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  3. API Validation with Postman

API Validation with Postman

Learn to personalize interactions, boost engagement, and analyze feedback using real-world tools like chatbots, predictive analytics, and journey mapping. Hands-on, practical, and impactful.

Julian Jenkins
Julian Jenkins
Data Science | core | 1 hour 15 minutes |   Published: Jul 2025
In partnership with: Coursera

    Discussions

Overview

1.7kSTUDENTS*
90.9%RECOMMEND*

This course includes:

1 hour 15 minutes of on-demand video  
Certificate of completion  
Direct access/chat with the instructor 
100% self-paced online 

Understand the basics of AI in customer communication, develop effective personalization strategies, and master data-driven decision-making. You'll explore specific techniques like AI-driven chatbots for real-time customer support, predictive analytics to anticipate customer needs, and sentiment analysis to evaluate customer feedback. Learn how to apply personalized product recommendations to improve conversion rates and use AI-powered customer journey mapping to optimize every interaction. With hands-on learning, you'll gain practical skills such as implementing chatbots in customer service scenarios, using predictive tools to reduce churn, and analysing feedback to enhance customer satisfaction. 

 

By the end of this course, you will be able to implement AI solutions to personalize customer interactions, predict and address customer needs proactively, and enhance overall satisfaction driving significant growth in real-life customer service and marketing tasks. 

Skills You Will Gain

AI Technology
Customer Engagement
Personalisation
Data Analysis
Online Data Analysis Course

Learning Outcomes (At the end of this program you will be able to)

  • Analyse key concepts and benefits of AI in customer communication.
  • Identify cutting edge techniques for AI-driven personalization.
  • Apply AI tools to enhance customer feedback analysis and journey mapping. 

Prerequisites

Basic understanding of AI and customer engagement is required. Participants should also be familiar with customer service strategies and have some experience in digital communication.

Who Should Attend

Ideal for Customer Service Managers, Marketing Professionals, Business Analysts, AI Enthusiasts, and Digital Transformation Leaders aiming to enhance customer engagement and personalization using AI-driven strategies and tools.

Curriculum

Instructors

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Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Understanding AI in Customer Communication
2Module 2: AI-Driven Personalization Techniques
3Module 3: AI-Driven Customer Feedback and Journey Mapping

Segment 05: Realising Personalization Success Proven AI Strategies

Segment 06: Applying Personalization Strategies for Optimal Customer Engagement 

Segment 07: Analysing Consumer Behaviour to Enhance AI Personalization

Segment 08: Explaining AI-Driven Customer Feedback and Journey Mapping

Segment 09: Applying AI to Customer Journey Mapping

Segment 10: Real-World Case Study AI-Driven Customer Journey Mapping

Segment 11: Congratulations and Continuous Learning Journey

Segment 01: Introduction and Welcome

Segment 02: Demonstrating Fundamental AI Concepts- Strategies and Engagement

Segment 03: Maximizing Engagement- The Benefits and Significance of AI in Customer Communication

Segment 04: Case Study of Real-World Success AI in Customer Communication 

Julian Jenkins

Julian Jenkins

Julian is a visionary leader in the sports industry, bringing over two decades of pioneering experience and a global perspective to his work. His career has been defined by a relentless pursuit of excellence, fostering high-performance cultures and driving strategic transformation across organizations. With expertise in leadership development, change management, and digital strategy, he has successfully blended tradition with innovation to propel organizations forward.

His fan-centric approach and deep understanding of market dynamics have consistently delivered economic value, setting new benchmarks for success in the sports industry. Thriving in high-pressure environments, Julian has a proven track record of orchestrating impactful change and introducing innovative revenue streams. His contributions have earned him industry accolades, highlighting his ability to drive growth and transformation.

As Co-Founder of Fanalyse, Julian has played a key role in advising prestigious football leagues and associations worldwide, solidifying his reputation as a leader in sports media and fan engagement. His latest venture as Co-Owner of Cardiff City Ladies Football Club underscores his commitment to empowering women in sports and building value-driven organizations that transcend boundaries.

Beyond his achievements in sports management, Julian's entrepreneurial spirit has also led him to success in the culinary world, where he has built award-winning establishments from the ground up. His multifaceted career reflects his versatility, commitment to excellence, and passion for nurturing talent. As he embarks on this new chapter with Cardiff City Ladies, Julian aims to leverage his extensive expertise to drive the club to unprecedented heights, fostering a culture of innovation, empowerment, and inclusivity in the sports industry.

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