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  1. Courses
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  3. Social Listening

Social Listening

This course teaches how to use social listening to boost customer engagement. It covers basic concepts, practical applications, and skills for managing online reputation with real-world examples and tool usage.

Phil Gold
Phil Gold
Business | core | 1 hour |   Published: Aug 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
96%RECOMMEND*

This course includes:

  • 60 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course offers a deep dive into using social listening to boost customer engagement and manage online reputation. Covering foundational concepts, practical applications, and real-world examples, it equips learners with skills to turn data into strategic insights. Participants will learn to craft actionable strategies, interpret data, and align decisions with business goals. Ideal for marketing and communications professionals, the course provides a comprehensive grounding in social listening, requiring only basic business and social media knowledge. By the end, learners will be adept at utilizing social listening tools and strategies to enhance their organization's online presence and customer interactions.

Skills You Will Gain

Business Strategy
Customer Engagement
Data Analysis
Implementation
Market Research
Social Listening

Learning Outcomes (At the end of this program you will be able to)

  • Describe the role of social listening in customer engagement
  • List various social listening tools and their uses
  • Develop effective social listening strategies
  • Apply social listening strategies to real-world scenarios

Prerequisites

This course is ideal for Marketing Managers, Social Media Managers, Brand Managers, Public Relations Executives, and Business Owners, providing them with the skills to leverage social listening for enhanced customer engagement and strategic decision-making.

Who Should Attend

Marketing Managers, Social Media Managers, Brand Managers, Public Relations Executives, and Business Owners will find this course particularly valuable. It offers targeted insights into leveraging social listening to enhance their strategies and operations.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

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Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

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No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

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Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

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Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: What is Social Listening
2Module 2: Social Listening Tools
3Module 3: Social Listening Strategies
Phil Gold

Phil Gold

With extensive experience spanning dynamic start-ups to Fortune 500 giants, Phil Gold is a seasoned professional in communication, training, and learning development. Specializing in demystifying complex technical tools and processes, Phil has a proven ability to make technical content accessible, engaging, and actionable for non-technical audiences. Known for transforming technical jargon into clear insights, Phil’s approach is deeply rooted in end-user advocacy—prioritizing audience needs and leveraging feedback to enhance engagement and foster lasting buy-in.

Over the course of a distinguished career, Phil has authored numerous online courses aimed at simplifying technical topics such as Microsoft SharePoint and Power Platform. These courses, which combine straightforward language with practical, real-world examples, have empowered over 400,000 learners globally. Designed to not only educate but also enable, Phil’s content consistently delivers high-impact learning experiences that bridge the gap between complex technology and everyday business applications.

In addition to course development, Phil specializes in the creation and implementation of training and communication programs tailored to diverse audiences. This includes promotional and instructional materials, voiceover and music services, and uniquely crafted English-language idiomization solutions. Phil excels at identifying audience pain points, customizing content to meet varied learning needs, and developing scalable training strategies through “train-the-trainer” models. With a strong focus on practical, user-centered solutions, Phil is committed to driving meaningful improvements that support both immediate and long-term development goals.

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Segment 08: Setting Objectives and Developing Social Listening Plans

Segment 09: Analyzing Social Listening Data

Segment 10: Reporting and Making Decisions

Segment 11: Congratulations and Continuous Learning Journey

Segment 01: Introduction to the Course & Meet Your Instructor

Segment 02: Defining Social Listening

Segment 03: History and Evolution of Social Listening

Segment 04: Key Concepts and Terminology

Segment 05: Types of Social Listening Tools

Segment 06: Features of Social Listening Tools

Segment 07: Popular Social Listening Tools