starweaver-logo
LOG INGET STARTED
LOG INGET STARTED
  • Browse
  • Doing

  • On Air
  • Channels
  • Career Paths
  • LEARNING

  • Courses
  • Certifications
  • Journeys
  • Test Prep
  • CONNECTING

  • How It Works
  • Community
  • Techbytes
  • Podcasts
  • Leaderboards
  • SUPPORT

  • Support & FAQs
  • Starweaver for Business
  • Starweaver for Campus
  • Teach with Starweaver
footer-brand-logo
  • COMPANY
  • About Us
  • Support and Knowledge Base
  • Policies & Terms
  • Contact
  • CONTENT
  • Courses
  • Certifications
  • Journeys
  • Test Prep
  • Meet the Gurus
  • Techbytes
  • FOR ORGANIZATIONS
  • Starweaver for Business
  • Starweaver for Campus
  • Catalogue
  • Pricing
  • Private Classes
  • PARTNER WITH US
  • Instructors & Teachers
  • Books, Writing & Publishing
  • FOLLOW US
    • facebook
    • twitter
    • linkedin
    • pinterest
    • instagram
    • youtube
Our trademarks include Starweaver®, Make genius happen™, Education you can bank on®, People are your most important assets!®, Body of Knowledge™, StarLabs™, LiveLabs™, Journeys™
© Starweaver Group, Inc. All Rights Reserved.
  1. Courses
  2. >
  3. GenAI for Digital Marketing and Ecommerce Analysts

GenAI for Digital Marketing and Ecommerce Analysts

This course is designed to equip digital marketers and e-commerce analysts with the knowledge and skills needed to effectively use generative artificial intelligence for data analysis and decision-making.

Anton  Voroniuk
Anton Voroniuk
Business | intermediate | 2 hours 10 minutes |   Published: Oct 2024
In partnership with:  Coursera

    Discussions

Overview

1kSTUDENTS*
98.9RECOMMEND*

This course includes:

  • 2 hour of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

In today's fast-paced e-commerce world, staying one step ahead is key to success. The "Gen AI for Digital Marketing and E-commerce Analyst" course is designed to equip digital marketers and e-commerce analysts with the knowledge and skills needed to effectively use generative artificial intelligence for data analysis and decision-making. 

Through a combination of discussions, video demonstrations, and practical exercises, participants will gain a clear understanding of how GenAI can enhance the efficiency of data collection and analysis for successful business operations. 

Throughout the course, you will learn how to use powerful tools for sales forecasting, user behavior analysis, data visualization, and presentation in digital marketing and e-commerce analytics using artificial intelligence. 

We will focus on practical aspects: showing how to integrate AI tools into workflows and get the most out of them. By the end of the course, you will acquire valuable knowledge and skills that will be indispensable in your professional activities in the field of e-commerce and digital marketing. 

Dive into the world of AI with us and unlock new opportunities for your business! 

Skills You Will Gain

Forecasting
Efficiency
Analysis
Integration

Learning Outcomes (At the end of this program you will be able to)

  • Understand the importance of GenAI I in digital marketing and e-commerce analytics.
  • Analyze key indicators for digital marketing and e-commerce.
  • Consider the potential benefits of using GenAI in your professional activities. 

Prerequisites

Participants should have a foundational understanding of digital marketing, e-commerce, and data analysis, including familiarity with basic data collection, processing, and analysis techniques. Experience with tools like Google Analytics 4, Google Cloud Platform, Google Sheets, and Looker Studio is beneficial. An open mindset and willingness to experiment with Generative AI (GenAI) tools are essential. While deep technical training isn't required, prior exposure to data analysis will help in better absorbing and applying the course material.
 

Who Should Attend

This course caters to a diverse group of learners, including beginners in e-commerce analytics and digital marketing seeking to enhance their analytical capabilities with AI. It's ideal for junior analysts and marketers wanting to integrate AI tools into their workflows, as well as small business owners and entrepreneurs looking to leverage AI for better business insights and a competitive edge. This broad range of participants fosters a dynamic learning environment where varied experiences and insights are shared.
 

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: GenAI for Digital Marketing and Ecommerce Analysts
Anton  Voroniuk

Anton Voroniuk

Anton is a fervent advocate for digital literacy and a trailblazer in digital marketing education. With a passion for empowering professionals worldwide, he has guided over 500,000 students through the intricacies of digital marketing, leveraging his extensive experience to demystify complex concepts and equip learners with the skills needed to succeed in the ever-evolving digital landscape.

His journey in digital marketing has reinforced the importance of online sales techniques, SEO strategies, and content marketing as key drivers of success. Anton’s expertise is not just theoretical—it is built on over 15 years of experience leading a digital marketing agency, where he has helped businesses rise to the forefront of their industries. From market research and website development to web analytics optimization, he has mastered the art of driving growth through targeted online audience engagement.

What sets Anton apart is his dedication to sharing knowledge. Through Udemy, he has reached students from 190 countries, offering industry-leading courses that go beyond standard digital marketing practices. His influence extends beyond the classroom, as he has spoken at over 100 international conferences and collaborated with key industry leaders to spread digital marketing expertise on a global scale.

Whether professionals seek to enhance their digital marketing skills or businesses require strategic guidance to elevate their online presence, Anton is committed to helping others navigate the digital domain with confidence and success.

VIEW MY CHANNEL

Segment 01 - Introduction to GenAI for Digital Marketing and E-Commerce Analysts

Segment 02 - Glossary for GenAI and Digital Marketing and E-Commerce Analysts

Segment 03 - History & Background of GenAI for Digital Marketing and E-Commerce Analysts

Segment 04 - Demo for Analyzing Accumulated Data from GA4 with Gemini

Segment 05 - Demo for Processing Data with Google Sheet and Chat GPT

Segment 06 - Demo for Modeling Data and Creating Reports with Looker

Segment 07 - Remediating Risks and Ethical Concerns

Segment 08 - Demo for Customer Segmentation with ChatGPT

Segment 09 - Demo for Visualizing Data and Describing Reports with Beautiful.ai

Segment 10 - Practice Project for Digital Marketing and E-Commerce Analysts

Segment 11 - Closing Thoughts: What’s Next