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GenAI for Digital Marketing and Ecommerce Analysts

This course is designed to equip digital marketers and e-commerce analysts with the knowledge and skills needed to effectively use generative artificial intelligence for data analysis and decision-making.

In Partnership withCoursera
Oct, 2024
2h 10m
Intermediate
Business
1k Students

Course Overview

In today's fast-paced e-commerce world, staying one step ahead is key to success. The "Gen AI for Digital Marketing and E-commerce Analyst" course is designed to equip digital marketers and e-commerce analysts with the knowledge and skills needed to effectively use generative artificial intelligence for data analysis and decision-making. 

Through a combination of discussions, video demonstrations, and practical exercises, participants will gain a clear understanding of how GenAI can enhance the efficiency of data collection and analysis for successful business operations. 

Throughout the course, you will learn how to use powerful tools for sales forecasting, user behavior analysis, data visualization, and presentation in digital marketing and e-commerce analytics using artificial intelligence. 

We will focus on practical aspects: showing how to integrate AI tools into workflows and get the most out of them. By the end of the course, you will acquire valuable knowledge and skills that will be indispensable in your professional activities in the field of e-commerce and digital marketing. 

Dive into the world of AI with us and unlock new opportunities for your business! 

Skills you'll gain

ForecastingEfficiencyAnalysisIntegration

What you'll learn

  • Understand the importance of GenAI I in digital marketing and e-commerce analytics.
  • Analyze key indicators for digital marketing and e-commerce.
  • Consider the potential benefits of using GenAI in your professional activities. 

Who Should Attend

This course caters to a diverse group of learners, including beginners in e-commerce analytics and digital marketing seeking to enhance their analytical capabilities with AI. It's ideal for junior analysts and marketers wanting to integrate AI tools into their workflows, as well as small business owners and entrepreneurs looking to leverage AI for better business insights and a competitive edge. This broad range of participants fosters a dynamic learning environment where varied experiences and insights are shared.
 

Prerequisites

Participants should have a foundational understanding of digital marketing, e-commerce, and data analysis, including familiarity with basic data collection, processing, and analysis techniques. Experience with tools like Google Analytics 4, Google Cloud Platform, Google Sheets, and Looker Studio is beneficial. An open mindset and willingness to experiment with Generative AI (GenAI) tools are essential. While deep technical training isn't required, prior exposure to data analysis will help in better absorbing and applying the course material.
 

This course is designed to be accessible, but basic familiarity with the domain will help you get the most out of the advanced modules.

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet your instructors

Anton Voroniuk

Anton Voroniuk

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Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

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