Fundamentals of Customer Acquisition Management
Designed for beginners, this course bridges foundational theories with actionable strategies, enabling learners to navigate the complexities of attracting and retaining customers in today's dynamic market.
Course Overview
This course offers a comprehensive approach to customer acquisition and retention, blending foundational theories with actionable strategies. Learners will gain insights into various digital channels, the importance of branding, and the role of data analytics in measuring and refining marketing efforts. Through theoretical knowledge and real-world case studies, participants will develop the skills to craft tailored acquisition strategies, build strong brands, and make data-driven decisions. The course equips learners to adapt to the dynamic digital market and apply practical, omnichannel strategies for effective customer engagement.
Skills You Will Gain
Course Includes
This course includes:
- 1 hour of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
Learning Outcomes (At the end of this program, you will be able to...)
- Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
- Examine branding principles and their impact on customer engagement across the marketing funnel.
- Analyze successful customer acquisition cases across industries.
- Apply analytical tools to measure and enhance acquisition efforts.
Prerequisites
Basic understanding of marketing concepts; Interest in expanding branding knowledge; Eagerness to explore digital marketing avenues; no prior detailed knowledge of customer acquisition necessary.
Who Should Attend
Marketing Coordinators, Brand Managers, Small Business Owners, Digital Marketers, Start-up Founders
Curriculum
Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.
Meet Your Expert Instructors
Vanesa Robles Iglesias
VIEW MY CHANNELFrequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.
Are Starweaver's courses designed for beginners or advanced students?
Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.
What payment options are available for Starweaver courses?
We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.
Do you offer refunds?
Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.
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