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  3. Fundamentals of Customer Acquisition Management

Fundamentals of Customer Acquisition Management

Designed for beginners, this course bridges foundational theories with actionable strategies, enabling learners to navigate the complexities of attracting and retaining customers in today's dynamic market.

Vanesa Robles Iglesias
Vanesa Robles Iglesias
Business | core | 1 hour |   Published: Aug 2024
In partnership with:  Coursera

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Overview

1KSTUDENTS*
98.9%RECOMMEND*

This course includes:

  • 1 hour of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course offers a comprehensive approach to customer acquisition and retention, blending foundational theories with actionable strategies. Learners will gain insights into various digital channels, the importance of branding, and the role of data analytics in measuring and refining marketing efforts. Through theoretical knowledge and real-world case studies, participants will develop the skills to craft tailored acquisition strategies, build strong brands, and make data-driven decisions. The course equips learners to adapt to the dynamic digital market and apply practical, omnichannel strategies for effective customer engagement.

Skills You Will Gain

Learning Outcomes (At the end of this program you will be able to)

  • Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences. 
  • Examine branding principles and their impact on customer engagement across the marketing funnel. 
  • Analyze successful customer acquisition cases across industries. 
  • Apply analytical tools to measure and enhance acquisition efforts.

Prerequisites

Basic understanding of marketing concepts; Interest in expanding branding knowledge; Eagerness to explore digital marketing avenues; no prior detailed knowledge of customer acquisition necessary.

Who Should Attend

Marketing Coordinators, Brand Managers, Small Business Owners, Digital Marketers, Start-up Founders

Curriculum

Instructors

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Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

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Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: The Basics of Customer Acquisition
2Module 2: Branding for Customer Acquisition
3Module 3: Measuring and Optimizing Acquisition Efforts
Vanesa Robles Iglesias

Vanesa Robles Iglesias

Vanesa is an award-winning marketing leader recognized for her transformative impact on businesses and innovation. Named one of the 50 most influential CMOs in Mexico by Merca2.0 and among the 55 top marketing women in LATAM in 2021, she has also been honored as an Exceptional Woman of Excellence in Business by WEF Iberoamérica. Additionally, she was nominated among the TOP 100 Women Leaders abroad of Spain in both 2022 and 2023.

With nearly two decades of expertise in marketing, communications, and digital strategy, Vanesa specializes in leveraging digital acceleration to create customer-centric transformations. Her global experience spans Barcelona to Mexico City, shaping a unique cross-cultural and industry-wide perspective. As the co-founder of &ventures, she spearheads initiatives that merge creativity, technology, and innovation to help businesses not only navigate but define the future.

Beyond her executive roles, Vanesa is a dedicated mentor, international speaker, and professor, committed to bridging technology with human-centric strategies. She actively contributes to educational programs and professional development initiatives, empowering entrepreneurs, students, and industry leaders. Through her work, she continues to drive digital transformation and strategic growth, fostering a community passionate about shaping the future.

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Segment 05: Foundations of Branding

Segment 06: Branding Strategies that Attract Customer

Segment 07: Success Stories: Branding and Acquisition

Segment 01: Introduction to the Course & Meet Your Instructor

Segment 02: Understanding Customer Acquisition

Segment 03: Exploring Channels for Customer Acquisition

Segment 04: Branding’s Influence on Acquisition

Segment 08: Acquisition Analytics: An Introduction

Segment 09: Evaluating Acquisition Campaigns Across Industries

Segment 10: Strategies for Optimizing Acquisition

Segment 11: Congratulations and Continuous Learning Journey