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  1. Courses
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  3. Business-to-Consumer (B2C) Sales Strategies and Techniques

Business-to-Consumer (B2C) Sales Strategies and Techniques

In this course, you’ll learn what B2C selling is all about, how to identify your ideal customer, and why product knowledge and effective communication are key to closing sales.

Pavi Narayanan
Pavi Narayanan
Business | intermediate | 2 hours 35 minutes |   Published: Sep 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
94.5%RECOMMEND*

This course includes:

  • 2 hours and 35 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

In this course, you’ll learn what B2C selling is all about, how to identify your ideal customer, and why product knowledge and effective communication are key to closing sales. We’ll cover essential techniques to help you seal deals confidently. I’ll guide you through these foundational concepts with engaging, easy-to-follow discussions and short videos. Plus, interactive visual aids will make learning the concepts more enjoyable and accessible. 

By the end of this course, you’ll be able to spot your target audience and close a sale without hesitation. 

This course provides all the basics you need to thrive as a sales rep. Apply these strategies with focus and determination, and you’ll see your sales numbers rise like never before! 

Skills You Will Gain

Sales Techniques
Products
Product Planning
Consumer Behavior
Fundamentals

Learning Outcomes (At the end of this program you will be able to)

  • Demonstrate an understanding of B2C Sales and identify relevant examples.
  • Apply strategies to identify your target audience.
  • Demonstrate effective communication and product knowledge to build consumer trust.
  • Apply basic sales techniques to convert prospects into customers.

Prerequisites

Participants are expected to have basic computer skills and a general understanding of business concepts. An interest in sales and marketing, along with basic communication skills, will be beneficial for engaging with course materials. No advanced technical knowledge is required, making the course accessible to a wide range of participants eager to explore B2C sales.
 

Who Should Attend

This course is designed for aspiring sales professionals, entry-level sales representatives, and recent graduates looking to kickstart their careers in sales. It also caters to marketing professionals who want to strengthen their B2C sales knowledge and individuals transitioning into sales roles. Whether you are new to the sales field or seeking to understand the fundamentals of B2C selling, this course will provide valuable insights and practical techniques.
 

Curriculum

Instructors

Frequently Asked Questions

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Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

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No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

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Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

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Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Decoding B2C Sales
2Module 2: Identifying Your Customer
3Module 3: Demonstrating Effective Communication and Product Knowledge to Build Consumer Trust
4Module 4: Achieving Proficiency in Sales Strategies and Techniques

Segment 08 - Strategies for Effective Communication

Segment 09 - Applying Product Knowledge to Build Trust

Segment 10 - Applying Sales Enhancement Techniques

Pavi Narayanan

Pavi Narayanan

Pavi Narayanan is an experienced sales leader with a diverse background that spans operations, business development, and sales leadership. Her career began at Amazon, where she built a strong foundation in operations management, consistently delivering high-quality results under tight deadlines. During her tenure, she developed expertise in maintaining high audit scores and ensuring strict compliance—skills that have continued to serve her throughout her career.

Pavi later transitioned into the tech industry, taking on impactful roles at Freshworks and Synup. In these positions, she engaged directly with prospective customers, developed a deep understanding of their needs, and built lasting relationships that drove sales growth. As a Sales Manager at Yellow Messenger, she further demonstrated her leadership capabilities by guiding sales teams, crafting strategic plans for expansion, and consistently achieving ambitious targets.

Her career progression has positioned her for more strategic roles focused on growth, learning, and development. In recent positions, Pavi has combined her sales expertise with a passion for training and mentorship, driving regional sales performance and creating effective learning programs. As a Sales Instructor, she shares her wealth of knowledge with aspiring professionals, helping them develop the skills and confidence needed to succeed in competitive sales environments.

Pavi’s journey reflects her unwavering commitment to excellence, continuous improvement, and the development of high-performing sales teams.

VIEW MY CHANNEL

Segment 11 - Decoding Consultative Selling

Segment 12 - Demonstrating Effective Handling of Objectionsmp4

Segment 13 - Applying Techniques to Achieve Sales Closures

Segment 14 - Congratulations and continuous learning journey

Segment 01 - Introduction and Welcome

Segment 02 - Decoding B2C Sales

Segment 03 - Differentiating Between B2B and B2C Sales

Segment 04 - Analyzing Real World Case Studies

Segment 05 - Ideal Customer Profile and Buyer Persona

Segment 06 - Importance of Consumer Psychology

Segment 0 7- How to understand your customer-s mindset