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  1. Courses
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  3. Implementing Best Practices in Marketing Automation

Implementing Best Practices in Marketing Automation

This course introduces you to the fast-evolving practices of marketing automation in businesses and how organizations use marketing automation to vastly expand their reach and yet personalize their communications with consumer

Chandan Sharma
Chandan Sharma
Business | core | 5 hours |   Published: Jun 2021

    Discussions

Overview

1.5KSTUDENTS*
94.7%RECOMMEND*

This course includes:

  • 5+ hours of on-demand video
  • 4 modules
  • Core level
  • Direct access/chat with the instructor
  • 100% self-paced online
  • Many downloadable resources
  • Shareable certificate of completion
This course introduces you to the fast-evolving practices of marketing automation in businesses and how organizations use marketing automation to vastly expand their reach and yet personalize their communications with consumer while scaling and streamlining their operations. By using software platforms and technologies to more effectively manage multiple marketing channels online and automating repetitive tasks, the business of marketing automation is improving business profitability while helping businesses attend to the customers in more personal way.   At the end of this course, you will be able to understand marketing automation core concepts and how to implement and improve the way marketing automation is done in their business. Additionally, you will understand how to strategize marketing automation tool selection, which remains a bigger challenge these days as marketing automation remains still in a very infant stage of development and is at an exciting time where you can learn how to make a career choice in this direction. This course also guides students through various business models and how marketing automation is used in those contexts.

Skills You Will Gain

Business Automation
CRM
Digital Marketing
Marketing Automation

Learning Outcomes (At the end of this program you will be able to)

  • Learn the key concepts of Business Automation 
  • Learn the Key concepts of Marketing Automation 
  • Understand the Marketing Automation Implementation Strategy 
  • Be able to Implement Marketing Automation 
  • Be able to identify the best tool suitable for their Marketing Automation requirement 
  • Understand and Implement advance Marketing Automation concepts 

Prerequisites

  • Basic computer skills 
  • Understanding of Digital Marketing will be a help 
  • Understanding of General Business Concepts, but not required 

Who Should Attend

  • Anyone interested in Marketing Automation Concept 
  • CMOs, Marketing Directors, Marketing Managers and Marketing Operation professionals 
  • Digital Marketing Professionals 
  • Solo-preneurs, Entrepreneurs and Small or Mid-sized businesses 

Curriculum

Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Welcome to the course!
2Module 1: Getting Started with Automation
3Module 2: Marketing Automation and its Role
4Module 3: Connected Services
5Module 4: Getting into Action

Segment - 06 - Getting Started with MA

Segment - 07 - Market Stack and Customer Journey

Segment - 08 - Understanding Marketing Automation

Segment - 09 - Role of CRM in Marketing Automation

Segment - 10 - Marketing Automation Use Cases and Workflows

Segment - 01 - Introduction

Segment - 02 - What is Business Automation

Segment - 03 - What is Sales Automation - 1

Segment - 04 - What is Sales Automation - 2

Segment - 05 - What is Service Automation

About this course: Overview, Learning Outcomes, Who Should Enroll...

Segment - 11 - Marketing Automation Tools

Segment - 12 - Mautic A Free Marketing Automation Tool

Segment - 13 - Lead Scoring and Marketing Automation

Segment - 14 - Career Prospects in Marketing Automation

Chandan Sharma

Chandan Sharma

Chandan Sharma is an accomplished CRM and Marketing Automation Consultant with over two decades of expertise in digital marketing, product management, and sales automation. His career has been defined by the successful implementation of 125+ projects across a wide range of industries, including e-commerce, B2B, and B2C sectors.

With deep proficiency in platforms such as Salesforce, Pardot, and HubSpot, Chandan specializes in end-to-end CRM and marketing automation services, including implementation, integration, and migration. His true passion lies in crafting innovative marketing strategies and automation workflows that elevate client engagement and foster measurable business growth.

In addition to his technical skills, Chandan brings a strong focus on user experience and interface design, supported by his credential as a Certified Usability Analyst. Over the years, he has led cross-functional teams to optimize digital marketing campaigns, refine CRM systems, and streamline marketing funnels for maximum efficiency.

Chandan has had the privilege of working with high-profile clients such as Aramco Americas, British American Tobacco, and Epicore-KBMax, delivering transformational outcomes through data modeling, business application integration, and marketing analytics. His approach combines technological expertise with design thinking, resulting in impactful campaigns and scalable solutions.

A committed educator and mentor, Chandan is passionate about sharing his knowledge with both students and professionals. Through client training sessions and hands-on workshops, he has developed a reputation for making complex concepts simple and accessible. As an instructor, he is dedicated to empowering learners to leverage CRM and marketing automation tools to meet strategic goals and succeed in the digital landscape.

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