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  3. Introduction to Hospitality Management in the 21st Century

Introduction to Hospitality Management in the 21st Century

This course is a comprehensive beginner-level course that offers a thorough exploration of the dynamic and evolving landscape of hospitality management.

Marta SottoMayor
Marta SottoMayor
Business | core | 4 hours |   Published: Dec 2023
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
96%RECOMMEND*

This course includes:

  • 4 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

"Introduction to Hospitality Management in the 21st Century" is a comprehensive beginner-level course that offers a thorough exploration of the dynamic and evolving landscape of hospitality management. This course provides learners with foundational knowledge and insights into the hospitality industry, its historical context, contemporary challenges, and future trends. Participants will gain a well-rounded understanding of key concepts, strategies, and innovations that drive successful hospitality management in the modern world. In conclusion, this course equips participants with the essential knowledge needed to understand, navigate and excel in the ever-evolving world of hospitality management. By delving into the industry's history, addressing current challenges, and exploring future trends, this course empowers learners to make informed decisions in the dynamic field of hospitality management.

Skills You Will Gain

Asset Management
Business
Hotel
Hotel Management
Management
Market Trends
Marketing

Learning Outcomes (At the end of this program you will be able to)

  • Identify key historical developments that have shaped the evolution of the hospitality industry. 
  • Recognize the fundamental principles and core concepts of hospitality management in the 21st century. 
  • Analyze current challenges and opportunities in the hospitality sector and project strategic solutions. 
  • Anticipate future trends and innovations that are likely to impact hospitality management.

Prerequisites

The prerequisites for “Introduction to Hospitality Management in the 21st Century” typically include a high school diploma, a basic understanding of business concepts, good English skills, and an interest in the hospitality industry. Some familiarity with computers might also be helpful.

Who Should Attend

The course “Introduction to Hospitality Management in the 21st Century” is suitable for students studying hospitality or business, professionals already working in hospitality seeking further knowledge, entrepreneurs interested in the industry, and career changers looking to understand the basics before entering the field. It’s a helpful starting point for anyone curious about how to manage businesses like hotels, restaurants, or tourism services in today’s world.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1.1 - Historical Roots Of Hospitality: Tracing The Origins Of Hospitality Practices
2Module 1.2 - The Significance of Hospitality: Understanding Its Role in Society and the Economy
3Module 1.3 - Defining Hospitality Management: Exploring Its Scope and Multidisciplinary Nature
4Module 1.4 - Transformation Of Guest Expectations: The Shift from Basic Services to Personalized Experiences
5Module 2.1 - Types Of Hospitality Businesses: Hotels, Restaurants, Event Planning, And More
6Module 2.2 - Guest-centric Philosophy: Placing the Guest Experience at the Center of Operations
7Module 2.3 - Exceptional Customer Service: Strategies for Delivering Outstanding Service
8Module 2.4 - Ethical Considerations: Addressing Sustainability, Diversity, And Social Responsibility
9Module 3.1 - Navigating The Digital Era: Online Presence, Reviews, And Digital Marketing Strategies
10Module 3.2 - Technological Advancements: Impact Of Technology On Guest Interactions and Operations
11Module 3.3 - Modern Challenges: Sustainability Practices, Cultural Sensitivity, And Changing Demographics
12Module 3.4 - Embracing Cultural Diversity: Adapting Services to Cater to Global Clientele
13Module 4.1 - Role Of Artificial Intelligence: Enhancing Guest Experiences Through Ai-driven Solutions
14Module 4.2 - Sustainable Hospitality Practices: Integrating Eco-friendly Initiatives into Operations
15Module 4.3 - Experiential Travel: Designing Immersive and Memorable Guest Journeys
16Module 4.4 - Industry Forecast: Predicting Future Trends, Challenges, And Opportunities

Segment 01 - Welcome to Hospitality Management

Segment 02 - Origins of Hospitality: Ancient civilizations and evolution during the Middle Ages

Segment 03 - Grand Tour and Early Tourism: Emergence of leisure travel and birth of hospitality industry

Marta SottoMayor

Marta SottoMayor

Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International.

Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes.

She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer.

Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries.

In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts.

Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.

