How to Identify Your Target Audience
This course is designed to help entrepreneurs, marketing professionals, product managers, and business strategists master the art of identifying and analyzing target audiences.
Overview
This course includes:
- 1 hours of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
This course is designed to help entrepreneurs, marketing professionals, product managers, and business strategists master the art of identifying and analyzing target audiences. Participants will learn to leverage data and insights to tailor products and marketing strategies effectively, enhancing customer satisfaction and loyalty. With a focus on evaluating and critiquing audience targeting methods using Bloom's Taxonomy verbs, the course equips learners with the skills to create detailed audience profiles, engage meaningfully, and address ethical considerations. Ideal for those with a basic understanding of marketing, this course will refine your ability to align your offerings with audience needs and drive business success.
Skills You Will Gain
Learning Outcomes (At the end of this program you will be able to)
- Evaluate the importance and impact of accurately identifying your target audience on business growth
- Synthesize information from diverse sources to create detailed audience profiles
- Implement effective strategies for engaging with and gathering feedback from your target audience
- Critique the ethical implications and privacy concerns associated with targeting specific audience groups in marketing campaigns
Prerequisites
Participants should possess a foundational understanding of marketing principles and demonstrate an interest in refining their skills in audience analysis. Familiarity with basic marketing concepts will enhance comprehension and application throughout the course, ensuring participants can effectively apply learned strategies in their professional roles.
Who Should Attend
This course is tailored for entrepreneurs, marketing professionals, product managers, and business strategists eager to deepen their understanding of audience identification and engagement. Whether you’re launching a startup, refining marketing strategies, or developing new products, this course provides essential insights into leveraging audience insights for business success.
Curriculum
Instructors
João Freitas
João is a passionate professional specializing in strategy, entrepreneurship, marketing, and business development, backed by a strong academic foundation. He holds a Bachelor's degree in Economics and a Master's degree in Management, with a specialization in Strategy and Entrepreneurship. His expertise spans partnerships, business growth, and strategic development.
Currently, João serves as the Director of Partnerships & Growth at a leading hospitality software provider and as an Entrepreneur in Residence at Startup Braga, where he mentors entrepreneurs and contributes to the startup ecosystem. His previous roles at startups such as HiJiffy and Breadfast have sharpened his leadership, project management, and marketing strategy skills.
Beyond his professional career, João is deeply engaged in social impact initiatives. He co-founded U.DREAM Braga and serves as the Director of External Relations at YME. As an experienced trainer in Digital Marketing, Sales, and Entrepreneurship, he has collaborated with organizations including Turismo de Portugal, Startup Lisboa, and Instituto Turismo de Cabo Verde.
Additionally, João is the Academic Director for an Executive Master program in AI and Digital Transformation in Tourism, leveraging his expertise to educate future industry leaders. As the Chief Marketing Officer at ITBase, he leads marketing initiatives to enhance brand visibility and market positioning, executing successful digital marketing campaigns across various platforms.
With a commitment to excellence and a passion for innovation, João continues to drive growth and transformation in the evolving landscape of business and technology.
Frequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.
Are Starweaver's courses designed for beginners or advanced students?
Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.
What payment options are available for Starweaver courses?
We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.
Do you offer refunds?
Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.