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  3. Unlock B2B and B2C Sales with Data: Data Storytelling Mastery Course (Spanish)

Unlock B2B and B2C Sales with Data: Data Storytelling Mastery Course (Spanish)

Aprende a transformar datos en historias de ventas persuasivas mediante análisis, visualización y técnicas de storytelling para impulsar el crecimiento empresarial en ventas B2B y B2C.

João Freitas
João Freitas
Data Science | core | 4 hours |   Published: Jul 2025

    Discussions

Overview

1KSTUDENTS*
98.5RECOMMEND*
  • 4 horas de video bajo demanda
  • Certificado de finalización
  • Acceso directo/chat con el instructor
  • 100 % en línea y a tu propio ritmo

Los estudios demuestran que el 90 % de la información que procesa el cerebro es visual. Muchos profesionales tienen dificultades para comunicar eficazmente los insights de los datos. Los informes y dashboards pueden estar llenos de información valiosa, pero sin una narrativa clara, los tomadores de decisiones a menudo no logran ver el panorama completo. Dominar el storytelling de datos te permite convertir números en narrativas impactantes que captan la atención de los líderes y generan ventas. Ya trabajes en ventas B2B o B2C, marketing, desarrollo de negocios o liderazgo, dominar el arte del storytelling de datos marcará una gran diferencia.

Este curso te brindará las habilidades necesarias para transformar datos complejos en narrativas persuasivas que generen un impacto real en el negocio, cerrando la brecha entre el análisis de datos y la narración para ayudarte a crear presentaciones atractivas, reveladoras y orientadas a la acción que cautiven a clientes, ejecutivos y equipos.

Skills You Will Gain

Sales Data Analysis
B2B Sales Strategy
B2C Sales Insights
Sales Performance Management
Sales Performance Optimization

Learning Outcomes (At the end of this program you will be able to)

  • Analiza datos de ventas y de clientes para identificar tendencias, patrones y oportunidades de crecimiento.
  • Diseña visualizaciones de datos atractivas que aclaren insights complejos y mejoren la comprensión.
  • Desarrolla marcos de storytelling para crear narrativas persuasivas que influyan en decisiones y estrategias de ventas.
  • Aprovecha insights basados en datos para optimizar el rendimiento de ventas y mejorar las relaciones con los clientes en contextos B2B y B2C.

Prerequisites

Aunque no se requieren herramientas específicas para este curso, tener familiaridad con sistemas CRM como HubSpot o Salesforce puede ser beneficioso. Estas plataformas ayudan a rastrear interacciones con clientes y datos de ventas, lo que te permitirá aplicar con mayor eficacia los conceptos de storytelling basado en datos a escenarios reales de ventas. Comprender cómo extraer e interpretar datos desde los CRMs mejorará tu capacidad para crear narrativas convincentes que influyan en decisiones y estrategias comerciales.

Who Should Attend

Este curso está diseñado para una audiencia diversa, incluidos profesionales de ventas y ejecutivos de desarrollo comercial, emprendedores y propietarios de negocios, profesionales de marketing y crecimiento, así como estudiantes de desarrollo empresarial o cualquier persona interesada en mejorar sus habilidades de ventas.

Curriculum

Instructors

Frequently Asked Questions

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
João Freitas

João Freitas

João is a passionate professional specializing in strategy, entrepreneurship, marketing, and business development, backed by a strong academic foundation. He holds a Bachelor's degree in Economics and a Master's degree in Management, with a specialization in Strategy and Entrepreneurship. His expertise spans partnerships, business growth, and strategic development.

Currently, João serves as the Director of Partnerships & Growth at a leading hospitality software provider and as an Entrepreneur in Residence at Startup Braga, where he mentors entrepreneurs and contributes to the startup ecosystem. His previous roles at startups such as HiJiffy and Breadfast have sharpened his leadership, project management, and marketing strategy skills.

Beyond his professional career, João is deeply engaged in social impact initiatives. He co-founded U.DREAM Braga and serves as the Director of External Relations at YME. As an experienced trainer in Digital Marketing, Sales, and Entrepreneurship, he has collaborated with organizations including Turismo de Portugal, Startup Lisboa, and Instituto Turismo de Cabo Verde.

Additionally, João is the Academic Director for an Executive Master program in AI and Digital Transformation in Tourism, leveraging his expertise to educate future industry leaders. As the Chief Marketing Officer at ITBase, he leads marketing initiatives to enhance brand visibility and market positioning, executing successful digital marketing campaigns across various platforms.

With a commitment to excellence and a passion for innovation, João continues to drive growth and transformation in the evolving landscape of business and technology.

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