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  1. Courses
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  3. Digital Marketing Trends

Digital Marketing Trends

This course explores the evolving landscape of digital marketing, spotlighting recent trends reshaping brand-audience connections online.

João Freitas
João Freitas
Business | core | 1 hour 10 minutes |   Published: Aug 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
96%RECOMMEND*

This course includes:

  • 60 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course explores the evolving landscape of digital marketing, spotlighting recent trends reshaping brand-audience connections online. Learners gain insights into innovative strategies and digital tools, empowering them to create dynamic campaigns that engage and convert audiences. The course is ideal for ideal for marketing professionals and business owners as well as beginners and experienced practitioners. For the learners to get involved with this content, is suggested to engage with the interactive modules, case studies, and practical exercises.

Skills You Will Gain

Adaptability to Change
Creative Strategy Development
Digital Trend Analysis
Engagement Optimization

Learning Outcomes (At the end of this program you will be able to)

  • Examine the evolution of digital marketing trends and their influence on consumer behavior.
  • Discover innovative digital tools and platforms transforming marketing strategies.
  • Discover how to incorporate the latest trends in digital marketing approach.
  • Evaluate upcoming trends in digital marketing and prepare strategies to adapt.

Prerequisites

Basic understanding of foundational digital marketing principles and familiarity with social media platforms.

Who Should Attend

Digital Marketers, Social Media Managers, Content Creators, Marketing Strategists, Brand Managers, and Entrepreneurs.

Curriculum

Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: The New Era of Digital Marketing
2Module 2: Innovative Tools In Digital Marketing
3Module 3: Mastering Social Media Trends
João Freitas

João Freitas

João is a passionate professional specializing in strategy, entrepreneurship, marketing, and business development, backed by a strong academic foundation. He holds a Bachelor's degree in Economics and a Master's degree in Management, with a specialization in Strategy and Entrepreneurship. His expertise spans partnerships, business growth, and strategic development.

Currently, João serves as the Director of Partnerships & Growth at a leading hospitality software provider and as an Entrepreneur in Residence at Startup Braga, where he mentors entrepreneurs and contributes to the startup ecosystem. His previous roles at startups such as HiJiffy and Breadfast have sharpened his leadership, project management, and marketing strategy skills.

Beyond his professional career, João is deeply engaged in social impact initiatives. He co-founded U.DREAM Braga and serves as the Director of External Relations at YME. As an experienced trainer in Digital Marketing, Sales, and Entrepreneurship, he has collaborated with organizations including Turismo de Portugal, Startup Lisboa, and Instituto Turismo de Cabo Verde.

Additionally, João is the Academic Director for an Executive Master program in AI and Digital Transformation in Tourism, leveraging his expertise to educate future industry leaders. As the Chief Marketing Officer at ITBase, he leads marketing initiatives to enhance brand visibility and market positioning, executing successful digital marketing campaigns across various platforms.

With a commitment to excellence and a passion for innovation, João continues to drive growth and transformation in the evolving landscape of business and technology.

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Segment 01: Introduction to the Course & Meet the Instructor

Segment 02: Marketing Evolution: From 1.0 to 5.0

Segment 03: Marketing 6.0

Segment 04: Key Trends of Digital Marketing

Segment 09: The Power of Storytelling on Social Media

Segment 10: Leveraging User-Generated Content

Segment 11: Social Media Platforms as Commerce Channels

Segment 12: Analytics and Adaptation in Social Media

Segment 13: Congratulations and Continuous Learning Journey

Segment 05: Artificial Intelligence in Digital Marketing

Segment 06: Augmented Reality as a Marketing Tool

Segment 07: The Rise of Interactive Content

Segment 08: Engaging Customers with New Media Formats