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  1. Courses
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  3. GenAI for Customer Insights

GenAI for Customer Insights

In this course, "Gen AI for Customer Insights," you’ll explore the transformative power of generative AI in analyzing customer data to uncover patterns, predict trends, and generate actionable insights.

Christopher Klaus
Christopher Klaus
Data Science | core | 1 hour 25 minutes |   Published: Jan 2025
In partnership with: Coursera

    Discussions

Overview

1.6kSTUDENTS*
97.6%RECOMMEND*

This course includes:

1 hour 25 minutesof on-demand video  
Certificate of completion  
Direct access/chat with the instructor 
100% self-paced online

 

In this course, you'll discover how AI can transform the way you understand and interact with customers, whether you're a marketing professional, data analyst, or business strategist. You’ll learn to analyze customer data, gather valuable feedback, and identify patterns that drive better business decisions—all using GenAI. Our course is built for professionals at any level, offering real-world case studies that show how companies are already using AI to improve customer experiences and boost their bottom line.

 

What makes this course stand out? It's not just theory—we dive into hands-on, practical applications. From AI-powered segmentation to predictive analytics, we cover the skills you need to thrive in today's data-driven world. Our teaching methodology focuses on interactive learning, where you'll actively engage with AI tools and see their impact on real business scenarios. 

 

By the end of this course, you'll be able to analyze customer behavior more efficiently, improve customer experience through actionable insights, and stand out in the competitive landscape. Whether you're looking to advance in your current role or pivot into a new one, this course equips you with the skills needed to make data-driven decisions with confidence. Ready to transform your approach to customer insights? Take this course and find out how GenAI can elevate your strategy! 

Skills You Will Gain

AI Customer Segmentation
Customer Feedback with AI
AI in Customer Experience
AI Personalization
AI in Marketing, AI-Driven Insights

Learning Outcomes (At the end of this program you will be able to)

  • Understand the role of Generative AI in transforming customer insights.
  • Learn how to apply AI to collect and analyze customer feedback.
  • Discover how AI can segment customers and predict trends based on behavior.
  • Apply AI-driven insights to improve customer experience and business strategies. 

Prerequisites

A basic understanding of customer feedback methods and data analysis tools helps interpret insights, improve service strategies, and make informed decisions based on user input and measurable patterns.

Who Should Attend

Marketing professionals, insights analysts, BI specialists, and CX managers benefit from foundational knowledge of feedback methods and data tools to uncover customer needs, refine campaigns, and drive data-informed, impactful decisions.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Introduction to GenAI for Customer Insights
2Module 2: AI for Customer Segmentation and Trend Prediction
3Module 3: Using AI Insights to Improve Customer Experience

Segment 05: Introduction to AI-Driven Customer Segmentation

Segment 06: AI-Driven Trend Forecasting

Segment 07: AI for Personalized Customer Interactions

Segment 08: Case Study: AI for Customer Segmentation

Segment 09: Best Practices for Implementing AI in Customer Insights

Segment 10: Applying AI to Optimize Customer Experience

Segment 11: Case Study: Use of AI for Customer Retention

Segment 12: Future Trends in AI-Driven Customer Experience

Segment 13: Congratulations and Continuous Learning Journey

Segment 01: Introduction and Welcome

Segment 02: Overview of GenAI for Customer Insights

Segment 03: AI-Driven Feedback Processing

Segment 04: How AI Analyzes Customer Feedback

Christopher Klaus

Christopher Klaus

Navigating the intersection of data science, technology innovation, and leadership, Christopher has established a distinguished career spanning diverse sectors, including software, government, healthcare, education, and advertising. As a leader and innovator, Christopher is driven by a passion for solving complex challenges and leveraging technology to drive meaningful advancements. At the core of Christopher’s professional ethos is the commitment to unlocking potential—both in the technologies utilized and the teams led.

With expertise in data analytics, governance, engineering, and cloud technologies, Christopher has been at the forefront of deploying advanced solutions that foster strategic growth and operational excellence. Proficient in AWS, GCP, and Azure, and deeply engaged in AI and machine learning applications, Christopher consistently pioneers transformative projects that push the boundaries of technological innovation. Beyond technical achievements, Christopher cultivates environments where teams can thrive, fostering collaboration and continuous improvement.

Education and mentorship play a fundamental role in Christopher’s leadership philosophy. Through knowledge sharing, the development of educational programs, and contributions to scholarly publications, Christopher actively nurtures a culture of learning and innovation. Recognized through various honors and awards, Christopher’s contributions extend beyond personal milestones, shaping communities and setting new benchmarks in the tech industry. Each day presents an opportunity to inspire change, drive progress, and pave the way for future generations of innovators.

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