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  3. Product Strategy: Lifecycle, Data Insights, Collaboration

Product Strategy: Lifecycle, Data Insights, Collaboration

This course immerses you in product strategy, where data, innovation, and collaboration drive success. You’ll learn to think strategically, guiding products from conception to market dominance.

Vanesa Robles Iglesias
Vanesa Robles Iglesias
Business | core | 1 hour |   Published: Nov 2024
In partnership with: Coursera

    Discussions

Overview

1KSTUDENTS*
98.7RECOMMEND*

This course includes:

  • 1 hour of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

Dive into the world of product strategy, where data, innovation, and collaboration come together to drive market success. This immersive course will help you become a strategic thinker, guiding products from conception to market dominance.

Explore product development through data-driven insights, mastering the product lifecycle, and fostering a collaborative leadership culture. Real-world case studies will showcase successful strategies and teamwork in action, helping elevate your product strategy.

Designed for Product Managers, Marketers, Data Analysts, Business Strategists, and Team Leaders, this course enhances digital communication strategies, boosting effectiveness, team collaboration, and impactful marketing campaigns.

Participants should have basic knowledge of product development, market analysis, team dynamics, and leadership. A passion for data-driven decision-making will help apply course insights to real-world scenarios for tangible results.

After completing this course, learners will understand product lifecycle stages, analyze market data for actionable insights, apply collaborative leadership, and create an end-to-end product strategy that aligns with market and organizational goals.

Skills You Will Gain

Product Lifecycle
Data Analysis
Collaborative Leadership
Strategic Planning
Market Insights

Learning Outcomes (At the end of this program you will be able to)

  • Describe the product lifecycle stages and strategic actions at each phase.
  • Interpret market data to derive actionable insights for product strategy.
  • Apply principles of collaborative leadership to foster innovation and execution.
  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Prerequisites

Participants should come with a basic knowledge of product development processes and familiarity with market analysis techniques. An understanding of team dynamics and leadership principles is also essential. Additionally, an interest in data-driven decision-making will ensure participants can fully leverage the insights provided in the course, applying them to real-world scenarios to achieve tangible results.

Who Should Attend

This course is tailored for Product Managers, Marketing Professionals, Data Analysts, Business Strategists, and Team Leaders. It provides valuable insights and strategies to help these professionals enhance their skills in product development, data-driven decision-making, and collaborative leadership, driving better outcomes and innovation across their teams and organizations.

Curriculum

Instructors

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Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Understanding the Product Lifecycle
2Module 2: Leveraging Data for Market Insights
3Module 3: Collaborative Leadership in Product Strategy

Segment 05 - The Role of Data in Market Analysis

Segment 06 - Techniques for Analyzing Market Data

Segment 07 - Case Study: Data-Driven Product Success Stories

Segment 01 - Introduction and Welcome

Segment 02 - Introduction to the Product Lifecycle

Segment 03 - Strategic Planning at Each Lifecycle Stage

Segment 04 - Case Study: Successful Product Lifecycle Management

Segment 08 - Principles of Collaborative Leadership

Segment 09 - Fostering Team Collaboration for Product Development

Segment 10 - Case Study Leadership Driving Product Excellence

Segment 11 - Congratulations and Continuous Learning Journey

Vanesa Robles Iglesias

Vanesa Robles Iglesias

Vanesa is an award-winning marketing leader recognized for her transformative impact on businesses and innovation. Named one of the 50 most influential CMOs in Mexico by Merca2.0 and among the 55 top marketing women in LATAM in 2021, she has also been honored as an Exceptional Woman of Excellence in Business by WEF Iberoamérica. Additionally, she was nominated among the TOP 100 Women Leaders abroad of Spain in both 2022 and 2023.

With nearly two decades of expertise in marketing, communications, and digital strategy, Vanesa specializes in leveraging digital acceleration to create customer-centric transformations. Her global experience spans Barcelona to Mexico City, shaping a unique cross-cultural and industry-wide perspective. As the co-founder of &ventures, she spearheads initiatives that merge creativity, technology, and innovation to help businesses not only navigate but define the future.

Beyond her executive roles, Vanesa is a dedicated mentor, international speaker, and professor, committed to bridging technology with human-centric strategies. She actively contributes to educational programs and professional development initiatives, empowering entrepreneurs, students, and industry leaders. Through her work, she continues to drive digital transformation and strategic growth, fostering a community passionate about shaping the future.

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