Business Innovation: Prototyping, Markets, Strategy
This course is designed to provide learners with a comprehensive understanding of business innovation. It explores the importance, types, and methods of innovation, and introduces a unique model to identify and seize new venture opportunities.
Overview
This course includes:
- 70 minutes of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
This course is designed to provide learners with a comprehensive understanding of business innovation. It explores the importance, types, and methods of innovation, and introduces a unique model to identify and seize new venture opportunities. The course delves into the ideation process, discussing how to adapt problems into opportunities, the importance of research, and the dynamics of individual and group ideation. It also covers idea selection and system-wide impact considerations. The course concludes with a detailed discussion on prototyping in business innovation, its essentials, resource management, and the importance of embracing failure. It emphasizes the need for customized approaches and flexibility in the innovation process. By the end of this course, learners will be equipped with the tools to navigate business innovation. They will be able to identify and implement innovative strategies to create and sustain competitive advantages in their businesses.
Skills You Will Gain
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Analyze the importance and levels of business innovation.
- Apply a model to generate opportunities for business improvements.
- Develop strategies for effective ideation and idea selection.
- Implement prototypes strategically while managing resources and embracing failure.
Prerequisites
- Basic Understanding of Business Strategy and Entrepreneurship
- Familiarity with Product Development
- Knowledge of Innovation Management
Who Should Attend
A basic understanding of business strategy and entrepreneurship is recommended for this course. Familiarity with product development and innovation management will be beneficial, as the course builds on these foundational concepts. This background knowledge will help participants fully engage with the course material and apply the learned strategies effectively in real-world scenarios.
