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  3. GenAI for Account Executives

GenAI for Account Executives

"GenAI for Account Executives" explores how Generative AI is transforming the account executive role, offering key features and practical strategies for integrating AI into daily tasks.

Anton  Voroniuk
Anton Voroniuk
Data Science | core | 2 hours |   Published: Oct 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
98.3%RECOMMEND*

This course includes:

  • 2 hour of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

As part of the GenAI Academy, "GenAI for Account Executives" delves into how Generative Artificial Intelligence (GenAI) is revolutionizing the role of account executives. This introductory course reveals the key features of GenAI and practical strategies for integrating these tools into everyday tasks. 

Through engaging discussions, video demonstrations, and interactive activities, learners will understand how GenAI can boost productivity in client communication, proposal generation, and more. The course also covers the ethical aspects of using GenAI, addressing potential risks and best practices for responsible use. 

By the end of this course, account executives will have the knowledge and skills to harness GenAI, driving efficiency and innovation in their roles. Whether you're a seasoned professional aiming to stay ahead or new to the field, this course offers a solid foundation to elevate your work with cutting-edge technology. 

Skills You Will Gain

AI Integration
Ethical AI
Innovation
Efficiency

Learning Outcomes (At the end of this program you will be able to)

  • Identify the capabilities of GenAI for key account executive functions.
  • Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in account executive roles.
  • Deploy strategies to responsibly integrate GenAI into account management, maintaining human oversight and accountability.

Prerequisites

Participants should be familiar with fundamental account management concepts, including sales processes, client relationship management, and market analysis. Familiarity with CRM tools, sales analytics software, basic productivity software, and communication tools is essential. Curiosity, an open mindset towards GenAI tools, and eagerness to experiment and learn are crucial. While a deep technical background is not required, prior exposure to account management will help learners better contextualize and apply the GenAI-focused content.
 

Who Should Attend

Our learners are sales managers, marketing managers, and senior account executives who are responsible for identifying GenAI opportunities and guiding their teams towards more efficient and innovative practices. Additionally, account executives aiming to enhance their workflows and junior account executives looking to integrate AI tools into their work processes will also benefit from this course.
 

Curriculum

Instructors

Frequently Asked Questions

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Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

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No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

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Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

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Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: GenAI for Account Executives

Segment 01 - Introduction to GenAI for Account Executives

Segment 02 - Glossary for GenAI and Account Executives

Segment 03 - History & Background for GenAI and Account Executives

Segment 04 - Demo for Creating Customized Proposals with Gemini

Segment 05 - Demo for Notes Summarization with Microsoft Copilot

Segment 06 - Demo for Creating a Presentation with Gamma App

Segment 07 - Remediating Risks and Ethical Concerns

Segment 08 - Demo for Creating a Customized Sales Email and Video with ChatGPT and HeyGen

Segment 09 - Demo for Creating a Greeting with Suno

Segment 10 - Practice Project for Account Executives

Segment 11 - Closing Thoughts: What’s Next

Anton  Voroniuk

Anton Voroniuk

Anton is a fervent advocate for digital literacy and a trailblazer in digital marketing education. With a passion for empowering professionals worldwide, he has guided over 500,000 students through the intricacies of digital marketing, leveraging his extensive experience to demystify complex concepts and equip learners with the skills needed to succeed in the ever-evolving digital landscape.

His journey in digital marketing has reinforced the importance of online sales techniques, SEO strategies, and content marketing as key drivers of success. Anton’s expertise is not just theoretical—it is built on over 15 years of experience leading a digital marketing agency, where he has helped businesses rise to the forefront of their industries. From market research and website development to web analytics optimization, he has mastered the art of driving growth through targeted online audience engagement.

What sets Anton apart is his dedication to sharing knowledge. Through Udemy, he has reached students from 190 countries, offering industry-leading courses that go beyond standard digital marketing practices. His influence extends beyond the classroom, as he has spoken at over 100 international conferences and collaborated with key industry leaders to spread digital marketing expertise on a global scale.

Whether professionals seek to enhance their digital marketing skills or businesses require strategic guidance to elevate their online presence, Anton is committed to helping others navigate the digital domain with confidence and success.

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