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Leveraging AI for Enhanced Content Creation

This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as: ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.

Jordan Wilson
Jordan Wilson
Published: Dec 2023
Core
Data Science
1 hour 30 minutes
In partnership with:Coursera
Leveraging AI for Enhanced Content Creation

Course Overview

This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as: ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.   This learning opportunity offers a hands-on experience through the process of ideating, creating, and finalizing a mock advertising campaign using the combined strengths of these AI tools.  By the end of the course, Learners will be aware of, and leverage the capabilities of leading Generative AI tools, as demonstrated in the creation of a holistic advertising campaign, showcasing the seamless integration and enhanced capabilities of these tools in content creation.

Skills You Will Gain

AI
AI assistant
AI in Marketing
AI Recommendations
AI-Powered Decision Making
Artificial Intelligence
Content Creation
Content Management Systems
Content Marketing

Course Includes

1K
STUDENTS*
96%
RECOMMEND*

This course includes:

  • 1.5 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

Learning Outcomes (At the end of this program, you will be able to...)

  • Review the foundational concepts of Generative AI and its transformative impact on content creation.
  • Ideate and brainstorm using Google Bard, and draft compelling advertisement scripts with ChatGPT. 
  • Visualize and create content using Bing Chat, Midjourney, and Runway.
  • Integrate and enhance content with voiceovers using Eleven Labs.
  • Reflect on the ethical implications and navigate the challenges of AI-driven content creation.

Prerequisites

Basic understanding of AI concepts and a passion for innovative content creation techniques.

Who Should Attend

Content creators, marketing professionals, business strategists, and anyone interested in leveraging the combined power of leading Generative AI tools for innovative content solutions.

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet Your Expert Instructors

Jordan Wilson

Jordan Wilson

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.