Advanced UX Strategies for Product Managers

Learn advanced UX strategies for product managers. Apply empathy mapping, user journey flows, heuristic evaluations, and more to create impactful products that boost user engagement and satisfaction.

Yash Thakker
Published: Jan 2026
Intermediate
UI/UX
4 hours
In partnership with:Coursera
Advanced UX Strategies for Product Managers

Course Overview

You’ve built the feature. The devs shipped it. But users still don’t care. Why? Chances are that your product missed what truly matters to users. This course helps you break out of the feature factory mindset and start building with clarity, empathy, and intention — using battle-tested UX strategies that drive real impact.  

You’ll learn to apply empathy maps, user journey flows, heuristic evaluations, and feature scorecards — all through hands-on labs using real UX tools like Figma and JTBD (Jobs-To-Be-Done) templates. Whether you’re building MVPs or scaling a product, the frameworks are flexible and immediately actionable.

Skills You Will Gain

Advanced UX
Product manager
UX for Product Managers

Learning Outcomes (At the end of this program, you will be able to...)

  • Describe core UX principles and evaluate product experiences through a user-centric lens.
  • Apply user research and prototyping workflows to real product features.
  • Use evaluation frameworks to measure and improve usability.
  • Build cross-functional alignment around UX priorities using data and narrative.

Prerequisites

To get the most out of this course, learners should have a solid understanding of the product lifecycle and be familiar with creating or using user personas. Prior experience working with design or research teams is important, as the course builds on collaborative practices and assumes some exposure to UX methods in a product development context.

Who Should Attend

This course is designed for professionals deeply involved in shaping product experiences. It caters to product managers overseeing the full lifecycle of digital products, founders and growth teams developing user-focused MVPs, and UX designers collaborating across disciplines. Technical product managers looking to enhance their UX fluency will also benefit from the practical strategies and tools shared in the course.

Course Includes

1K
STUDENTS*
92.1%
RECOMMEND*

This course includes:

  • On-demand videos
  • Practice assessments
  • Multiple hands-on learning activities
  • Exposure to a real-world project
  • 100% self-paced learning opportunities
  • Certification of completion

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet Your Expert Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.