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  3. Hospitality Luxury Brand Management

Hospitality Luxury Brand Management

Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.

Vanesa Robles Iglesias
Vanesa Robles Iglesias
Business | core | 8 hours 30 minutes |   Published: Mar 2024
In partnership with: Coursera

    Discussions

Overview

1KSTUDENTS*
93.6%RECOMMEND*

This course includes:

  • 4 hours of on-demand video  
  • 70+ practice assessments
  • Multiple hands-on learning activities
  • Exposure to a real-world project
  • Direct access/chat with the instructor
  • 100% self-paced learning opportunities
  • Certification of completion

Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.

Skills You Will Gain

Brand Management
Cash Management
Hotel
Hotel Management

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

  • Analyze the key elements of luxury hospitality branding and its impact on guest experiences.
  • Evaluate the importance of maintaining brand consistency and high-quality standards in luxury establishments.
  • Develop a thorough understanding of the latest trends and innovations in the luxury hospitality industry.
  • Demonstrate an understanding of the challenges and opportunities specific to managing luxury hospitality brands.

Prerequisites

Learners should possess a basic understanding of the hospitality industry, familiarity with marketing concepts, and awareness of luxury brands and their importance within the hospitality sector.

 

Who Should Attend

Office Professionals, Consultants, Students, Small Business Owners, Automation Enthusiasts 

Curriculum

Instructors

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1.1 - Understanding Luxury in the 21st Century
2Module 1.2 - Market Dynamics and Size
3Module 1.3 - Luxury Branding Foundations
4Module 1.4 - Luxury Branding in Hospitality
5Module 2.1 - The Importance of Consistency
6Module 2.2 - Quality Standards and Guest Experience
7Module 2.3 - Business Aspects of Luxury Brand Management
8Module 2.4 - Real-World Applications
9Module 3.1 - Gourmet Dining and Gastronomy in Luxury Hospitality
10Module 3.2 - Wellness and Spa Experiences
11Module 3.3 - Exclusive Travel and Customized Tourism
12Module 3.4 - Curated Experiences for Discerning Travelers
13Module 4.1 - Challenges and Opportunities in Luxury Brand Management
14Module 4.2 - Case Studies of Success and Innovative Practices
15Module 4.3 - The Evolving Landscape of Luxury Hospitality
16Module 4.4 - Innovations Shaping the Future of Luxury Hospitality

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Welcome to the Course: Course Overview

Segment 01 - Redefining luxury in the modern era

Segment 02 - Factors shaping contemporary luxury

Segment 03 - The psychology of luxury consumption

A New Era and a New Look for Luxury

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Segment 07 - Core elements of a luxury brand platform

Segment 08 - The role of heritage and storytelling

Segment 09 - Case studies of iconic luxury brands

Redefining luxury in a new era of brand experience

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Segment 04 - The global luxury hospitality market

Segment 05 - Market segmentation and trends

Segment 06 - The luxury traveler's profile

Sustainable Shine: Redefining Luxury in the Modern Era

Vanesa Robles Iglesias

Vanesa Robles Iglesias

Vanesa is an award-winning marketing leader recognized for her transformative impact on businesses and innovation. Named one of the 50 most influential CMOs in Mexico by Merca2.0 and among the 55 top marketing women in LATAM in 2021, she has also been honored as an Exceptional Woman of Excellence in Business by WEF Iberoamérica. Additionally, she was nominated among the TOP 100 Women Leaders abroad of Spain in both 2022 and 2023. With nearly two decades of expertise in marketing, communications, and digital strategy, Vanesa specializes in leveraging digital acceleration to create customer-centric transformations. Her global experience spans Barcelona to Mexico City, shaping a unique cross-cultural and industry-wide perspective. As the co-founder of &ventures, she spearheads initiatives that merge creativity, technology, and innovation to help businesses not only navigate but define the future. Beyond her executive roles, Vanesa is a dedicated mentor, international speaker, and professor, committed to bridging technology with human-centric strategies. She actively contributes to educational programs and professional development initiatives, empowering entrepreneurs, students, and industry leaders. Through her work, she continues to drive digital transformation and strategic growth, fostering a community passionate about shaping the future.
VIEW MY CHANNEL

You need to enroll in this course to access the curriculum. Click 'Enroll' to get started!

