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  1. Courses
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  3. Service Innovation by Design in the Hotel Business

Service Innovation by Design in the Hotel Business

Marta SottoMayor
Marta SottoMayor
Business | core | 4 hours |   Published: Dec 2023
In partnership with: Coursera

    Discussions

Overview

1KSTUDENTS*
97%RECOMMEND*

This course includes:

  • 4 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This is a practical course that provides learners with insights into the art and science of designing innovative services in the Hotel industry to meet the evolving needs of customers and drive organizational success. Throughout the course, learners will embark on a journey to understand the core principles and methodologies of service design. They will be introduced to the powerful concept of design thinking, which encourages a human-centred approach to problem-solving and service development. By immersing themselves in this creative process, learners will learn how to identify customer needs, pain points, and desires, effectively enabling them to craft customer-centric service offerings. In conclusion, learners will be equipped to reinvigorate businesses, creating memorable guest experiences while optimizing internal processes for sustainable success. They will be able to adapt to the vibrant ever-evolving hospitality industry and contribute to its continued growth and innovation.

Skills You Will Gain

Hospitality
Hotel Management
Methodologies of service design
Problem-Solving
Reinvigorate Businesses

Learning Outcomes (At the end of this program you will be able to)

  • Identify the key principles and concepts of hotel service innovation. 
  • Understand basic design thinking methodologies to service development. 
  • Analyse customer needs and pain points to design customer-centric services. 
  • Evaluate the feasibility and viability of service innovations. 
  • Collaborate effectively in interdisciplinary teams to drive service innovation. 

Prerequisites

Learners should have a basic understanding of business concepts and a willingness to explore creative ideas. No prior experience in service design is required.

Who Should Attend

This course is suitable for individuals who are:

  • Professionals seeking to enhance their skills in service design and innovation.
  • Individuals interested in creating customer-focused, innovative service offerings.
  • Entrepreneurs and business owners aiming to differentiate their services in the market.

Curriculum

Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
Marta SottoMayor

Marta SottoMayor

Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International.

Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes.

She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer.

Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries.

In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts.

Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.

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