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  1. Courses
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  3. How to Identify Your Target Audience

How to Identify Your Target Audience

This course is designed to help entrepreneurs, marketing professionals, product managers, and business strategists master the art of identifying and analyzing target audiences.

João Freitas
João Freitas
Business | core | 1 hour |   Published: Aug 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
97.8%RECOMMEND*

This course includes:

  • 1 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course is designed to help entrepreneurs, marketing professionals, product managers, and business strategists master the art of identifying and analyzing target audiences. Participants will learn to leverage data and insights to tailor products and marketing strategies effectively, enhancing customer satisfaction and loyalty. With a focus on evaluating and critiquing audience targeting methods using Bloom's Taxonomy verbs, the course equips learners with the skills to create detailed audience profiles, engage meaningfully, and address ethical considerations. Ideal for those with a basic understanding of marketing, this course will refine your ability to align your offerings with audience needs and drive business success.

Skills You Will Gain

Audience Segmentation
Customer Engagement
Data Analysis
Feedback Collection
Market Research
Strategic Planning

Learning Outcomes (At the end of this program you will be able to)

  • Evaluate the importance and impact of accurately identifying your target audience on business growth
  • Synthesize information from diverse sources to create detailed audience profiles
  • Implement effective strategies for engaging with and gathering feedback from your target audience
  • Critique the ethical implications and privacy concerns associated with targeting specific audience groups in marketing campaigns

Prerequisites

Participants should possess a foundational understanding of marketing principles and demonstrate an interest in refining their skills in audience analysis. Familiarity with basic marketing concepts will enhance comprehension and application throughout the course, ensuring participants can effectively apply learned strategies in their professional roles.

Who Should Attend

This course is tailored for entrepreneurs, marketing professionals, product managers, and business strategists eager to deepen their understanding of audience identification and engagement. Whether you’re launching a startup, refining marketing strategies, or developing new products, this course provides essential insights into leveraging audience insights for business success.

Curriculum

Instructors

Frequently Asked Questions

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Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

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No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

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Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

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We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: The Foundation of Target Audience Identification
2Module 2: Building and Analyzing Audience Profiles
3Module 3: Strategies for Audience Engagement and Growth with Personalized Content

Segment 09: The Impact of Personalization on Marketing Performance

Segment 10: Engaging Your Audience Through Tailored Content and Communication

Segment 11: Testing and Optimizing for Target Audiences

Segment 12: Ethics and Privacy in Data Use

Segment 13: Congratulations and Continuous Learning Journey

Segment 01: Introduction to the Course & Meet Your Instructor

Segment 02: Understanding the Target Audience Identification

Segment 03: Target Audience Segmentation

Segment 04: Methods to Determine Your Target Audience

Segment 05: Tools for Audience Research

Segment 06: Crafting Audience Personas

Segment 07: A Guide to Effective Questionnaire Design

Segment 08: Analyzing Audience Profiles from Cross-Reference Data

João Freitas

João Freitas

João is a passionate professional specializing in strategy, entrepreneurship, marketing, and business development, backed by a strong academic foundation. He holds a Bachelor's degree in Economics and a Master's degree in Management, with a specialization in Strategy and Entrepreneurship. His expertise spans partnerships, business growth, and strategic development.

Currently, João serves as the Director of Partnerships & Growth at a leading hospitality software provider and as an Entrepreneur in Residence at Startup Braga, where he mentors entrepreneurs and contributes to the startup ecosystem. His previous roles at startups such as HiJiffy and Breadfast have sharpened his leadership, project management, and marketing strategy skills.

Beyond his professional career, João is deeply engaged in social impact initiatives. He co-founded U.DREAM Braga and serves as the Director of External Relations at YME. As an experienced trainer in Digital Marketing, Sales, and Entrepreneurship, he has collaborated with organizations including Turismo de Portugal, Startup Lisboa, and Instituto Turismo de Cabo Verde.

Additionally, João is the Academic Director for an Executive Master program in AI and Digital Transformation in Tourism, leveraging his expertise to educate future industry leaders. As the Chief Marketing Officer at ITBase, he leads marketing initiatives to enhance brand visibility and market positioning, executing successful digital marketing campaigns across various platforms.

With a commitment to excellence and a passion for innovation, João continues to drive growth and transformation in the evolving landscape of business and technology.

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