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  3. Introduction to Wholesaling

Introduction to Wholesaling

This course equips aspiring entrepreneurs with essential skills to identify target markets, set up efficient operations, and build strong relationships, enabling you to successfully establish and grow a profitable wholesale business.

Sam Kariuki
Sam Kariuki
Business | intermediate | 2 hours 45 minutes |   Published: Sep 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
94.2%RECOMMEND*

This course includes:

  • 2 hours and 45 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

Successful wholesaling is not just a reserve of large businesses or those who have several years of experience in the trade but, for all who are determined to succeed in it. Anyone who masters the basic principles of wholesaling, how to run basic wholesaling operations, and strategies for growing a wholesaling business will also succeed in wholesaling. This course equips you with all this knowledge, skills, and techniques that are easy to understand, apply, and develop for success.  You will learn how to identify profitable target markets, set up operations that address the needs of the target markets, protect your business from common wholesaling pitfalls and formulate strategies for success for your wholesaling business.  This course is delivered in an easy-to-understand manner, devoid of technical jargon, and focuses on the practical aspects of wholesaling so that the student can quickly implement the skills and techniques they acquire.  
 

Skills You Will Gain

Success Strategies
Business Success
Business Strategies
Operations
Financial Markets

Learning Outcomes (At the end of this program you will be able to)

  • Evaluate different forms of wholesale businesses to determine the best fit for specific business objectives.
  • Develop effective structures for running an efficient wholesaling business.
  • Formulate strategies to grow sales revenues, and profitability and ensure long-term success.

Prerequisites

Participants should have a basic knowledge of buying and selling, along with a foundational understanding of entrepreneurship, marketing, brands, and internet business. This background will enable them to effectively engage with the course material and apply the concepts to their business contexts.
 

Who Should Attend

This course is designed for individuals involved in sales, wholesaling, retailing, and distribution firms, as well as aspiring entrepreneurs exploring new business opportunities. It is also suited for small business owners seeking to enhance their understanding of business operations and strategies in the wholesale sector.
 

Curriculum

Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 01: Introduction to Wholesaling, Benefits and Types of Wholesalers
2Module 2: Elements Wholesaling Operations
3Module 3: Formulating Strategies to Grow your Wholesaling Business
Sam Kariuki

Sam Kariuki

Sam is a seasoned sales trainer, consultant, and strategist with over 18 years of experience in transforming sales teams across Kenya, Uganda, and Tanzania. His expertise lies in developing new revenue streams, improving sales performance, and maximizing returns on sales and marketing investments. Through tailored training programs and strategic consultations, he empowers sales professionals to become highly motivated and competent achievers.

Sam has worked with a diverse range of companies, from large enterprises to mid-sized firms, addressing key sales challenges such as underperformance, high turnover, and long sales cycles. His hands-on, results-driven approach focuses on enhancing selling skills, improving team productivity, and designing effective sales management tools and structures.

Beyond consulting and training, Sam is a prolific author and contributor to various business publications, where he shares insights and strategies for sales excellence. His book, The Guy Who Fired His Boss, reflects his belief in entrepreneurial potential and personal success.

Committed to continuous learning and personal growth, Sam strives to inspire and equip sales professionals to reach their fullest potential in the ever-evolving world of sales.

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Segment 08: Formula for Growing a Wholesale Business

Segment 09: Maximizing Sales

Segment 10: Supplier and Customer Relationships

Segment 11: Congratulations and Continuous Learning Journey

Segment 05: Structuring your Wholesale Business

Segment 06: Best Practices in Managing Inventories

Segment 07: Customer Order Management

Segment 01: Introduction to the Course & Meet Your Instructor

Segment 02: Introduction to Wholesaling

Segment 03: Elements of Wholesaling Business

Segment 04: Types of Wholesalers