Segment 19 - Luxury brand economics and market share

Segment 20 - Business models in luxury hospitality

Segment 21 - Strategies for growth and differentiation

Everything You Need to Know About Brand Consistency

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Segment 25 - Exploring the world of luxury dining

Segment 26 - Michelin-starred restaurants and renowned chefs

Segment 27 - Culinary excellence in luxury settings

Michelin-starred Restaurants and Its Contribution to Luxury Gastronomy Tourism

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Segment 34 - Crafting unique and curated experiences 

Segment 35 - Cultural excursions and adventure activities

How luxury restaurants will enhance the concept of guest delight

Hands-On Learning Activity: Designing a Luxury Dining Experience

Curated Experiences for Discerning Travelers

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Segment 28 - The luxury spa and wellness industry

Segment 29 - High-end health and wellness services

Segment 30 - Relaxation, rejuvenation, and self-care

Luxury hotels as orchestrators in gastronomic destination development and management

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Segment 45 - Exploring emerging trends and innovations in hospitality and luxury, including AI, VR, and AR applications

Segment 46 - Technological advancements and their impact on luxury experiences and sustainability efforts

Segment 47 - Cutting-edge branding strategies, guest engagement, and creating memorable, sustainable experiences

The Pursuit of Meaningful Innovation for Luxury Brands

Hands-On Learning Activity: Balancing Exclusivity with Accessibility in Luxury Brands

Innovations Shaping the Future of Luxury Hospitality

Project: Designing a Luxury Hospitality Brand and Management Strategy

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Segment 16 - Defining quality in luxury hospitality

Segment 17 - Measuring and maintaining high standards

Segment 18 - The impact of quality on guest experiences

The Fundamentals of Luxury Branding

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Segment 31 - Luxury travel experiences

Segment 32 - Private jets and personalized itineraries

Segment 33 - Upscale cruise lines and personalized tours

Consumers’ perceptions of food ethics in luxury dining

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Segment 10 - Applying luxury branding aesthetics and standards

Segment 11 - Crafting curated luxury experiences

Segment 12 - Case studies of successful luxury applications across hospitality

The Transformation of Luxury from the 20th Century to the 21st Century

Hands-On-Learning: Analyze and Create a Luxury Brand Strategy

Luxury Branding in Hospitality

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Segment 36 - Identifying challenges unique to luxury brand management

Segment 37 - Seizing opportunities for growth

Segment 38 - Crisis management, reputation, and the role of technology

Innovation pathways for luxury brands – evolution or reinvention?

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Segment 13 - Why consistency matters in luxury brand management

Segment 14 - Challenges and best practices

Segment 15 - Examples of brand consistency in luxury hospitality

Luxury Brand Pricing Strategy: Consistency is Key to Brand Success

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Segment 39 - Examining successful luxury brand management cases

Segment 40 - Strategies behind their achievements, including technology-driven solutions

Segment 41 - Lessons to apply in your brand management, with a focus on innovation

Sustainability in the Luxury Industry: A New Era for Green Luxury

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Segment 22 - Case studies in maintaining consistency and quality

Segment 23 - Practical insights from luxury brand experts

Segment 24 - Common methods in evaluating brand consistency

3 Brand Consistency Secrets Needed to Succeed

Hands-On Learning Activity: Consistency in Luxury Brand Management

Real-World Applications

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Segment 42 - Predicting the changing dynamics of luxury in the hospitality industry

Segment 43 - Embracing sustainable luxury, ethical considerations, and community involvement

Segment 44 - Preparing for shifting customer expectations, incorporating technology and sustainability

Luxury brand-building and development: new global challenges, new strategies