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  3. Software Sales

Software Sales

"Software Sales" teaches market analysis, sales strategies, and techniques to drive growth in tech markets, ideal for aspiring sales professionals.

Karlis Zars
Karlis Zars
Business | core | 1 hour |   Published: Nov 2024
In partnership with: Coursera

    Discussions

Overview

1KSTUDENTS*
98.8RECOMMEND*

This course includes:

  • 1 hour of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

"Software Sales" introduces learners to key principles of software sales, blending theory with practical examples. You'll gain skills to understand the market, build strategies, and master sales techniques, from market analysis to customer management.

This course helps you avoid common pitfalls, like struggling to convey software value to customers, by providing the tools and knowledge to succeed in the competitive industry.

By the end, you'll be able to engage with customers, address needs, and drive sales growth. Whether new to software sales or seeking to improve, this course is a strategic step to advancing your career.

Skills You Will Gain

Software Sales
Market Analysis
Sales Strategy
Digital Marketing
Customer Relationships

Learning Outcomes (At The End Of This Program, You Will Be Able To...)

  • Explain the fundamentals of the software market.
  • Develop and implement effective sales strategies.
  • Demonstrate essential sales techniques and establish lasting customer relationships. 

 

Prerequisites

Participants should have a basic grasp of sales concepts such as the sales process, customer needs analysis, and effective sales communication. Familiarity with software products including SaaS, enterprise software, and mobile apps and an understanding of current tech trends are essential. This foundational knowledge prepares participants to engage thoroughly with course content and apply insights effectively in real-world sales scenarios.

Who Should Attend

This course is tailored for aspiring sales professionals, software sales representatives, business development managers, and marketing professionals keen on advancing their careers in the technology sector. Whether you're looking to specialize in software sales, enhance business development strategies, or deepen marketing insights, this course provides essential skills and knowledge to thrive in competitive tech markets.

Curriculum

Instructors

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
Karlis Zars

Karlis Zars

Karlis is a dedicated professional committed to shaping the next generation of software developers. With over seven years of experience, he serves as a JAVA Trainer at Software Development Academy, where he mentors aspiring developers and equips them with the skills needed to thrive in the fast-paced tech industry. Beyond the classroom, Karlis is deeply involved in cutting-edge research as a PhD student in Computer Science at the University of Latvia. His research focuses on artificial intelligence and machine learning, exploring innovative applications that drive industry advancements. Karlis began his journey in technology with hands-on experience as a Robotic Process Automation Developer at Rimi Baltic Group, where he designed and implemented automated solutions that transformed business processes. His previous roles as a Developer at ELVA and a Junior Software Developer at D8 Corporation allowed him to hone his expertise in Java, JavaScript, Linux, and Flutter, contributing to his well-rounded understanding of software development. Throughout his career, Karlis has remained committed to delivering high-quality, user-friendly solutions that address complex challenges. His experience as a System Administrator at Lauku Avīze AS and a Software Tester at Lattelecom helped cultivate a diverse skill set and a keen eye for detail. Karlis’ academic journey at Latvijas Universitāte, where he is pursuing a Doctor of Philosophy in Computer Science, has further enriched his knowledge and reinforced his commitment to excellence in both academia and industry.
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