GenAI for Market Research Analysts
This course provides a comprehensive understanding of how GenAI can be leveraged to enhance various marketing functions, including campaign optimization, customer segmentation, sentiment analytics, and performance analysis.
In partnership with: 
Overview
1KSTUDENTS*
97.9%RECOMMEND*
This course includes:
- 1 hour of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
"GenAI for Marketing Teams'' is an immersive one-hour course that’s designed to revolutionize the way marketing teams execute. With a heavy focus on collaborative tools and strategies, this course empowers marketing teams to improve cross-functional integration, teamwork, and overall collaboration.
Learners will develop proficiency in using GenAI tools to improve team synergy, communication, and project management. Through practical examples and case studies, learners will see how to leverage GenAI to improve their leadership, communication, and project management outcomes. By emphasizing integration and interoperability, the course is structured to cover a broad range of GenAI tools that support a wide variety of marketing requirements.
Additionally, "GenAI for Marketing Teams" will introduce critical topics related to the ethical use of AI and how to navigate challenges that are related to integrating novel AI tools into existing marketing workflows. By the end of this course, participants will have a clear and holistic understanding of how to strategically implement GenAI across the marketing function to achieve organizational objectives.
Skills You Will Gain
Efficiency
Ethical Considerations
GenAI Tools
Innovation
Performance Analysis
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Acquire a working knowledge of GenAI tools and strategies for using them to increase team collaboration and efficiency.
- Develop practical skills in leveraging GenAI for optimizing communication, project management, and creative processes within and across marketing teams.
- Experiment with integrating GenAI technologies in marketing workflows to foster innovation, enhance creative output, and improve decision-making.
- Analyze potential ethical concerns that are inherent in using GenAI for marketing, including how to navigate challenges and ensure responsible implementation of AI technologies in marketing practices.
- Create a working framework for staying ahead of GenAI advancements.
Prerequisites
Learners should have a fundamental understanding of marketing principles and strategies and an eagerness to learn and adapt to new technologies.
Who Should Attend
This course is tailored to marketing team leaders and their teams, including:
- Marketing Managers and Team Leads who want to improve their leadership and project management skills through use of GenAI to foster collaborative innovation across marketing teams.
- Project Coordinators who want to develop practical skills for using GenAI to streamline campaign coordination and improve cross-team communication for seamless project execution.
- Creative Directors who want to leverage GenAI tools to inspire and guide creative teams in integrating AI into their workflow.
- Training and Development Specialists within marketing departments who need to curate and deliver impactful GenAI tool demos, in order to facilitate ongoing learning and adaptation across marketing teams.
