Implementing Best Practices in Marketing Automation
This course introduces you to the fast-evolving practices of marketing automation in businesses and how organizations use marketing automation to vastly expand their reach and yet personalize their communications with consumer
Overview
1.5KSTUDENTS*
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This course includes:
- 5+ hours of on-demand video
- 4 modules
- Core level
- Direct access/chat with the instructor
- 100% self-paced online
- Many downloadable resources
- Shareable certificate of completion
This course introduces you to the fast-evolving practices of marketing automation in businesses and how organizations use marketing automation to vastly expand their reach and yet personalize their communications with consumer while scaling and streamlining their operations. By using software platforms and technologies to more effectively manage multiple marketing channels online and automating repetitive tasks, the business of marketing automation is improving business profitability while helping businesses attend to the customers in more personal way.
At the end of this course, you will be able to understand marketing automation core concepts and how to implement and improve the way marketing automation is done in their business. Additionally, you will understand how to strategize marketing automation tool selection, which remains a bigger challenge these days as marketing automation remains still in a very infant stage of development and is at an exciting time where you can learn how to make a career choice in this direction. This course also guides students through various business models and how marketing automation is used in those contexts.
Skills You Will Gain
Business Automation
CRM
Digital Marketing
Marketing Automation
Learning Outcomes (At The End Of This Program, You Will Be Able To...)
- Learn the key concepts of Business Automation
- Learn the Key concepts of Marketing Automation
- Understand the Marketing Automation Implementation Strategy
- Be able to Implement Marketing Automation
- Be able to identify the best tool suitable for their Marketing Automation requirement
- Understand and Implement advance Marketing Automation concepts
Prerequisites
- Basic computer skills
- Understanding of Digital Marketing will be a help
- Understanding of General Business Concepts, but not required
Who Should Attend
- Anyone interested in Marketing Automation Concept
- CMOs, Marketing Directors, Marketing Managers and Marketing Operation professionals
- Digital Marketing Professionals
- Solo-preneurs, Entrepreneurs and Small or Mid-sized businesses
