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  3. Marketing Analytics - Data Predictions and Dashboards

Marketing Analytics - Data Predictions and Dashboards

This course teaches you to turn complex data into marketing insights, covering data collection, pattern identification, and predictive modeling with real-world applications. Ideal for marketing specialists and data analysts.

Anton  Voroniuk
Anton Voroniuk
Business | core | 1 hour |   Published: Jul 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
93.9%RECOMMEND*

This course includes:

  • 1 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course offers skills and a toolkit for transforming complex data into strategic marketing insights. It covers the essentials of marketing analytics, including data collection and analysis to identify patterns, and teaches predictive modeling for forecasting market trends and customer behavior. Furthermore, you'll gain skills in crafting visual dashboards to present your findings compellingly. With an emphasis on practical application through real-world examples, this course will be useful for marketing specialists, data analysts, and everybody who is thrilled to learn marketing analytics from the beginning.   

Skills You Will Gain

Data Visualization
Data-Driven Decision Making
Marketing Analytics
Marketing Dashboards
Predictive Modeling

Learning Outcomes (At the end of this program you will be able to)

  • Identify the key components and sources of marketing analytics.
  • Describe the process of creating predictive analytics and models for marketing.
  • Analyze marketing data to extract actionable insights.
  • Create effective marketing dashboards. 

Prerequisites

Beginner level in marketing analytics, predictive analytics, and modeling, with concepts of digital marketing, marketing principles, and data analytics. Experience with data visualization tools is desired.

 

Who Should Attend

Marketing Analysts, Business Intelligence Professionals, Digital Marketing Managers, Social Media Managers, Data Scientists with a focus on Marketing, Brand Managers, Advertising Managers, Business Directors.

 

 

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
Anton  Voroniuk

Anton Voroniuk

Anton is a fervent advocate for digital literacy and a trailblazer in digital marketing education. With a passion for empowering professionals worldwide, he has guided over 500,000 students through the intricacies of digital marketing, leveraging his extensive experience to demystify complex concepts and equip learners with the skills needed to succeed in the ever-evolving digital landscape.

His journey in digital marketing has reinforced the importance of online sales techniques, SEO strategies, and content marketing as key drivers of success. Anton’s expertise is not just theoretical—it is built on over 15 years of experience leading a digital marketing agency, where he has helped businesses rise to the forefront of their industries. From market research and website development to web analytics optimization, he has mastered the art of driving growth through targeted online audience engagement.

What sets Anton apart is his dedication to sharing knowledge. Through Udemy, he has reached students from 190 countries, offering industry-leading courses that go beyond standard digital marketing practices. His influence extends beyond the classroom, as he has spoken at over 100 international conferences and collaborated with key industry leaders to spread digital marketing expertise on a global scale.

Whether professionals seek to enhance their digital marketing skills or businesses require strategic guidance to elevate their online presence, Anton is committed to helping others navigate the digital domain with confidence and success.

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1Module 1: Foundations of Marketing Analytics
2Module 2: VoC: Predictive Analytics and Modeling
3Module 3: Data Visualization

Segment 08 - Visualizing Marketing Data

Segment 09 - Building Interactive Dashboards

Segment 10 - Data Presentation 

Segment 11 - Congratulations and Continuous Learning Journey

Segment 05 - Introduction to Predictive Analytics and Models

Segment 06 - Applying Web, Social Media, Digital Marketing Analytics 

Segment 07 - Applying Customer Analytics

Segment 01 - Introduction to the Course & Meet Your Instructor

Segment 02 - Introduction to Marketing Analytics

Segment 03 - Data Acquisition and Analytics Services.

Segment 04 - Key Performance Indicators