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  1. Courses
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  3. Business and Technical Writing Immersion

Business and Technical Writing Immersion

Business Writing Immersion covers a proven, systematic approach to the art of effective, persuasive business and financial writing. Using 12 steps and almost 60 practical techniques, the course works through from initial writing analysis.

Daniel Graham
Daniel Graham
Business | core | 4 hours 35 minutes |   Published: Apr 2019
In partnership with:  Coursera

    Discussions

Overview

2.4KSTUDENTS*
96.7%RECOMMEND*

This course includes:

  • 4+ hours of on-demand video
  • 15 modules
  • Core level
  • Direct access/chat with the instructor
  • 100% self-paced online
  • Many downloadable resources
  • Shareable certificate of completion
To write emails, business documents, reports, and other professional communications effectively, it is essential to implement a simple yet proven and systematic approach. This “writing system” was created by Dan Graham years ago and has stood the test of time.  The system is the subject of various books, hundreds of company, and business lectures, and now the practice of many 100s of 1000s of professionals worldwide.  The writing system uses 12 steps and almost 60 practical techniques to walk you through from initial writing analysis to final copy, producing documents that succeed every time. For each writing technique, the course provides tutorials with exercises and thoughtful answers. Special instructions help professionals for whom English is a second language. Advanced techniques help teams write long documents such as proposals.  This course includes a separate section about writing professional emails, covering tenses, verbiage, and tone.    The program is built from videos and supplemental pdf documents where you follow along with Dan, including through e-book extracts that align to and support each of the videos. The program includes 38 video modules, as well as supplemental materials, averaging approximately 7-10 minutes each.    The modules are structured, as follows:   
  • Introduction & Overview 
  • Step 1 – Analyze Purpose 
  • Step 2 – Analyze Audience 
  • Step 3 – Writing the Purpose Statement 
  • Step 4 – Gathering information  
  • Step 5 – Writing the sentence outline 
  • Step 6 – Writing the draft 
  • Step 7 – Revising content and organization 
  • Step 8 – Editing for coherence 
  • Step 9 – Editing for clarity 
  • Step 10 – Editing for economy 
  • Step 11 – Editing for readability 
  • Step 12 – Conclusion and final thoughts 
  • Appendix B – Tips for writing emails 
  • Appendix C – ESL Articles, Attitude and Approach, and Tenses   

Skills You Will Gain

Problem Analysis
Technical Writing
Communications

Learning Outcomes (At the end of this program you will be able to)

  • To understand and define your audience and intended outcome before starting to write. 
  • To apply a systematic writing process that works each and every time, and will stick with you for years. 
  • To organize your ideas and thoughts in a better way to ensure your audience “gets it,” and you land your points effectively. 
  • To compose clear, concise communications which impress your audience, get the job done and improve your career trajectory. 
  • To draft documents are well-planned, and thoughtful and ensure ease of readability for your audience. 
  • To get your email points heard immediately, at the top of the communications, helping you to get what you want. 
  • To increase the speed and productivity of your digital, written, and oral communication. 

Prerequisites

  • Knowledge of the English language.

Who Should Attend

  • This course is intended for any level of participant, from recent college graduate, to the experienced executive, and everyone in between. It can be used as an immersion training, or as a brush-up of skills.
  • Anyone who needs to communicate clearly and effectively, whether by email, proposal, technical document, etc.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

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Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Welcome to the course!
2Introduction
3Steps 1 - Analyze Purpose
4Step 2 - Analyze Audience
5Step 3 - Write Purpose Statement
6Step 4 - Gather Information
7Step 5 - Write Sentence Outline
8Step 6 - Write Draft
9Step 7 - Revise Content and Organization
10Step 8 - Edit for Coherence
11Step 9 - Edit for Clarity
12Step 10 - Edit for Economy
13Step 11 - Edit for Readability
14Conclusion
15Appendix B - Emails
16Appendix C - ESL
Daniel Graham

Daniel Graham

I am a seasoned expert in writing and business training with over three decades of experience. My career has involved training thousands of professionals across North America and Europe, where I've focused on enhancing writing efficiency and quality. I excel in transforming complex concepts into clear, compelling documents, and my expertise in this area is complemented by a strong background in project management and documentation. As an accomplished author, I have contributed significantly to literature across genres, including techno-thrillers, science fiction, self-help, and technical writing. My published works reflect a deep understanding of both narrative and technical disciplines. My passion for writing drives my commitment to helping others communicate more effectively, which is evident in my numerous publications and training sessions. In addition to my writing and consulting work, I have a distinguished background in the military, having served as an officer with assignments in intelligence and strategic operations. I hold a Master’s in Business Administration and a BA in English Literature, which underscore my versatile skill set and dedication to both business and literary excellence.
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3-1 - Write Purpose Statement

