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  3. ChatGPT (and other AI) for Product Management & Innovation

ChatGPT (and other AI) for Product Management & Innovation

Unlock GenAI’s power to innovate faster, boost product strategy, and enhance team efficiency. Learn to use tools like ChatGPT to craft vision boards, analyze markets, and generate development artifacts in this hands-on, 3–4 hour course.

Vipesh Singla
Vipesh Singla
Business | intermediate | 4 hours |   Published: Jul 2025
In partnership with: Coursera

    Discussions

Overview

1kSTUDENTS*
97.5%RECOMMEND*

This course includes:

4 hour of on-demand video  
Certificate of completion  
Direct access/chat with the instructor 
100% self-paced online

In today’s fast-evolving AI landscape, tools like ChatGPT, Microsoft Co-pilot, and Google’s Gemini are redefining how products are strategized, developed, and iterated. GenAI is a game-changer, transforming Product Management by enhancing strategy, market research, and development processes. This powerful ally drives innovation and accelerates time to market like never before.

Skills You Will Gain

ChatGPT in product management
AI-driven product innovation
AI-enhanced product strategy
Product management with AI tools
AI-powered product ideation

Learning Outcomes (At the end of this program you will be able to)

  • Utilize GenAI for market research, including PESTEL analysis and competitor profiling.
  • Leverage GenAI for product strategy artifacts like Product Vision and Business Model Canvas.
  • Apply GenAI to product development processes, including Features, MVP, and Roadmaps 
  • Generate Scrum artifacts using GenAI, such as Sprint Goals and User Stories 

Prerequisites

Basic product management knowledge and familiarity with digital tools.

Who Should Attend

Product leaders and teams can now use GenAI to elevate every stage of the product lifecycle—from strategy and market intelligence to faster development, better artifacts, and smarter team workflows.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Introduction
2Module 2: Prompt Engineering Fundamentals
3Module 3: Use of GenAI in Market Research and Intelligence
4Module 4: Use of GenAI in Product Strategy Definition
5Module 5: Use of GenAI in Product Development
6Module 6: Wrap-Up and Capstone

Segment 04: GENAI Artifact Generation Framework - Update

Segment 05: GenAI Prompt Generation Template

Segment 06: Generate a sample GENAI Prompt using Prompt Generation

Segment 07: Benefits of using Prompt templates

Segment 08: Generating PESTEL analysis using GenAI

Segment 09: Porter-s Five Forces analysis with GenAI

Segment 10: Competitor analysis using GenAI

Segment 11: Profiling Market Segments Using GenAI - Update 2

Segment 01: Overview of GenAI tools - Update

Segment 02: Goals of the course and what to expect - Update 2

Segment 03: Use of GenAI across product management lifecycle

Vipesh Singla

Vipesh Singla

Vipesh is dedicated to revolutionizing the way businesses approach cloud architecture. With an extensive career as a trusted consultant to global enterprise clients, he has honed his expertise in delivering innovative, end-to-end solutions that align seamlessly with business objectives.

Regularly working alongside C-suite executives, Vipesh defines strategies and articulates solutions for some of the largest and most strategic deals in the industry. His approach goes beyond technology—he focuses on crafting solutions that drive real business impact.

Beyond consulting, he is passionate about knowledge sharing and empowerment. Through technology consulting, solution assessment workshops, and training programs, he helps organizations fully embrace cloud technologies. He plays a key role in establishing Cloud Centers of Excellence (CCoE), ensuring scalable architectures that deliver tangible results.

Vipesh is also deeply invested in agile product management frameworks such as SAFe and Scrum. His guidance enables teams to navigate the complexities of agile methodologies, improving efficiency and accelerating value delivery to customers.

Committed to innovation and transformation, Vipesh partners with businesses to achieve their strategic goals and drive long-term success in the ever-evolving cloud landscape.

VIEW MY CHANNEL

Segment 16: Defining a Sprint Goal Using GenAI

Segment 17: Generating Feature with GenAI

Segment 18: Generating a List of User Stories with GenAI

Segment 19: Creating a User Story with GenAI

Segment 20: Course wrap up video

Segment 12: Creating Product Vision Board with GenAI

Segment 13: Developing Business Model Canvas Using GenAI

Segment 14: Defining Customer Journey Map Using GenAI

Segment 15: Creating a Kano Model Using GenAI