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  1. Courses
  2. >
  3. Leveraging AI for Enhanced Content Creation

Leveraging AI for Enhanced Content Creation

This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as: ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.

Jordan  Wilson
Jordan Wilson
Data Science | core | 1 hour 30 minutes |   Published: Dec 2023
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
96%RECOMMEND*

This course includes:

  • 1.5 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 
This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as: ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.   This learning opportunity offers a hands-on experience through the process of ideating, creating, and finalizing a mock advertising campaign using the combined strengths of these AI tools.  By the end of the course, Learners will be aware of, and leverage the capabilities of leading Generative AI tools, as demonstrated in the creation of a holistic advertising campaign, showcasing the seamless integration and enhanced capabilities of these tools in content creation.

Skills You Will Gain

AI
AI assistant
AI in Marketing
AI Recommendations
AI-Powered Decision Making
Artificial Intelligence
Content Creation
Content Management Systems
Content Marketing

Learning Outcomes (At the end of this program you will be able to)

  • Review the foundational concepts of Generative AI and its transformative impact on content creation.
  • Ideate and brainstorm using Google Bard, and draft compelling advertisement scripts with ChatGPT. 
  • Visualize and create content using Bing Chat, Midjourney, and Runway.
  • Integrate and enhance content with voiceovers using Eleven Labs.
  • Reflect on the ethical implications and navigate the challenges of AI-driven content creation.

Prerequisites

Basic understanding of AI concepts and a passion for innovative content creation techniques.

Who Should Attend

Content creators, marketing professionals, business strategists, and anyone interested in leveraging the combined power of leading Generative AI tools for innovative content solutions.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

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Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

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No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

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Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

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We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 0 - Introduction to Generative AI & LLMs
2Module 1 - Crafting the Narrative with ChatGPT & Bing Chat
3Module 2 - Visualizing Ideas with Midjourney & Runway
4Module 3 - The Changing Landscape of Voiceovers with AI
5Module 4 - Reflecting on the Journey: Navigating Ethical Implications
Jordan  Wilson

Jordan Wilson

Jordan Wilson has spent over a decade amplifying digital strategies for businesses of all sizes. His journey began at Accelerant Agency, where he designed and executed enterprise-level growth strategies for Fortune 500 companies. However, his true passion lies in helping small businesses achieve that same level of success. This drive led him to found Accelerant Agency, with the mission of eliminating the guesswork in online growth and unlocking the full potential of growing brands.

At Everyday AI, Jordan is more than just an instructor—he’s a visionary leader. He bridges the gap between the increasing demand for generative AI (GenAI) skills and the lack of tailored training available to businesses. Through his personalized GenAI Strategy Sessions, Jordan guides business leaders through the often complex journey of AI adoption. Together, they develop bespoke AI integration plans that streamline decision-making and dramatically enhance operational efficiency.

As a ChatGPT Strategist, Jordan is at the forefront of redefining the business landscape. He crafts strategies that not only scale operations but also revolutionize customer experiences through the power of generative AI. Beyond implementation, Jordan is a vocal advocate for responsible AI integration, helping companies adopt autonomous agents and multimodal AI models in ways that are ethical and effective.

With Jordan by your side, navigating the digital terrain becomes not just manageable—but genuinely exciting.

.

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Segment 08 - The future of visual content creation with AI

Segment 09 - Generating images with Midjourney based on Bing Chat prompts (Part 1)

Segment 10 - Generating images with Midjourney based on Bing Chat prompts (Part 2)

Segment 11 - Introduction to Runway: Transforming images into dynamic videos (Part 1)

Segment 12 - Introduction to Runway: Transforming images into dynamic videos (Part 2)

Segment 01 - Welcome To The Course: Getting Started

Segment 02 - The rise of LLMs and their transformative role in modern content creation

Segment 03 - Introduction to the Main Example: Crafting an advertising campaign

Segment 04 - Overview of Generative AI & Microsoft 365 Copilot

Segment 05 - The power of AI in scripting and narrative development with ChatGPT

Segment 06 - Crafting visual prompts with Bing Chat for subsequent image creation

Segment 07 - Refining and Reshaping the narrative using AI tools

Segment 17 - Assembly and Integration of Content

Segment 18 - Reflecting on the Power and Challenges of Integrated Generative AI Tools

Segment 19 - Navigating the Ethical Implications and Challenges of AI in Content Creation

Segment 13 - The changing landscape of voiceovers with AI

Segment 14 - Crafting a voiceover script and generating the voiceover using Eleven Labs

Segment 15 - Integrating Voiceovers & Video Created using Runway (Part 1)

Segment 16 - Integrating Voiceovers & Video Created using Runway (Part 2)