Social Listening

This course teaches how to use social listening to boost customer engagement. It covers basic concepts, practical applications, and skills for managing online reputation with real-world examples and tool usage.

Phil Gold
Published: Aug 2024
Core
Business
1 hour
In partnership with:Coursera
Social Listening

Course Overview

This course offers a deep dive into using social listening to boost customer engagement and manage online reputation. Covering foundational concepts, practical applications, and real-world examples, it equips learners with skills to turn data into strategic insights. Participants will learn to craft actionable strategies, interpret data, and align decisions with business goals. Ideal for marketing and communications professionals, the course provides a comprehensive grounding in social listening, requiring only basic business and social media knowledge. By the end, learners will be adept at utilizing social listening tools and strategies to enhance their organization's online presence and customer interactions.

Skills You Will Gain

Business Strategy
Customer Engagement
Data Analysis
Implementation
Market Research
Social Listening

Learning Outcomes (At the end of this program, you will be able to...)

  • Describe the role of social listening in customer engagement
  • List various social listening tools and their uses
  • Develop effective social listening strategies
  • Apply social listening strategies to real-world scenarios

Prerequisites

This course is ideal for Marketing Managers, Social Media Managers, Brand Managers, Public Relations Executives, and Business Owners, providing them with the skills to leverage social listening for enhanced customer engagement and strategic decision-making.

Who Should Attend

Marketing Managers, Social Media Managers, Brand Managers, Public Relations Executives, and Business Owners will find this course particularly valuable. It offers targeted insights into leveraging social listening to enhance their strategies and operations.

Course Includes

1K
STUDENTS*
96%
RECOMMEND*

This course includes:

  • 60 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet Your Expert Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.