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Segment 07 - Overview of Hospitality Management: Accommodations, food and beverage, travel agencies, events, and more (Part - 1)

Segment 08 - Overview of Hospitality Management: Accommodations, food and beverage, travel agencies, events, and more (Part - 2)

Segment 09 - A Multidisciplinary Business Approach: Marketing, operations, finance, and human resources (Part - 1)

Segment 10 - A Multidisciplinary Business Approach: Marketing, operations, finance, and human resources (Part - 2)

Segment 11 - Hotel Interconnected Departments: Front office, housekeeping, food and beverage, sales, and more

Segment 41 - Multilingual Staff and Communication: Ensuring effective communication with non-native speakers

Segment 42 - Culinary Diversity: Exploring international food cultures and catering to diverse dietary preferences

Segment 43 - Cross-Cultural Training: Preparing staff to understand and appreciate different cultural norms

Segment 44 - Module 3: Conclusion and main takeaways

Segment 04 - Economic Impact: Contribution to GDP, job creation, and revenue generation

Segment 05 - Social Role: Fostering cultural exchange, community development, and global connectivity 

Segment 06 - Hospitality as a Service Industry: Providing intangible services and experiences

Segment 27 - Sustainable Practices: Implementing eco-friendly initiatives and responsible resource management 

Segment 28 - Cultural Sensitivity: Knowledge and respect of diverse cultural norms 

Segment 29 - Social Impact: Supporting local communities, inclusion practices, fair employment, and giving back 

Segment 30 - Module 2: Conclusion and main takeaways 

Segment 55 - Technological Disruption: The impact of AI, virtual reality, and blockchain on hospitality

Segment 56 - Navigating Hospitality Megatrends: Preparing for Evolving Consumer Preferences

Segment 57 - Emerging Tourism Trends: New Destinations and Evolving Realities

Segment 58 - Module 4: Conclusion and main takeaways

Segment 52 - Authentic Experiences: Creating opportunities for guests to engage with local traditions

Segment 53 - Adventure and Wellness Tourism: Offering activities that promote physical and mental well-being 

Segment 54 - Cultural and Culinary Experiences: Guided tours, workshops, and interactive gastronomic events 

Segment 45 - Introduction to Hospitality Trends: Preparing for the future 

Segment 46 - Predictive Analytics: Forecasting guest preferences, behaviours, and demands 

Segment 47 - Artificial Intelligence: Enhancing personalized guest experiences through AI-driven solutions 

Segment 48 - Chatbots and Virtual Assistants: Providing instant customer service and responses 

Segment 49 - Green Building Design: Properties that reduce negative environmental impact  

Segment 50 - Local Sourcing and Farm-to-Table: Supporting local suppliers and sustainable dining 

Segment 51 - Waste Reduction and Upcycling: Implementing strategies to protect the environment  

Segment 35 - Digital Check-In and Check-Out: Streamlining guest arrivals and departures

Segment 36 - Mobile Apps and Concierge Services: Enhancing guest convenience and access to information

Segment 37 - Smart Room Features: IoT devices, voice assistants, and personalized in-room experiences

Segment 16 - Introduction to the wide eco-system of hospitality industry

Segment 17 - Hotel Segmentation: Differentiating between full-service, resort, boutique, budget, and luxury hotels

Segment 18 - Restaurant Categories: Fine dining, casual dining, quick service, and specialty restaurants

Segment 19 - Event Management: Organizing conferences, weddings, exhibitions, and corporate events

Segment 20 - Other tourism-related businesses: Travel and transportation, tour operators and travel agencies, attractions and entertainment, casinos, cruises, technology, and more

Segment 24 - Service Standards: Establishing protocols for promptness, courtesy, and efficiency

Segment 25 - Guest Engagement: Active listening, assertiveness and effective communication

Segment 26 - Problem Resolution: Addressing guest complaints and resolving issues proactively

Segment 31 - Understanding the Present of Hospitality: Major shifts impacting businesses today 

Segment 32 - E-Marketing Campaigns: Designing targeted email, social media, and search engine marketing initiatives

Segment 33 - Online Reputation Management: Responding to guest reviews and managing online perceptions

Segment 34 - Social Media Engagement: Leveraging platforms to showcase offerings, promotions, and experiences

Segment 38 - Environmental Responsibility: Reducing waste, and promoting eco-friendly initiatives

Segment 39 - Generational Shifts: Adapting services for millennials, Gen Z, and other emerging demographics

Segment 40 - Training staff to navigate diverse cultural preferences and avoid misunderstandings

Segment 21 - Guest-Centric Approach: Prioritizing guest satisfaction, comfort, and well-being

Segment 22 - Empathy and Anticipation: Understanding and fulfilling guest needs, wants and desires

Segment 23 - Moments of Truth: Design the guest journey addressing the critical touchpoints

Segment 12 - Changing Guest Demands: From basic accommodation to experiential stays and memories creation 

Segment 13 - Personalization and Customization: Tailoring services based on individual preferences 

Segment 14 - Impact of Technology: Influence of digital platforms on guest expectations and interactions 

Segment 15 - Module 1: Conclusion and main takeaways