GenAI for Dynamic Advertising and Media Buying
Beginner-friendly course on using GenAI for dynamic advertising and media buying. Learn to create personalized ads, automate campaigns, and optimize ROI using tools like Google Ads AI, Facebook Ads, Bannerboo, and Elai.
Course Overview
Discover how Generative AI (GenAI) is transforming the advertising landscape in our beginner-level course, "GenAI for Dynamic Advertising and Media Buying." This course provides an actionable roadmap to harnessing the power of AI for creating personalized ad content, automating campaigns, and optimizing performance.
With hands-on demonstrations of tools like Google Ads AI, Facebook Ads Manager, Bannerboo, and Elai, you’ll learn how to build dynamic ad content that speaks directly to your target audience. Through practical assignments and real-world case studies, this course gives you the skills to automate your media buying, improve your return on investment (ROI), and stay ahead in the rapidly evolving world of digital advertising.
This course is tailored for marketers, advertising specialists, and small business owners responsible for creating and managing ad campaigns. It’s also ideal for digital marketing professionals interested in automating processes and boosting campaign performance with the latest AI tools. Whether you’re looking to streamline media buying or craft more dynamic, data-driven ad experiences, this course will equip you with essential GenAI skills for advertising.
A basic understanding of digital marketing concepts and experience with popular advertising platforms like Google Ads and Facebook Ads will help participants get the most from this course. Familiarity with ad creation and campaign management basics is recommended, though no advanced technical expertise is necessary, as AI tools simplify complex tasks.
By the end of this course, learners will understand the key benefits of GenAI in advertising, be able to create personalized ad creatives with tools like Gemini, Bannerboo, and Elai while respecting data privacy, and set up automated campaigns using AI-driven platforms like Google Ads AI and Facebook Ads Manager. Participants will also gain skills in analyzing key metrics, such as CPA, CTR, and ROAS, using analytics to optimize campaign performance effectively.
Skills You Will Gain
Course Includes
This course includes:
- On-demand videos
- Practice assessments
- Multiple hands-on learning activities
- Exposure to a real-world project
- 100% self-paced learning opportunities
- Certification of completion
Learning Outcomes (At the end of this program, you will be able to...)
- Demonstrate the use of key concepts and benefits of using GenAI in dynamic advertising and media buying.
- Create personalized ad creatives using AI tools like Gemini, Bannerboo, and Elai, following ethical guidelines regarding data privacy.
- Automate ad campaigns on platforms like Google Ads AI and Facebook Ads Manager with optimized targeting and budgeting.
- Analyze and optimize ad campaign performance through key metrics (CPA, CTR, ROAS) and use analytics tools for improving campaign outcomes.
Prerequisites
Basic understanding of digital marketing concepts and advertising platforms like Google Ads and Facebook Ads.
Who Should Attend
This course is tailored for marketers, advertising specialists, and small business owners responsible for creating and managing ad campaigns. It’s also ideal for digital marketing professionals interested in automating processes and boosting campaign performance with the latest AI tools. Whether you’re looking to streamline media buying or craft more dynamic, data-driven ad experiences, this course will equip you with essential GenAI skills for advertising.
Curriculum
Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.
Meet Your Expert Instructors
Anton Voroniuk
VIEW MY CHANNELFrequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.
Are Starweaver's courses designed for beginners or advanced students?
Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.
What payment options are available for Starweaver courses?
We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.
Do you offer refunds?
Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.