GenAI for Market Research Analysts

This course provides a comprehensive understanding of how GenAI can be leveraged to enhance various marketing functions, including campaign optimization, customer segmentation, sentiment analytics, and performance analysis.

Christopher Klaus
Published: Aug 2024
Core
Business
1 hour 10 minutes
In partnership with:Coursera
GenAI for Market Research Analysts

Course Overview

GenAI for Marketing Analysts is an in-depth course designed to explore the transformative impact of Generative Artificial Intelligence on marketing data analytics. This course provides a comprehensive understanding of how GenAI can be leveraged to enhance various marketing functions, including campaign optimization, customer segmentation, sentiment analytics, and performance analysis. Through interactive discussions, practical demonstrations, and hands-on activities, learners will gain the skills necessary to integrate GenAI tools into their marketing workflows, driving innovation and efficiency. 

Participants will also delve into the ethical considerations and potential risks associated with the use of GenAI in marketing analytics, examining best practices for responsible implementation. By the end of this course, marketing analysts will be equipped with the knowledge and skills to harness the transformative potential of GenAI, driving efficiency, innovation, and strategic insights in their work. 

Skills You Will Gain

Efficiency
Ethical Considerations
GenAI Tools
Innovation
Performance Analysis

Course Includes

1K
STUDENTS*
97.9%
RECOMMEND*

This course includes:

  • 1 hour of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

Learning Outcomes (At the end of this program, you will be able to...)

  • Identify the capabilities of GenAI for enhancing marketing data analytics functions
  • Evaluate the results of GenAI for a real-world application in marketing analytics. 
  • Compare and contrast the risks, challenges, and ethical considerations of GenAI in the workplace for marketing analytics.  

Prerequisites

  • Basic Knowledge of Marketing Concepts and Strategies 
  • Experience with Marketing Tools 
  • Curiosity and willingness to explore new technologies

 

 

Who Should Attend

This course is tailored to marketing analytics team leaders and marketing analysts, including: 

  • Marketing Analytics Managers and Team Leads: Responsible for identifying GenAI opportunities and guiding their teams toward more efficient, innovative, and forward-thinking practices. 
  • Marketing Analysts: Looking to enhance their workflows and boost productivity by incorporating GenAI-powered tools and techniques. 
  • Aspiring Marketing Professionals: Wanting to future-proof their skills and gain a competitive edge by mastering the integration of GenAI in marketing analytics.  

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet Your Expert Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.