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  1. Courses
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  3. Business Innovation: Prototyping, Markets, Strategy

Business Innovation: Prototyping, Markets, Strategy

This course is designed to provide learners with a comprehensive understanding of business innovation. It explores the importance, types, and methods of innovation, and introduces a unique model to identify and seize new venture opportunities.

Tayseer Almattar
Tayseer Almattar
Business | core | 1 hour 10 minutes |   Published: Aug 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
96%RECOMMEND*

This course includes:

  • 70 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course is designed to provide learners with a comprehensive understanding of business innovation. It explores the importance, types, and methods of innovation, and introduces a unique model to identify and seize new venture opportunities. The course delves into the ideation process, discussing how to adapt problems into opportunities, the importance of research, and the dynamics of individual and group ideation. It also covers idea selection and system-wide impact considerations. The course concludes with a detailed discussion on prototyping in business innovation, its essentials, resource management, and the importance of embracing failure. It emphasizes the need for customized approaches and flexibility in the innovation process. By the end of this course, learners will be equipped with the tools to navigate business innovation. They will be able to identify and implement innovative strategies to create and sustain competitive advantages in their businesses. 

Skills You Will Gain

Business Strategy
Creative Synthesis
Evaluative Skills
Innovative Design
Prototyping Strategy
Strategic Communication

Learning Outcomes (At the end of this program you will be able to)

  • Analyze the importance and levels of business innovation. 
  • Apply a model to generate opportunities for business improvements.
  • Develop strategies for effective ideation and idea selection. 
  • Implement prototypes strategically while managing resources and embracing failure.

Prerequisites

  • Basic Understanding of Business Strategy and Entrepreneurship
  • Familiarity with Product Development
  • Knowledge of Innovation Management

Who Should Attend

A basic understanding of business strategy and entrepreneurship is recommended for this course. Familiarity with product development and innovation management will be beneficial, as the course builds on these foundational concepts. This background knowledge will help participants fully engage with the course material and apply the learned strategies effectively in real-world scenarios.

Curriculum

Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Exploring the Landscape of Business Innovation
2Module 2: Ideation and System Implications
3Module 3: From Prototypes to Market: Implementation Strategies

Segment 05: Ideas, Problems, and Opportunities

Segment 06: Research Foundations of Ideation

Segment 07: Exploring Ideation Dynamics: Solo vs Group

Segment 08: Refining Ideas: Selection Strategies

Segment 09: Systemic Impact Assessment

Tayseer Almattar

Tayseer Almattar

A dedicated advocate for design-driven innovation, he is committed to catalyzing transformative change through the power of design thinking. As a Visiting Lecturer at The Hong Kong Polytechnic University School of Design (PolyU Design), he plays a pivotal role in shaping the future of innovation, imparting invaluable design-driven lessons to aspiring creators and innovators.

Through his organization, TforDesign, he has empowered over 50,000 learners worldwide, fostering a culture of design-driven innovation through immersive online and offline learning experiences. His journey in design innovation spans diverse landscapes, from consulting on impactful projects for global brands to leading workshops and activities that ignite creativity and collaboration. With a strong focus on Design Consultation, Quality Assurance, and Industrial Skills Training, he brings a multifaceted perspective to solving complex challenges.

His commitment to practicality and innovation has earned him prestigious recognitions, including the "Most Creative" award for a groundbreaking 5G Experience solution, along with the honor of having his work showcased at the PolyU Design annual show. Beyond professional achievements, he is driven by a passion for knowledge sharing and empowerment. As the author of the acclaimed book Learn SOLIDWORKS, he demystifies complex tools and technologies, paving the way for aspiring minds to explore innovative design practices.

With a Master’s in Design from The Hong Kong Polytechnic University and a Bachelor of Arts in Mechanical Engineering from North Carolina State University, he possesses a comprehensive understanding of design and innovation. Dedicated to inspiring the next wave of groundbreaking ideas, he is eager to collaborate, share insights, and infuse organizations with the transformative power of design thinking, paving the way for a brighter, more innovative future.

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Segment 01: Introduction to the Course & Meet Your Instructor

Segment 02: Defining Business Innovation

Segment 03: Innovation Framework Exploration

Segment 04: Applications of Innovation Framework

Segment 10: Prototyping Essentials: Prototyping Your Way to Market

Segment 11: Resource Management: Prototyping and Implementation Are Not Free

Segment 12: Embracing Failure: Learning from Missteps in Implementation

Segment 13: Real-World Insights: Business Innovation Case Studies

Segment 14: Customized Approaches - No One Size Fits All

Segment 15: Conclusions: Embracing Flexibility and Adaptation