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  1. Courses
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  3. Mastering Digital Communication

Mastering Digital Communication

This course provides a thorough understanding of digital communication principles and practical techniques to engage and connect with audiences effectively.

João Freitas
João Freitas
Business | core | 9 hours |   Published: Jul 2024
In partnership with: Coursera

    Discussions

Overview

1KSTUDENTS*
95.9%RECOMMEND*

This course includes:

  • On-demand videos
  • Practice assessments
  • Multiple hands-on learning activities
  • Exposure to a real-world project
  • 100% self-paced learning opportunities
  • Certification of completion

Mastering Digital Communication is a comprehensive online course designed to equip learners with the essential skills and strategies needed to excel in the digital realm. In today's interconnected world, effective communication is vital across various online platforms, including social media, email, webinars, and more. This course provides a thorough understanding of digital communication principles and practical techniques to engage and connect with audiences effectively. 

Skills You Will Gain

Content Creation
Digital Communication
Digital Marketing Strategy
Online Engagement
Social Media Marketing

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

  • Identify key digital communication platforms and their unique features (Remember, Understand). 
  • Implement strategies for crafting engaging content tailored to different digital mediums (Apply, Analyze). 
  • Construct a comprehensive digital communication plan that addresses diverse audience needs (Create, Evaluate). 
  • Evaluate the effectiveness of digital communication campaigns using analytics tools (Analyze, Evaluate). 

Prerequisites

A basic understanding of digital platforms and familiarity with communication principles. Learners should also be eager to enhance their digital engagement skills.

 

 

Who Should Attend

Digital Marketers, Social Media Managers, Content Creators, Business Communication Professionals 

 

 

Curriculum

Instructors

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
João Freitas

João Freitas

João is a passionate professional specializing in strategy, entrepreneurship, marketing, and business development, backed by a strong academic foundation. He holds a Bachelor's degree in Economics and a Master's degree in Management, with a specialization in Strategy and Entrepreneurship. His expertise spans partnerships, business growth, and strategic development. Currently, João serves as the Director of Partnerships & Growth at a leading hospitality software provider and as an Entrepreneur in Residence at Startup Braga, where he mentors entrepreneurs and contributes to the startup ecosystem. His previous roles at startups such as HiJiffy and Breadfast have sharpened his leadership, project management, and marketing strategy skills. Beyond his professional career, João is deeply engaged in social impact initiatives. He co-founded U.DREAM Braga and serves as the Director of External Relations at YME. As an experienced trainer in Digital Marketing, Sales, and Entrepreneurship, he has collaborated with organizations including Turismo de Portugal, Startup Lisboa, and Instituto Turismo de Cabo Verde. Additionally, João is the Academic Director for an Executive Master program in AI and Digital Transformation in Tourism, leveraging his expertise to educate future industry leaders. As the Chief Marketing Officer at ITBase, he leads marketing initiatives to enhance brand visibility and market positioning, executing successful digital marketing campaigns across various platforms. With a commitment to excellence and a passion for innovation, João continues to drive growth and transformation in the evolving landscape of business and technology.
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