GenAI for Digital Marketing and Ecommerce Analysts
This course is designed to equip digital marketers and e-commerce analysts with the knowledge and skills needed to effectively use generative artificial intelligence for data analysis and decision-making.
Overview
This course includes:
- 2 hour of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
In today's fast-paced e-commerce world, staying one step ahead is key to success. The "Gen AI for Digital Marketing and E-commerce Analyst" course is designed to equip digital marketers and e-commerce analysts with the knowledge and skills needed to effectively use generative artificial intelligence for data analysis and decision-making.
Through a combination of discussions, video demonstrations, and practical exercises, participants will gain a clear understanding of how GenAI can enhance the efficiency of data collection and analysis for successful business operations.
Throughout the course, you will learn how to use powerful tools for sales forecasting, user behavior analysis, data visualization, and presentation in digital marketing and e-commerce analytics using artificial intelligence.
We will focus on practical aspects: showing how to integrate AI tools into workflows and get the most out of them. By the end of the course, you will acquire valuable knowledge and skills that will be indispensable in your professional activities in the field of e-commerce and digital marketing.
Dive into the world of AI with us and unlock new opportunities for your business!
Skills You Will Gain
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Understand the importance of GenAI I in digital marketing and e-commerce analytics.
- Analyze key indicators for digital marketing and e-commerce.
- Consider the potential benefits of using GenAI in your professional activities.
Prerequisites
Participants should have a foundational understanding of digital marketing, e-commerce, and data analysis, including familiarity with basic data collection, processing, and analysis techniques. Experience with tools like Google Analytics 4, Google Cloud Platform, Google Sheets, and Looker Studio is beneficial. An open mindset and willingness to experiment with Generative AI (GenAI) tools are essential. While deep technical training isn't required, prior exposure to data analysis will help in better absorbing and applying the course material.
Who Should Attend
This course caters to a diverse group of learners, including beginners in e-commerce analytics and digital marketing seeking to enhance their analytical capabilities with AI. It's ideal for junior analysts and marketers wanting to integrate AI tools into their workflows, as well as small business owners and entrepreneurs looking to leverage AI for better business insights and a competitive edge. This broad range of participants fosters a dynamic learning environment where varied experiences and insights are shared.
