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  3. GenAI for Digital Marketing Specialists

GenAI for Digital Marketing Specialists

The GenAI Academy offers a course tailored for Digital Marketing Specialists, focusing on the impact of Generative Artificial Intelligence (GenAI) on marketing strategies.

Vinita Silaparasetty
Vinita Silaparasetty
Business | core | 1 hour 30 minutes |   Published: Aug 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
96.9%RECOMMEND*

This course includes:

  • 1.5 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

The GenAI Academy offers a course tailored for Digital Marketing Specialists, focusing on the impact of Generative Artificial Intelligence (GenAI) on marketing strategies. This educational program provides learners with the necessary knowledge and skills to leverage GenAI creatively and effectively in client projects.  Through interactive discussions, informative video presentations and hands-on assignments, the course showcases practical uses of GenAI in the realm of digital marketing. Students will discover how GenAI can streamline tasks such as Content Creation, Brand Development and Data Analysis for enhanced performance.  Moreover, ethical considerations surrounding the use of GenAI are highlighted throughout the course to promote responsible technology utilization. Learners will gain insights into potential risks and ethical guidelines governing its application.  Upon successful completion of the curriculum, students at any proficiency level will be well prepared to seamlessly integrate GenAI into their marketing strategies, leading to increased efficiency, productivity and favorable outcomes in their digital marketing endeavors. No prior AI expertise is required for learners at any skill level interested in this course specifically designed for digital marketing specialists.

Skills You Will Gain

Ethical Considerations
Hands-on Assignments
Interactive Learning
Productivity
Responsible Technology Utilization

Learning Outcomes (At the end of this program you will be able to)

  • Clarify the concept of GenAI and its key functions in the context of digital marketing. 
  • Exploring best practices for integrating GenAI solutions into your digital marketing workflow. 
  • Discussion on identifying and addressing bias to ensure equity in using AI tools.

Prerequisites

Prerequisites include expertise in social media platforms like Facebook, Instagram, Twitter, and LinkedIn, strong communication skills for collaboration, proficiency in data analysis to derive insights, content creation abilities, and a creative mindset for innovative campaigns.

Who Should Attend

Our learners include Team Leaders using GenAI to boost productivity and creativity, Digital Marketing Specialists enhancing content creation and campaign management, and Career Transitioners specializing in Digital Marketing and mastering GenAI.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: GenAI for Digital Marketing Specialists
Vinita Silaparasetty

Vinita Silaparasetty

I am a seasoned data science professional with a rich background in leveraging advanced technologies to uncover insights and drive innovation. My journey in the field has been marked by a deep expertise in Python, R, and Julia, specializing in Generative AI, Machine Learning, and Deep Learning. I take pride in translating complex data and algorithms into actionable insights, making sophisticated tools and methodologies accessible to learners and practitioners alike. My extensive experience includes creating and delivering engaging course content on TensorFlow, Keras, and other key technologies, helping individuals and organizations harness the power of data to solve real-world problems. In my role as an educator, I have authored and instructed numerous data science courses, focusing on a range of topics from computer vision and natural language processing to cloud computing and data visualization. I am committed to providing practical, hands-on learning experiences that empower students to apply their knowledge effectively. My teaching philosophy centers around making advanced data science concepts understandable and applicable, ensuring that learners not only grasp the theoretical aspects but also gain the practical skills necessary for success in the field. With a proven track record of creating impactful learning materials and providing personalized mentorship, I aim to inspire and equip the next generation of data scientists. My courses and training sessions are designed to address diverse learning needs, from foundational principles to advanced techniques, ensuring that every participant can advance their skills and achieve their career goals. Whether it’s through interactive tutorials, in-depth project work, or tailored coaching, I strive to foster a learning environment where knowledge and innovation thrive.
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Segment 01 - Introduction to GenAI for Digital Marketing Specialists

Segment 02 - Glossary for GenAI and Digital Marketing Specialists

Segment 03 - History & Background for GenAI and Digital Marketing Specialists

Segment 04 - Demo for Crafting an Email-Campaign with GPT-4

Segment 05 - Demo for Social Media Content Creation with Creator Studio

Segment 06 - Demo for Video Thumbnail Image Generation with RunwayML

Segment 07 - Remediating Risks and Ethical Concerns

Segment 08 - Demo for a Micro Influencer Campaign Creation with Fotor and ChatGPT

Segment 09 - Demo for Competitor Data Analysis with Claude 2

Segment 10 - Practice Project for Digital Marketing Specialists

Segment 11 - Closing Thoughts: What’s Next