GenAI for Sales Reps: Streamlining Lead Qualification

Learn to optimize lead qualification with GenAI! This course covers AI-driven lead scoring, automation, and smart workflows, helping sales professionals improve efficiency, accuracy, and conversion rates.

Shashank Malpani
Published: Jan 2026
Intermediate
Data Science
3 hours
In partnership with:Coursera
GenAI for Sales Reps: Streamlining Lead Qualification
Product ID: OC-2025-A11QQ

Course Overview

This course, GenAI for Sales Reps-Streamlining Lead Qualification, is designed to help sales professionals harness the power of Generative AI to automate and optimize lead qualification. You’ll start with the fundamentals of GenAI in sales, exploring how AI transforms lead scoring and prioritization. Then, you’ll learn to customize AI-driven models, automate lead enrichment, and implement smart workflows to enhance efficiency. We’ll also cover real-world case studies showcasing how top sales teams leverage GenAI to increase conversion rates. 

 

Through hands-on exercises and actionable insights, you’ll discover how to eliminate guesswork, enhance data-driven decision-making, and ensure accuracy in GenAI-powered lead qualification. You’ll also learn how to integrate GenAI into your existing sales processes for scalability and long-term success. 

 

This course is designed for sales professionals across various roles, including Sales Representatives, Account Managers, Business Development Executives, and Sales Managers. It is also valuable for Inside Sales Professionals, Lead Generation Specialists, B2B Sales Professionals, and Enterprise Sales Executives looking to enhance their lead qualification processes. Additionally, Territory Sales Managers, Sales Strategists, Growth Hackers, Entrepreneurs, and Startup Founders who aim to leverage GenAI for smarter, data-driven sales strategies will benefit from this course.

 

Learners should have a basic understanding of lead generation, qualification, and the sales funnel. Familiarity with GenAI-driven sales tools such as chatbots or AI-powered email automation will be helpful. Additionally, a working knowledge of CRM platforms like Salesforce, HubSpot, or similar systems is recommended. A general understanding of B2B or B2C sales strategies, along with the ability to use web-based applications, automation tools, and GenAI-powered software, will ensure a smooth learning experience.

 

By the end of this course, learners will understand the fundamentals of GenAI in sales and how it transforms lead qualification processes. They will be able to apply GenAI-driven lead scoring techniques to prioritize high-value leads and optimize workflows through automation for improved efficiency and accuracy. Finally, learners will develop a comprehensive GenAI-driven lead qualification strategy by utilizing data sources, performance metrics, and AI-powered decision-making to drive smarter sales outcomes.

Skills You Will Gain

Sales Management
Inside Sales
Data-Driven Decision Making
Generative AI Agents
Sales Development

Learning Outcomes (At the end of this program, you will be able to...)

  • Explore the fundamentals of GenAI in sales and analyze its role in transforming lead qualification processes.
  • Apply GenAI-driven lead scoring concepts and implement GenAI techniques to prioritize high-value leads effectively.
  • Optimize lead qualification processes by integrating GenAI-driven automation to scale efficiency and accuracy in sales workflows.
  • Formulate a GenAI-driven lead qualification strategy using data sources, performance metrics, and AI-powered decision-making.

Prerequisites

Learners should have basic knowledge of lead generation, sales funnels, and CRM platforms like Salesforce or HubSpot. Familiarity with GenAI tools (chatbots, email automation) and B2B/B2C sales strategies is helpful.

Who Should Attend

This course is for sales professionals including Sales Reps, Account Managers, Business Development Executives, Sales Managers, Lead Generation Specialists, B2B Sales Professionals, and Entrepreneurs. It’s ideal for those looking to enhance lead qualification and leverage GenAI for smarter, data-driven sales strategies.

Course Includes

1.8K
STUDENTS*
98.1%
RECOMMEND*

This course includes:

  • On-demand videos
  • Practice assessments
  • Multiple hands-on learning activities
  • Exposure to a real-world project
  • 100% self-paced learning opportunities
  • Certification of completion

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

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