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GenAI for Marketing Analysts

This course explores how GenAI can optimize marketing functions such as campaign management, customer segmentation, sentiment analysis, and performance evaluation.

In Partnership withCoursera
Jul, 2024
4h
Core
Business
1K Students

Overview

GenAI for Marketing Analysts is an in-depth course designed to explore the transformative impact of Generative Artificial Intelligence on marketing data analytics. This course provides a comprehensive understanding of how GenAI can be leveraged to enhance various marketing functions, including campaign optimization, customer segmentation, sentiment analytics, and performance analysis. Through interactive discussions, practical demonstrations, and hands-on activities, learners will gain the skills necessary to integrate GenAI tools into their marketing workflows, driving innovation and efficiency. 

Participants will also delve into the ethical considerations and potential risks associated with the use of GenAI in marketing analytics, examining best practices for responsible implementation. By the end of this course, marketing analysts will be equipped with the knowledge and skills to harness the transformative potential of GenAI, driving efficiency, innovation, and strategic insights in their work. 

Skills you'll gain

Campaign OptimizationCustomer SegmentationData AnalyticsEthical AI UseGenAI in Marketing

What you'll learn

  • Identify the capabilities of GenAI for enhancing marketing data analytics functions.  
  • Examine real-world applications to leverage GenAI in marketing data analytics scenarios. 
  • Compare and contrast the risks, challenges, and ethical considerations of GenAI in the workplace for marketing analytics.

Who Should Attend

Prerequisites

  • Marketing Analytics Managers and Team Leads
  • Marketing Analysts
  • Aspiring Marketing Professionals
  • Basic Knowledge of Marketing Concepts and Strategies 
  • Experience with Marketing Tools 
  • Curiosity and willingness to explore new technologies

Chapters

Explore a structured set of chapters designed to build your skills step by step, with practical examples and hands-on applications.

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 01 - Introduction to GenAI for Marketing Analysts

Segment 03 - GenAI and Marketing Analytics: Glossary

Segment 04 - History & Background for GenAI and Marketing Analysts

Segment 05 - Demo for Streamlining Campaign Optimization and Customer Segmentation with ChatGPT

Segment 06 - Segment Demo for Campaign Performance Analysis with Google Gemini

Segment 07 - Segment Demo for Customer Segmentation with Claude AI

Segment 08 - Remediating Risks and Ethical Concerns

Segment 09 - Demo for Sentiment Analytics and Performance Analysis with ChatGPT

Segment 10 - Demo for Consumer Sentiment Analysis with Microsoft CoPilot

Segment 11 - Practice Project for Market Analysts

Segment 12 - Closing Thoughts What’s Next

Meet your instructors

Christopher Klaus

Christopher Klaus

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Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.