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  3. Relationship Management and Business Development

Relationship Management and Business Development

In this course, you will learn effective strategies to identify, cultivate, and nurture relationships with clients, stakeholders, and business partners. Throughout the course, we will explore essential topics such as networking, rapport-building

Hector Sandoval
Hector Sandoval
Business | core | 1 hour 30 minutes |   Published: Sep 2023
In partnership with:  Coursera

    Discussions

Overview

1.1KSTUDENTS*
94%RECOMMEND*

This course includes:

  • 1.5 hour of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course focuses on building and managing relationships to drive business development. Students will learn strategies to identify and cultivate relationships with clients, stakeholders, and business partners. The course covers topics such as networking, rapport building, and effective communication in a business context. Students will develop skills to leverage relationships to create business opportunities and develop long-term partnerships. Through the review of key concepts, applications, and practical examples, students will gain insights into relationship management best practices and develop the abilities to establish and nurture professional relationships that contribute to organizational growth and success. 

Skills You Will Gain

Clients
Communication
Relationships
Stakeholders

Learning Outcomes (At the end of this program you will be able to)

  • By the end of this course, participants will be able to employ effective strategies to identify and cultivate relationships with clients, stakeholders, and business partners. They will learn techniques for identifying potential relationship opportunities, segmenting their target market, and utilizing proactive networking approaches. Participants will develop the skills to initiate and foster connections that contribute to business development and long-term partnerships. 
  • Upon completion of this course, participants will possess the skills to build rapport and engage in effective communication within a business context. They will learn the importance of trust and credibility in relationship management and develop techniques for establishing strong connections with clients and stakeholders. Participants will enhance their abilities in active listening, empathy, and clear communication, enabling them to navigate professional interactions with confidence and influence. 
  • By the end of this course, participants will be equipped with the skills to leverage relationships to create business opportunities. They will develop a client-centric mindset, learning how to identify and address client needs effectively. Participants will gain knowledge in cross-selling and upselling techniques, enabling them to maximize business potential. They will also learn strategies for nurturing long-term partnerships, fostering loyalty, and driving repeat business. 
  • Upon completing this course, participants will gain insights into relationship management best practices. They will understand key principles for establishing and nurturing professional relationships that contribute to organizational growth and success. Participants will learn techniques for maintaining client loyalty, customer satisfaction, and continuous learning and adaptation in relationship management. They will develop a personal action plan for implementing relationship management strategies effectively in their sales and commercial roles. 

Prerequisites

Participants should have minimal experience, 3-5 years, in roles that require developing business opportunities, sales efforts, and commercial outcomes in different types of for-profit organizations. 

Who Should Attend

This course is designed for front-line, junior to mid-level supervisors and manager roles, responsible for developing business opportunities and commercial outcomes in a diverse range of organizations. 

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 0 - Understanding Relationship Management in Business
2Module 1 - Strategies for Identifying and Cultivating Relationships
3Module 2 - Rapport Building and Effective Communication
4Module 3 - Leveraging Relationships for Business Opportunities
5Module 4 - Best Practices in Relationship Management
6Module 4 - Conclusion and Course evaluation
Hector Sandoval

Hector Sandoval

As the Director of Content at Starweaver, they lead a collaborative effort with subject matter experts, instructional designers, and multimedia specialists to craft exceptional learning experiences. Their role involves overseeing teams and partners, setting quality standards for audio and video content, and defining instructional design to deliver captivating courses tailored to a diverse global audience. They also support senior leadership in promoting the brand across leading global enterprises and platforms, ensuring alignment with strategic plans, vision, mission, and goals.

With over 30 years of experience as a Leadership Effectiveness Coach, Consultant, and Speaker, they possess a deep understanding of leadership, crisis management, and organizational development within the commercial aviation sector. Having worked with major international airlines and aerial emergency services providers, they have led teams in critical areas, including family assistance, media relations, and government coordination during complex situations such as airline accidents.

Beyond their role at Starweaver, their career journey reflects a commitment to excellence and continuous learning. From founding their own consultancy to serving in interim management roles and executive positions within renowned aviation companies, they have consistently delivered results. Their extensive experience in HR, crisis management, and strategic alliances underscores their ability to provide valuable insights and guidance in online courses related to Learning & Development, Leadership Effectiveness, Global Aviation, and Crisis Management.

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Segment 18 - Relationship management best practices and success stories

Segment 19 - Techniques for maintaining client loyalty and customer satisfaction

Segment 20 - Continuous learning and adaptation in relationship management

Segment 21 - Developing a personal action plan for implementing relationship management best practices

Segment 10 - Importance of rapport building in business relationships

Segment 11 - Building trust and credibility with clients and stakeholders

Segment 12 - Effective Communication Techniques for business contexts

Segment 13 - Active listening and empathy in relationship management

Segment 14 - Developing a client-centric mindset

Segment 15 - Strategies for leveraging relationships to create business opportunities

Segment 16 - Effective cross-selling and upselling techniques

Segment 17 - Nurturing long-term partnerships for repeat business

Segment 22 - Conclusion and Course evaluation

Segment 23 - Commitment to applying relationship management skills in daily activities

Segment 06 - Techniques for identifying potential clients, stakeholders, and business partners

Segment 07 - Targeting and segmenting your market effectively

Segment 08 - Proactive networking and relationship-building approaches

Segment 09 - Leveraging digital platforms and social media for relationship cultivation

Segment 01 - Welcome to the course

Segment 02 - Course overview

Segment 03 - Introduction to Relationship Management and its Significance in driving business development

Segment 04 - Key Principles and Strategies for effective relationship management

Segment 05 - Identifying the role of sales and commercial agents in building and managing relationships