As a seasoned leader with a deep expertise in digital strategy and artificial intelligence, I bring over two decades of experience driving transformative change across some of the world's most recognized brands in entertainment, hospitality, and telecommunications. My career journey spans from leading global digital initiatives at the BBC, where I spearheaded social media and content strategies for iconic brands like TopGear, to crafting groundbreaking digital and AI strategies for British Telecom. My focus has been on leveraging digital innovations and AI to drive growth and create impactful customer experiences, consistently delivering results in complex, matrixed organizations and emerging tech startups. My extensive background includes shaping strategic direction and implementing large-scale marketing changes, particularly in AI and web3 technologies. I have been instrumental in developing and executing strategies that integrate AI into business models, fostering innovation, and driving digital transformation. My work has involved guiding strategic digital initiatives, managing cross-functional teams, and overseeing significant projects, such as launching AI-powered platforms and contributing to high-profile digital advisory roles. In my role as a thought leader and educator, I am passionate about empowering professionals and entrepreneurs to harness the power of AI and digital technologies. My teaching and mentorship focus on equipping individuals with the skills needed to navigate and lead in the evolving digital landscape. Through my courses and workshops, I aim to share insights and practical knowledge on integrating AI into marketing and business strategies, fostering a deeper understanding of how to leverage these technologies for strategic advantage.