Marketing Analytics - Data Predictions and Dashboards

This course teaches you to turn complex data into marketing insights, covering data collection, pattern identification, and predictive modeling with real-world applications. Ideal for marketing specialists and data analysts.

Anton  Voroniuk
Published: Jul 2024
Core
Business
1 hour
In partnership with:Coursera
Marketing Analytics - Data Predictions and Dashboards

Course Overview

This course offers skills and a toolkit for transforming complex data into strategic marketing insights. It covers the essentials of marketing analytics, including data collection and analysis to identify patterns, and teaches predictive modeling for forecasting market trends and customer behavior. Furthermore, you'll gain skills in crafting visual dashboards to present your findings compellingly. With an emphasis on practical application through real-world examples, this course will be useful for marketing specialists, data analysts, and everybody who is thrilled to learn marketing analytics from the beginning.   

Skills You Will Gain

Data Visualization
Data-Driven Decision Making
Marketing Analytics
Marketing Dashboards
Predictive Modeling

Course Includes

1K
STUDENTS*
93.9%
RECOMMEND*

This course includes:

  • 1 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

Learning Outcomes (At the end of this program, you will be able to...)

  • Identify the key components and sources of marketing analytics.
  • Describe the process of creating predictive analytics and models for marketing.
  • Analyze marketing data to extract actionable insights.
  • Create effective marketing dashboards. 

Prerequisites

Beginner level in marketing analytics, predictive analytics, and modeling, with concepts of digital marketing, marketing principles, and data analytics. Experience with data visualization tools is desired.

 

Who Should Attend

Marketing Analysts, Business Intelligence Professionals, Digital Marketing Managers, Social Media Managers, Data Scientists with a focus on Marketing, Brand Managers, Advertising Managers, Business Directors.

 

 

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet Your Expert Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.