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  1. Courses
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  3. Sales and Relationship Management in Financial Services

Sales and Relationship Management in Financial Services

Sales is part of every job today, internal and external. This course will orient you on sales and relationship management, a very important aspect of business - one that going forward, will help you in your career.

Xavier Jenkins
Xavier Jenkins
Business | core | 3 hours 20 minutes |   Published: Aug 2019
In partnership with:  Coursera

    Discussions

Overview

1.9KSTUDENTS*
95.6%RECOMMEND*

This course includes:

  • 3+ hours of on-demand video
  • 3 modules
  • Core level
  • Direct access/chat with the instructor
  • 100% self-paced online
  • Many downloadable resources
  • Shareable certificate of completion
Sales is part of every job today, internal and external. This course will orient you on sales and relationship management, a very important aspect of business - one that going forward, will help you in your career. This serves as an introduction to sales, relationship management and the importance of both in banking and services. This course covers the following topics, in three sections. First, an introduction to the importance of sales and relationship management is given. Then, covering the Sales aspect:
  • Sales? A definition and the Truth
  • Where do you fit in?
  • The Right Mindset / The Right Skills
  • Your Unique Selling Position
  • Analyzing Your Market Opportunity
  • Competitive Analysis
  • The Sales Process
  • Great Meetings
  • Closing (Options, Pricing)
  • Success Principles
  • Success Metrics
  • Recap
Finally, covering the Relationship Management aspect:
  • What’s Relationship Management?
  • The New Truth
  • Why is it important?
  • Relevance to banking
  • Internal and external importance
  • Principals of building positive relationships
  • Steps to the process
  • Principals to managing negative relationships
  • Steps to the process
  • Relationship Best Practices

Skills You Will Gain

Great Meetings
Relationship Management
Sales Process
Success Metrics

Learning Outcomes (At the end of this program you will be able to)

  • You’ll learn the key principles of sales and relationship management
  • You’ll learn how to optimize your sales strategy
  • You’ll learn how to perform excellent relationship management with clients
  • You’ll learn how to manage negative relationships and overcome barriers
  • You’ll learn why sales and relationship management are important to all industries
  • You’ll learn how to have great sales meetings

Prerequisites

  • Knowledge of the English language.

Who Should Attend

  • All levels of audience are encouraged to participate in this course.

Curriculum

Instructors

Frequently Asked Questions

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Welcome!
2Introduction to Sales and Relationship Management
3Sales Management
4Relationship Management

Introduction to Relationship Management

Introduction to Relationship Management (Slides)

The Overview of Relationship Management in Banking

The Overview of Relationship Management in Banking (Slides)

The Risks/Rewards of Mastering Relationship Management

The Risks/Rewards of Mastering Relationship Management (Slides)

An Introduction to the Principles of Positive Relationship

An Introduction to the Principles of Positive Relationship (Slides)

Simple Steps in the Relationship Management Process

Simple Steps in the Relationship Management Process (Slides)

Problem Resolution Process

Problem Resolution Process (Slides)

The Principles of Managing Negative Relationships Part 1

The Principles of Managing Negative Relationships Part 1 (Slides)

The Principles of Managing Negative Relationships Part 2

The Principles of Managing Negative Relationships Part 2 (Slides)

The Resolutions Matrix

The Resolutions Matrix (Slides)

Best Practices in Relationship Management

Best Practices in Relationship Management (Slides)

Sales and Relationship Management Review

Sales and Relationship Management Review (Slides)

Xavier Jenkins

Xavier Jenkins

With a distinguished career as a Strategic Sales and Business Development Leader, I have honed my expertise in driving sales strategies and launching innovative products and companies. My experience spans from crafting and executing programmatic sales initiatives to developing high-impact strategies for both startups and established organizations. I am adept at leveraging advanced sales methodologies, including Header Tag and Server-to-Server (S2S) partnerships, to forge impactful connections between publishers, ad buyers, and adtech partners. Throughout my career, I have demonstrated a remarkable ability to close multimillion-dollar deals and secure high-value contracts in SaaS, ERP, and data solutions. My strategic acumen is reflected in my successful track record with industry giants such as NPR, The Washington Post, and Bloomberg, as well as in my significant contributions to emerging technologies. I am skilled in consultative sales, CRM, territory management, and team leadership, which have enabled me to build robust sales pipelines and deliver substantial revenue growth. My commitment to transforming sales landscapes is evident through my achievements in enhancing business processes and driving adoption of groundbreaking technologies. Notable accomplishments include delivering extensive programmatic partnerships, leading teams to achieve impressive sales milestones, and creating successful verticals for emerging products. My strategic vision, coupled with a relentless work ethic and creative energy, consistently positions me as a key driver in achieving sales excellence and strategic growth.
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Introduction to the Sales Profession Matrix

Introduction to the Sales Profession Matrix (Slides)

The Roles of Sales in Banking

The Roles of Sales in Banking (Slides)

The Sales Process: Overview

The Sales Process (Slides)

The Sales Process: Research

The Sales Process: Research (Slides)

Creating a Unique Selling Position

Creating a Unique Selling Position (Slides)

Open-Ended Questions

Open-Ended Questions (Slides)

Making Presentations

Making Presentations (Slides)

The Role of a Great Meeting

The Role of a Great Meeting (Slides)

Helping Your Prospect Become Your Client by Providing Real Buying Options

Helping Your Prospect Become Your Client by Providing Real Buying Options (Slides)

The Close

The Close (Slides)

A Review of the Importance of Sales in Banking

A Review of the Importance of Sales in Banking (Slides)

The Importance of Sales and Relationship Management

The Importance of Sales and Relationship Management (Slides)

About this course: Overview, Learning Outcomes, Prerequisites & Target Audience

Course Trailer

Instructor Bio: Xavier Jenikins

Key pointers for success in this course