3-1 - Write Purpose Statement - eBook

3-1 - Write Purpose Statement - Pages-15-17

About this course: Overview and Learning Outcomes

Course Description

Course Trailer

Instructor Bio: Dan Graham

2-1 - Analyze Audience

2-1 - Analyze Audience - eBook

2-1 - Analyze Audience - Pages-11-14

7-1 - Post-Writing Organization

7-2 - Revise Content

7-1 - Post-Writing Organization - eBook

7-1 - Post-Writing Organization - Page-31

7-2 - Revise Content - eBook

7-2 - Revise Content - Page-32

1-1 - Analyze Purpose

1-1 - Analyze Purpose - eBook

1-1 - Analyze Purpose - Pages-6-10

13-1 - Tips for Emails

13-1 - Tips for Emails - Pages-19-21

11-1 - Edit for Readability

11-1- Edit for Readability - eBook

11-1 - Edit for Readability - Pages-57-59

ESL Articles Part 1

ESL Articles Part 2

ESL Articles Part 3

ESL Attitude and Approach Part 1

ESL Attitude and Approach Part 2

ESL Tenses

ESL Articles - Part-1

ESL Articles - Part-2

ESL Articles - Part-3

ESL Attitude and Approach - Part-1

ESL Attitude and Approach - Part-2

ESL Tenses

Learning Outcomes

Introduction and Overview

Introduction and Overview-EBook

Introduction Pages-1-5

10-1 - Edit for Economy Part-1

10-2 - Edit for Economy Part-2

10-3 - Edit for Economy Part-3

10-1-2-3 - Edit for Economy - Parts-1-2-3 - Pages-55-56

10-1 - Edit for Economy - Part-1 - eBook

10-2 - Edit for Economy - Part-2 - eBook

10-3 - Edit for Economy - Part-3 - eBook

8-1 - Edit for Coherence

8-2 - Repeat Key Words

8-3 - Begin with the Point

8-4 - Transition Words

8-5 - Vertical Lists

8-6 - Visual Devices

8-1 - Edit for Coherence - eBook

8-1 - Edit for Coherence - Page-33

8-2 - Repeat Key Words - eBook

8-2 - Repeat Key Words - Pages-34-35

8-3 - Begin with the Point - eBook

8-3 - Begin with the Point - Page-36

8-4 - Transition Words - eBook

8-4 - Transition Words - Page-37

8-5 - Vertical Lists - eBook

8-5 - Vertical Lists - Page-38

8-6 - Vertical Devices - eBook

8-6 - Vertical Devices - Page-39

4-1 - Gather Information

4-1 - Gather Information - eBook

4-1 - Gather Information - Page-18

5-1 - Writing Sentence Outline Part 1

5-2 - Writing Sentence Outline Part 2

5-3 - Writing Sentence Outline Part 3

5-4 - Writing Sentence Outline Part 4

5-1 - Writing Sentence Outline - Part 1 - eBook

5-1 - Writing Sentence Outline - Pages-22-26

5-2-3-4 - Writing Sentence Outline - Parts-2-3-4 - eBook - (1)

5-2 - Analysis and Outlining Slides - Pages-26-28

5-3 and 5-4 - Analysis and Outlining Slides - Page-29

9-1 - Edit for Clarity

9-2 - Use Concrete Words

9-3 - Use Active Verbs

9-4 - Simplify Tense

9-5 - Avoid Subjunctive Mood

9-6 - Identify and Replace Ambiguity

9-7 - Use Standard English

9-8 - Ensure Modifier Placement

9-1 - Edit for Clarity - eBook

9-1 - Edit for Clarity - Pages-40-41

9-2 - Use Concrete Words - eBook

9-2 - Use Concrete Words - Pages-42-43

9-3-4-5 - Active Verbs - Simplify Tense and Avoid Subjunctive - eBook

9-3 - Use Active Verbs - Pages -44-46

9-4 - Simplify Tense - Pages -47-48

9-5 - Avoid Subjunctive Mood - Pages-49-50

9-6 - Identify and Replace Ambiguity - eBook

9-6 - Identify and Replace Ambiguity - Pages-51-52

9-7 - Use Standard English - Page-53

9-8 - Ensure Modifier Placement - eBook

9-8 - Ensure Modifier Placement - Page-54

6-1 - Writing the Draft

6-1 - Writing the Draft - Page-30

12-1 - Conclusion

12-1 - Conclusion - Page-60