starweaver-logo
LOG INGET STARTED
LOG INGET STARTED
  • Browse
  • Doing

  • On Air
  • Channels
  • Career Paths
  • LEARNING

  • Courses
  • Certifications
  • Journeys
  • Test Prep
  • CONNECTING

  • How It Works
  • Community
  • Techbytes
  • Podcasts
  • Leaderboards
  • SUPPORT

  • Support & FAQs
  • Starweaver for Business
  • Starweaver for Campus
  • Teach with Starweaver
footer-brand-logo
  • COMPANY
  • About Us
  • Support and Knowledge Base
  • Policies & Terms
  • Contact
  • CONTENT
  • Courses
  • Certifications
  • Journeys
  • Test Prep
  • Meet the Gurus
  • Techbytes
  • FOR ORGANIZATIONS
  • Starweaver for Business
  • Starweaver for Campus
  • Catalogue
  • Pricing
  • Private Classes
  • PARTNER WITH US
  • Instructors & Teachers
  • Books, Writing & Publishing
  • FOLLOW US
    • facebook
    • twitter
    • linkedin
    • pinterest
    • instagram
    • youtube
Our trademarks include Starweaver®, Make genius happen™, Education you can bank on®, People are your most important assets!®, Body of Knowledge™, StarLabs™, LiveLabs™, Journeys™
© Starweaver Group, Inc. All Rights Reserved.
  1. Courses
  2. >
  3. Commercial Awareness

Commercial Awareness

This course equips learners to identify the complexities of the business world, focusing on essential skills and knowledge for strategic decision-making and planning.

Marta SottoMayor
Marta SottoMayor
Business | core | 1 hour 10 minutes |   Published: Jul 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
98%RECOMMEND*

This course includes:

  • 70 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course equips learners to identify the complexities of the business world, focusing on essential skills and knowledge for strategic decision-making and planning. Throughout this course, learners will explore the fundamentals of business acumen, including financial literacy, market trend analysis, and navigating competitive landscapes, equipping themselves to analyze market trends, engage in competitive analysis, and apply strategic thinking in real-world scenarios.  By the end of this course, learners will have a solid grasp of market dynamics and be able to apply this knowledge in real-world situations. 

Skills You Will Gain

Business Acumen
Business Environment
Business Insights and Principles
Financial Literacy
Market Trend Analysis
Strategic Thinking

Learning Outcomes (At the end of this program you will be able to)

  • Evaluate business acumen components, focusing on decision-making, financial literacy, and market insights.
  • Synthesize market trends to understand competitive landscapes.
  • Formulate strategies to navigate business challenges.
  • Critique business strategies with an eye toward economic and industry trends.

Prerequisites

  • Basic understanding of business concepts
  • Interest in market dynamics, sales tactics and business strategy
  • Willingness to learn and apply new concepts

Who Should Attend

Business Analysts, Sales Coordinators, Marketing Professionals, Entrepreneurs, Business Students, Aspiring Business Leaders

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Understanding Business Acumen
2Module 2: Mastering Market Trends and Competitive Analysis
3Module 3: Applying Strategic Thinking and Business Strategy

Segment 08: The Role of Strategic Thinking in Business Success

Segment 09: Crafting Effective Business Strategies

Segment 10: Evaluating and Moving Forward – Dynamic Business Strategies

Segment 11: Congratulations and Continuous Learning Journey

Marta SottoMayor

Marta SottoMayor

Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International.

Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes.

She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer.

Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries.

In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts.

Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.

VIEW MY CHANNEL

Segment 05: Identifying and Analyzing Market Trends

Segment 06: Competitive Analysis in Practice

Segment 07: Strategic Adaptation to Market Changes

Segment 01: Introduction to the Course & Meet Your Instructor

Segment 02: The Foundation of Business Acumen

Segment 03: Financial Literacy for Strategic Decision-Making

Segment 04: Navigating Market Dynamics