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  1. Courses
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  3. Business Writing & Technical Writing Immersion

Business Writing & Technical Writing Immersion

Master concise, impactful writing to engage and influence. Learn grammar, structure, and AI tools for efficiency. Perfect emails, reports, and presentations with expert guidance and hands-on practice.

Andreas Loizou
Andreas Loizou
Business | core | 4 hours |   Published: Feb 2025
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
98.7RECOMMEND*

This course includes:

  • 4 Hour of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course teaches you to craft clear, concise, and persuasive business communication that engages and influences your audience. Learn essential techniques for structuring content, refining grammar, and adapting to different readers. Explore AI tools to boost productivity while maintaining a human touch. Through expert guidance, hands-on labs, and real-world case studies, you'll develop the skills to write with confidence, clarity, and impact—whether for emails, reports, or presentations. Transform your writing, elevate your career.

Skills You Will Gain

Writing
Communication Skills
Business Writing
Writing With AI
Report Writing

Learning Outcomes (At the end of this program you will be able to)

  • Compose clear, concise, and impactful content tailored to diverse business contexts.
  • Evaluate reader needs to craft engaging and persuasive messages that foster loyalty.
  • Design structured and strategic writing to communicate with confidence, authority, and charisma.
  • Deliver messages with charisma, precision, and style to captivate and influence your audience.
  • Integrate AI tools strategically to enhance innovation and productivity in business writing. 

Prerequisites

No prior experience is required to take this course—just a willingness to learn and improve your writing. Whether you're a beginner looking to build a strong foundation or a professional seeking to refine your skills, this course is designed to be accessible to all. The lessons are structured to guide you step by step, covering essential writing techniques, audience engagement strategies, and AI integration tools. With practical exercises and expert insights, you’ll gain confidence and proficiency in business writing, regardless of your starting point.

Who Should Attend

This course is designed for anyone who writes at work, whether you're a business professional, student, freelancer, or entrepreneur. If you want to improve clarity, influence, and professionalism in your writing, this course is for you. Whether you're drafting emails, reports, or presentations, the skills taught here will help you communicate effectively and confidently. Perfect for both beginners and experienced writers, this course provides practical techniques to enhance your writing in any professional setting.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Introduction
2Module 2:Write with clarity, conciseness and impact in many different business contexts.
3Module 3: Analyse reader needs to create engaging and persuasive messages that build loyalty.
4Module 4: Structure and plan your writing to communicate with confidence, authority and charisma.
5Module 5: Spread your messages with charisma, accuracy, style and impact.
6Module 6: Integrate AI tools to enhance productivity and innovation in your business writing.
7Module 7: Wrap-Up and Capstone.
Andreas Loizou

Andreas Loizou

Andreas combines deep business expertise with a passion for writing. He teaches business writing, storytelling, and communication skills to professionals across the globe.

He holds a First in English Literature and Linguistics from the University of Leeds and a Master of Studies from the University of Cambridge. Andreas is also a graduate of the prestigious Faber & Faber Novel Writing Academy.

His business background is equally impressive. Andreas qualified as a Chartered Accountant with PwC, worked as an equity analyst at Goldman Sachs, and served as Director of Training at FT Knowledge for over a decade.

As a trainer, Andreas has delivered impactful sessions for clients including the London Stock Exchange, the European Investment Fund, the Public Investment Fund (PIF), BNP Paribas, Lexington Partners, Sanabil, and Lloyds Bank.

In addition to his training and business credentials, Andreas is an accomplished author. His book The Devil’s Deal was published by the Financial Times and featured in WHSmith’s Top 20 Business Books, with translations in nine languages. His second book, The Story is Everything, was released by Hachette in 2022. His upcoming title, Write Now! How to Influence and Connect With Your Business Writing, is set to be published next year.

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Segment 04: Word choice makes you a better writer

Segment 05: Grammar and punctuation show you care about your reader

Segment 06: Five ways to create strong sentences_6

Segment 07: Putting together the perfect paragraph

Segment 08: Business writing is about influencing feelings, actions and beliefs

Segment 09: How your readers read you

Segment 10: Great emails that get through to your readers

Segment 11: Grab a reader’s attention with headlines

Segment 24: Course wrap up video

Segment 16: Finding your voice-

Segment 17: Concrete words create clarity

Segment 18: Writing with Charisma and Rapport

Segment 19: Powerful writing that connects

Segment 20: Tech to make you write better at work

Segment 21: Stand out with AI

Segment 22: Writing a proposal with AI

Segment 23: Write faster, write better

Segment 01: Welcome and Course Goals

Segment 02: Tips for Helpful Completion

Segment 03: Course Overview

Segment 12: Planning and intros

Segment 13: Summarizing skills

Segment 14: The pyramid structure and report writing

Segment 15: Polishing your work before you press send