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  1. Courses
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  3. GenAI for PR Specialists

GenAI for PR Specialists

This course is an introduction where learners will discover the key capabilities of GenAI and uncover practical strategies to leverage these powerful tools in their day-to-day PR work.

Alfonso Rodríguez Cotes
Alfonso Rodríguez Cotes
Data Science | intermediate | 2 hours |   Published: Sep 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
98.3%RECOMMEND*

This course includes:

  • 2 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

As part of the GenAI Academy, "GenAI for PR Specialists" explores how Generative Artificial Intelligence (GenAI) is transforming the field of public relations. This course is an introduction where learners will discover the key capabilities of GenAI and uncover practical strategies to leverage these powerful tools in their day-to-day PR work. 

 

Through a combination of discussions, video demos, and guided hands-on activities, learners will gain an understanding of how GenAI can enhance productivity in areas such as content creation, media monitoring and analysis, campaign personalization, and crisis management. 

Learners will also consider the ethical concerns surrounding the use of GenAI in public relations, examining potential risks and challenges, as well as best practices for responsible implementation. By the end of this course, PR professionals will be equipped with the knowledge and skills to start scaling their productivity by harnessing the transformative potential of GenAI. 

Whether you're an experienced PR professional looking to stay ahead of the curve or an aspiring professional seeking to future-proof your skillset, this course provides a foundation that will empower you to unlock new levels of efficiency, productivity, and creativity in your work. 

Skills You Will Gain

GenAI in PR
Automation
Productivity

Learning Outcomes (At the end of this program you will be able to)

  • Identify the capabilities of GenAI for basic role-specific PR functions. 
  • Experiment with GenAI to determine how it can streamline your work as a PR professional.
  • Compare and contrast the risks, challenges, and ethical considerations of GenAI in the workplace for PR functions in general.

Prerequisites

Participants should understand PR basics like content creation, media relations, and crisis management. Familiarity with PR tools, such as media monitoring software and social media platforms, is recommended. While a technical background isn't required, an open mindset and willingness to explore GenAI will maximize the course's benefits.
 

Who Should Attend

This course is designed for team leads, PR and Communication Managers, PR professionals, and aspiring PR practitioners. Team leads and managers will learn how to identify GenAI opportunities and guide their teams toward more efficient, innovative practices. PR professionals will discover ways to enhance their workflows and boost productivity by integrating GenAI-powered tools into their daily tasks.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

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Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

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Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

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Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: GenAI for PR Specialists
Alfonso Rodríguez Cotes

Alfonso Rodríguez Cotes

Alfonso is a passionate Microsoft educator and project developer with a deep commitment to enhancing learning experiences, whether in E-learning or face-to-face environments. With a background in psychology, he is highly attuned to the needs of learners, and his enthusiasm for technology, AI, and the digital sphere drives him to continually seek new challenges in training, development, and learning.

As a specialist in training, instructional design, and E-learning, Alfonso has orchestrated and managed diverse educational projects across various sectors, including technology, engineering, pharmaceuticals, healthcare, academia, the public sector, tourism, and hospitality. His expertise spans designing and delivering training sessions both in-person and virtually, with a particular focus on technology topics such as cloud computing and artificial intelligence.

Alfonso is adept at creating educational content, having honed his craft with tools like Vyond, Articulate, Rise, Camtasia, and Canva. His proficiency extends to managing Learning Management Systems like Moodle, Canvas, and Learndash, ensuring seamless educational experiences. He has collaborated with notable organizations such as the Government of the United States, PPD (Thermo Fisher Scientific), HSBC, Seat (Cupra), and various universities, contributing to talent development initiatives and course creation on topics like deep learning and digitalization.

With expertise in areas like Azure, AI Development, Cognitive Services, and Data Analytics, Alfonso aligns with the evolving needs of the educational landscape, ensuring that his work consistently delivers transformative learning experiences.

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Segment 01 - Introduction to GenAI for Public Relations Specialists

Segment 02 - Glossary for GenAI and Public Relations Specialists

Segment 03 - History & Background for GenAI and Public Relations Specialists

Segment 04 - Demo for Brainstorming Ideas for a Press Conference with ChatGPT

Segment 05 - Demo for Crisis Management with ChatGPT

Segment 06 - Demo for Content Creation for Public Relations with ChatGPT

Segment 07 - Remediating Risks and Ethical Concerns

Segment 08 - Demo for Product Launch and Press Conference with Bing Copilot and Microsoft 365 Copilot

Segment 09 - Demo for Various PR Task Completion with Different GenAI Tools

Segment 10 - Practice Project for Public Relations Specialists

Segment 11 - Closing Thoughts: What’s Next