AI-Driven Sales Forecasting and Market Analysis
Master Generative AI to transform sales forecasting and marketing analysis. Learn to predict trends, optimize campaigns, segment customers, and make data-driven decisions using AI tools. Includes hands-on labs and ethical AI practices.
Overview
This course includes:
- On-demand videos
- Practice assessments
- Multiple hands-on learning activities
- Exposure to a real-world project
- 100% self-paced learning opportunities
- Certification of completion
Unlock the Future with Gen AI: Revolutionise Sales Forecasting and Marketing Analysis
This comprehensive course on Generative Artificial Intelligence (Gen AI) delves into how AI is reshaping sales and marketing. As businesses navigate fast-paced markets, the ability to predict trends and optimise campaigns has become a pivotal advantage. With this course, you will learn to harness the transformative power of Gen AI to enhance forecasting accuracy, streamline operations, and uncover actionable insights. Beginning with foundational concepts in sales forecasting and marketing analysis, you'll progress to advanced AI-driven techniques while gaining hands-on experience with cutting-edge tools such as ChatGPT and Google Gemini to analyse data, forecast sales, and optimise campaigns with precision.
Through interactive labs, you'll tackle real-world challenges and develop expertise in customer segmentation, sentiment analysis, and performance evaluation. The course explores ethical considerations of implementing Gen AI, including data security, bias mitigation, and transparency in AI decisions, with real-world case studies from industry leaders highlighting successful integrations of AI into sales and marketing operations. By the end of the course, you will be equipped to design AI-driven strategies that drive business growth, making data-driven decisions with confidence while maintaining ethical and responsible AI practices.
Skills You Will Gain
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
-
Analyse the capabilities of Gen AI for forecasting, customer segmentation, and trend analysis.
-
Implement practical Gen AI solutions to enhance predictive analyses and marketing campaigns.
-
Evaluate ethical concerns and strategies for responsible AI integration.
-
Apply AI to scale productivity and make data-driven strategic decisions.
Prerequisites
Basic sales and marketing knowledge, familiarity with data visualization tools (Tableau, Power BI), and enthusiasm for AI-driven solutions are recommended.
Who Should Attend
Sales managers and team leaders, marketing analysts and strategists, data-driven business analysts, aspiring sales and marketing professionals, professionals transitioning to AI-driven roles, and intermediate learners exploring advanced AI applications.
