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GenAI for Inside Sales: Crafting Effective Outreach

Learn to leverage Generative AI tools like ChatGPT and IBM Watson for personalized sales outreach, lead nurturing, and campaign automation, boosting engagement and conversions while maintaining authenticity.

Julian Jenkins
Julian Jenkins
Published: Jan 2026
Intermediate
Data Science
3 hours 45 minutes
In partnership with:Coursera
GenAI for Inside Sales: Crafting Effective Outreach

Course Overview

In this course, you’ll unlock the power of Generative AI to elevate your sales game like never before. Whether you're crafting cold emails, nurturing leads, or scaling outreach efforts, you’ll learn how to use tools like ChatGPT, Claude, and IBM Watson to create personalized, high-impact messaging at scale. Through hands-on practice, real-world case studies, and guided exercises, you’ll gain the skills to streamline your sales process, increase engagement, and convert more prospects—all while maintaining a human, authentic touch.

 

This course is designed for forward-thinking sales professionals and teams who are ready to embrace the future of outreach. Whether you're an inside sales rep aiming to improve engagement, a sales manager looking to scale team performance, or a founder seeking smarter ways to connect with prospects, this course equips you with the tools and tactics to harness AI effectively. It’s also a great fit for marketing and RevOps professionals who want to integrate AI-driven personalization into lead generation, campaign design, and sales automation workflows.

 

To make the most of this course, you should have a basic understanding of core sales processes such as prospecting, outreach, and follow-ups. Familiarity with popular CRM platforms like HubSpot or Salesforce will help you navigate the integration elements of the course more efficiently. Additionally, prior experience using digital communication tools (email, messaging platforms, LinkedIn, etc.) will support your ability to apply AI-generated content in real-world scenarios.

 

By the end of this course, you’ll have the confidence and skills to transform your sales outreach using Generative AI. You’ll know how to design and execute personalized campaigns, automate repetitive tasks without losing the human touch, and analyze engagement data to continuously refine your strategy. More importantly, you’ll be equipped to lead in a rapidly evolving sales landscape—where AI isn’t just a tool, but a competitive advantage. Whether you’re looking to boost conversion rates, scale your outreach, or future-proof your sales process, this course gives you the blueprint to make it happen. The future of selling is here—intelligent, agile, and powered by AI—and you’re ready to lead it.

Skills You Will Gain

Content Performance Analysis
Automation
Inside Sales
Sales Strategy
Sales Enablement

Learning Outcomes (At the end of this program, you will be able to...)

  • Analyze how Generative AI can enhance existing sales outreach processes and identify high-value application areas in the sales cycle.
  • Create AI-driven personalized outreach campaigns that increase engagement and response rates.
  • Evaluate the effectiveness of AI-generated sales messaging and implement data-driven optimization strategies.
  • Design automated AI workflows that maintain personalization while scaling outreach efforts.

Prerequisites

To succeed in this course, learners should understand basic sales processes like prospecting and outreach. Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and digital communication tools is helpful.

Who Should Attend

This course is for sales professionals, managers, founders, and marketing/RevOps teams looking to enhance outreach with AI. It provides tools and tactics for AI-driven personalization, lead generation, and automation.

Course Includes

1.5K
STUDENTS*
96.2%
RECOMMEND*

This course includes:

  • On-demand videos
  • Practice assessments
  • Multiple hands-on learning activities
  • Exposure to a real-world project
  • 100% self-paced learning opportunities
  • Certification of completion

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet Your Expert Instructors

Julian Jenkins

Julian Jenkins

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.