfaction. My academic journey and professional background converge to enrich my teaching with practical relevance and deep industry insights.