GenAI for Marketing Analysts
This course explores how GenAI can optimize marketing functions such as campaign management, customer segmentation, sentiment analysis, and performance evaluation.
Overview
This course includes:
- 1 hour of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
GenAI for Marketing Analysts is an in-depth course designed to explore the transformative impact of Generative Artificial Intelligence on marketing data analytics. This course provides a comprehensive understanding of how GenAI can be leveraged to enhance various marketing functions, including campaign optimization, customer segmentation, sentiment analytics, and performance analysis. Through interactive discussions, practical demonstrations, and hands-on activities, learners will gain the skills necessary to integrate GenAI tools into their marketing workflows, driving innovation and efficiency.
Participants will also delve into the ethical considerations and potential risks associated with the use of GenAI in marketing analytics, examining best practices for responsible implementation. By the end of this course, marketing analysts will be equipped with the knowledge and skills to harness the transformative potential of GenAI, driving efficiency, innovation, and strategic insights in their work.
Skills You Will Gain
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Identify the capabilities of GenAI for enhancing marketing data analytics functions.
- Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
- Compare and contrast the risks, challenges, and ethical considerations of GenAI in the workplace for marketing analytics.
Prerequisites
- Basic Knowledge of Marketing Concepts and Strategies
- Experience with Marketing Tools
- Curiosity and willingness to explore new technologies
Who Should Attend
- Marketing Analytics Managers and Team Leads
- Marketing Analysts
- Aspiring Marketing Professionals
