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GenAI for Product Marketers: Data-Driven Campaigns

Boost your marketing with AI using ChatGPT and Google Ads AI. Learn smarter targeting, personalization, and A/B testing with hands-on labs no coding needed.

In Partnership withCoursera
Feb, 2026
3h 55m
Core
Data Science
1.6K Students

Overview

Curious about using AI to make your marketing campaigns actually work? Perfect - I've got just the course for you! In just 60-95 minutes, we'll dive into some seriously cool tools like ChatGPT, and Google Ads AI(and trust me, you don't need any coding knowledge). I'll show you real examples - like how Michaels Stores crushed it with AI and boosted their email performance by 25%! We'll get our hands dirty with real campaigns, and I'll walk you through everything from finding your perfect audience to running A/B tests that make sense. Whether you're into digital marketing, product marketing, or just want to make your campaigns work smarter, this is your jam. The best part? You'll actually practice what you learn through interactive projects and labs - no boring theory here! By the end, you'll know exactly how to use AI to get better results without working yourself to death. We've got marketing managers, analytics pros, and campaign strategists all learning these tricks - why not you? 

Skills you'll gain

A/B TestingAdvertising CampaignsAI EnablementAI PersonalizationAnalytics

What you'll learn

  • Analyze GenAI fundamentals and their application in marketing.
  • Demonstrate the practical application of key GenAI marketing tools.
  • Optimize campaigns using data-driven frameworks for GenAI implementation.
  • Evaluate campaign performance metrics to make strategic decisions using AI tools.

Who Should Attend

Prerequisites

This course is designed for professionals looking to enhance their marketing strategies with AI-driven insights. Digital marketing managers will learn how to optimize campaigns using GenAI, while product marketing specialists will explore AI-powered personalization at scale. Marketing analytics professionals will enhance predictive capabilities, and campaign strategists will refine targeting accuracy for better engagement and conversion rates.
 

To fully benefit from this course, participants should have a basic understanding of digital marketing platforms, familiarity with marketing analytics, and experience running campaigns. No coding skills are required—just a willingness to explore how GenAI can streamline workflows, improve targeting, and drive better results.
 

Chapters

Explore a structured set of chapters designed to build your skills step by step, with practical examples and hands-on applications.

Meet your instructors

Yash Thakker

Yash Thakker

View my channel

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.