GenAI for Customer Journey Mapping

This course introduces you to the transformative power of Generative AI in customer journey mapping. Learn to leverage AI tools like ChatGPT to create dynamic, predictive customer journeys that adapt in real-time.

Yash Thakker
Published: Jan 2026
Intermediate
Data Science
4 hours
In partnership with:Coursera
GenAI for Customer Journey Mapping
Product ID: OC-2025-A1BER

Course Overview

This course introduces you to the transformative power of Generative AI in customer journey mapping. Learn to leverage AI tools like ChatGPT to create dynamic, predictive customer journeys that adapt in real-time. By uncovering patterns in customer behavior and anticipating needs, you’ll gain hands-on experience in using AI to enhance customer experiences. Through case studies and practical applications, this course equips you with the skills to integrate GenAI into your mapping process, interpret AI-driven insights, and design adaptive, personalized customer journeys that set your brand apart.
 

Skills You Will Gain

AI Personalization
Design Thinking
Customer Insights
Generative AI Agents
Real-time Data

Learning Outcomes (At the end of this program, you will be able to...)

  • Analyze the role of GenAI in transforming traditional customer journey mapping approaches.
  • Design a GenAI-enhanced customer journey map incorporating key AI concepts.
  • Evaluate the practical benefits and challenges of implementing GenAI in customer journey mapping processes.

Prerequisites

Learners should have a basic understanding of customer journey mapping concepts and a familiarity with data analysis and marketing analytics. This foundation will support the exploration of AI applications in customer journey mapping. No prior coding experience is required, making this course accessible to those from non-technical backgrounds while still allowing for meaningful interactions with AI tools.

Who Should Attend

Learners should have a basic understanding of customer journey mapping concepts and a familiarity with data analysis and marketing analytics. This foundation will support the exploration of AI applications in customer journey mapping. No prior coding experience is required, making this course accessible to those from non-technical backgrounds while still allowing for meaningful interactions with AI tools.

Course Includes

1K
STUDENTS*
93.3%
RECOMMEND*

This course includes:

  • On-demand videos
  • Practice assessments
  • Multiple hands-on learning activities
  • Exposure to a real-world project
  • 100% self-paced learning opportunities
  • Certification of completion

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.