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  1. Courses
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  3. Mastering Digital Communication

Mastering Digital Communication

This course provides a thorough understanding of digital communication principles and practical techniques to engage and connect with audiences effectively.

João Freitas
João Freitas
Business | core | 4 hours |   Published: Jul 2024
In partnership with: Coursera

    Discussions

Overview

1KSTUDENTS*
95.9%RECOMMEND*

This course includes:

  • 4 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

Mastering Digital Communication is a comprehensive online course designed to equip learners with the essential skills and strategies needed to excel in the digital realm. In today's interconnected world, effective communication is vital across various online platforms, including social media, email, webinars, and more. This course provides a thorough understanding of digital communication principles and practical techniques to engage and connect with audiences effectively. 

Skills You Will Gain

Content Creation
Digital Communication
Digital Marketing Strategy
Online Engagement
Social Media Marketing

Learning Outcomes (At the end of this program you will be able to)

  • Identify key digital communication platforms and their unique features (Remember, Understand). 
  • Implement strategies for crafting engaging content tailored to different digital mediums (Apply, Analyze). 
  • Construct a comprehensive digital communication plan that addresses diverse audience needs (Create, Evaluate). 
  • Evaluate the effectiveness of digital communication campaigns using analytics tools (Analyze, Evaluate). 

Prerequisites

A basic understanding of digital platforms and familiarity with communication principles. Learners should also be eager to enhance their digital engagement skills.

 

 

Who Should Attend

Digital Marketers, Social Media Managers, Content Creators, Business Communication Professionals 

 

 

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1.1: Introduction to Digital Communication
2Module 1.2: Building Personal Brand Through Digital Communication
3Module 1.3: Digital Communication Trends and Successful Case Studies
4Module 2.1: Effective Email Communication
5Module 2.2: Webinars and Virtual Presentations
6Module 2.3: Leveraging Social Media for Communication
7Module 3.1: Crafting Compelling Content
8Module 3.2: Visual Content Creation
9Module 3.3: User-Generated Content Strategies
10Module 4.1: Crisis Communication in the Digital Age
11Module 4.2: Ethical Considerations in Digital Communication
12Module 4.3: Future Trends in Digital Communication

Segment 01 - Introduction to Module 1

Segment 02 - Understanding the importance of digital communication

Segment 03 -Overview of key concepts & principles of digital communication

Segment 04 - Identifying your target audience

Segment 08 - Staying up to date with current trends & innovations in digital communication

Segment 09 - Leveraging data & analytics for informed marketing decisions

Segment 10 - Case studies of successful digital communications campaigns

Segment 05 - Crafting your online persona

Segment 06 - Building a professional digital presence

Segment 07 - Leveraging digital platforms to enhance your personal brand

Segment 15 - Planning and preparing for virtual presentations-

Segment 16 - Engaging your audience during webinars

Segment 17 - Overcoming common challenges in virtual communication

Segment 21 - Introduction to Module 3

Segment 22 - Identifying your Target Audience

Segment 23 - Writing for the digital audience - tips and best practices -

Segment 24 - Creating engaging multimedia content

João Freitas

João Freitas

João is a passionate professional specializing in strategy, entrepreneurship, marketing, and business development, backed by a strong academic foundation. He holds a Bachelor's degree in Economics and a Master's degree in Management, with a specialization in Strategy and Entrepreneurship. His expertise spans partnerships, business growth, and strategic development.

Currently, João serves as the Director of Partnerships & Growth at a leading hospitality software provider and as an Entrepreneur in Residence at Startup Braga, where he mentors entrepreneurs and contributes to the startup ecosystem. His previous roles at startups such as HiJiffy and Breadfast have sharpened his leadership, project management, and marketing strategy skills.

Beyond his professional career, João is deeply engaged in social impact initiatives. He co-founded U.DREAM Braga and serves as the Director of External Relations at YME. As an experienced trainer in Digital Marketing, Sales, and Entrepreneurship, he has collaborated with organizations including Turismo de Portugal, Startup Lisboa, and Instituto Turismo de Cabo Verde.

Additionally, João is the Academic Director for an Executive Master program in AI and Digital Transformation in Tourism, leveraging his expertise to educate future industry leaders. As the Chief Marketing Officer at ITBase, he leads marketing initiatives to enhance brand visibility and market positioning, executing successful digital marketing campaigns across various platforms.

With a commitment to excellence and a passion for innovation, João continues to drive growth and transformation in the evolving landscape of business and technology.

VIEW MY CHANNEL

Segment 18 - Overview of popular social media platforms

Segment 19 - Developing a social media strategy

Segment 11 - Introduction to Module 2

Segment 12 - Writing professional and effective emails

Segment 13 - Managing email etiquette and tone

Segment 14 - Optimizing email campaigns for maximum impact

Segment 25 - Understanding the importance of visual content in digital communication

Segment 26 - Tools and platforms for designing and editing visual content

Segment 27 - Incorporating visual storytelling techniques to enhance communication effectivenes

Segment 31 - Introduction to Module 4

Segment 32 - Understanding the role of digital communication in crisis management

Segment 33 - Developing a crisis communication plan

Segment 34- Responding effectively to crises online-

Segment 28 - Leveraging UGC across various digital channels to enhance brand authenticity and engagement-

Segment 29 - Building and nurturing a community of brand advocates and content creators-

Segment 30 - Implementing strategies to encourage user participation and content creation

Segment 35 - Maintaining transparency and honesty online-

Segment 36 - Respecting privacy and data protection regulations

Segment 37 - Avoiding misinformation and fake news

Segment 38 - Exploring emerging technologies and their impact on communication.

Segment 39 - Predicting Future Trends and Developments

Segment 40 - Staying ahead in rapidly evolving digital landscape

Segment 41 - Wrap-up & key takeaways