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  1. Courses
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  3. Improving Customer Retention

Improving Customer Retention

This course provides a comprehensive understanding of the strategies and practices that drive client retention and transform customers into loyal advocates.

Marta SottoMayor
Marta SottoMayor
Business | core | 1 hour 15 minutes |   Published: Jun 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
93.6%RECOMMEND*

This course includes:

  • 75 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course provides a comprehensive understanding of the strategies and practices that drive client retention and transform customers into loyal advocates. It covers the foundational concepts of customer retention, loyalty programs, customer satisfaction, marketing strategies, CRM, customer service, feedback analysis, consumer behavior, brand loyalty, and retention tactics. This course will provide you with the tools and knowledge to create a strong customer base that is loyal, engaged, and continuously contributes to your business growth. 

Skills You Will Gain

Consumer Behavior
CRM Strategies
Customer Retention
Customer Satisfaction
Loyalty Programs

Learning Outcomes (At the end of this program you will be able to)

  • Identify the key factors that influence customer retention. 
  • Apply customer service best practices to enhance customer satisfaction. 
  • Evaluate consumer behavior to improve retention strategies. 
  • Apply feedback analysis and understand consumer behavior to improve retention tactics.

Prerequisites

Basic understanding of marketing, familiarity with CRM systems, understanding of customer service principles, interest in consumer behavior and its impact on business. 

Who Should Attend

Team Leaders, Supervisors, and Managers, responsible for individuals and teams, professionals in Marketing, Customer Service, CRM, Business Owners, and Brand Coordinators.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

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Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

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No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

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Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

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Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: The Customer Retention Advantage
2Module 2: Tools and Tactics to Keep Customers Smiling
3Module 3: Understanding Your Customers & Building Loyalty

Segment 01 - Introduction and Welcome

Segment 02 - Why does customer retention matter

Segment 03 - Art and Science Behind Customer Retention

Segment 04 - Building a retention arsenal

Segment 05 - From Transaction to Connection 

Segment 06 - Boosting Happiness with Marketing

Segment 07 - CRM your customer relationship command center

Segment 08 - Customer Service Champions

Segment 09 - Cracking the Customer Code

Segment 10 - From Customers to Fans 

Segment 11 - Customer Retention Main Takeaways and Conclusion

Segment 12 - Congratulations and Continuous Learning Journey

Marta SottoMayor

Marta SottoMayor

Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International.

Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes.

She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer.

Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries.

In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts.

Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.

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