Strategic Public Relations Planning
This course provides a comprehensive overview of strategic public relations planning in the corporate communication context. It introduces foundational concepts and frameworks in PR strategy, measurement analysis, ethics, and proper execution.
Course Overview
In the realm of modern public relations, practitioners face evolving challenges due to shifting media dynamics, new tools, and emerging opportunities. This course provides a comprehensive exploration of strategic PR planning within corporate communication, covering foundational concepts, measurement analysis, ethics, and execution. Real-world examples offer context and insights to reinforce key concepts. Participants gain a nuanced understanding of the pivotal role of strategic PR planning in corporate communication. They develop skills to craft compelling PR initiatives rooted in robust strategic frameworks. Integration of technologies like GenAI enhances operational efficiency and data-driven insights. Measuring PR effectiveness using appropriate metrics is a key takeaway. Participants learn to evaluate campaign impact and optimize strategies. Essential skills for stakeholder engagement, teamwork, and adapting to the evolving PR landscape are emphasized. Case studies, from successful campaigns like Dove's #selfietalk to cautionary tales like BP's crisis management failure, offer valuable insights. Tailored to a beginner to intermediate level audience, this 4-hour course is for PR professionals, corporate communication managers, marketers, and business leaders aiming to master strategic PR planning and execution.
Skills You Will Gain
Learning Outcomes (At the end of this program, you will be able to...)
- Analyze and assess complex PR situations
- Develop strategic PR solutions that align with corporate communication objectives.
- Create comprehensive PR plans that incorporate ethical considerations, media relations tactics, and crisis management strategies.
- Evaluate the effectiveness of PR campaigns using advanced metrics and modify strategies based on data-driven insights.
- Demonstrate advanced skills in stakeholder engagement, effectively influencing and managing relationships.
Prerequisites
Basic understanding of public relations, and an interest in media relations, crisis, or brand management.
Who Should Attend
Public Relations Professionals, Corporate Communication Managers, Marketing Executives, Business Leaders and Entrepreneurs, Media Relations Coordinators, Brand Strategists, Social Media Managers, Crisis Communication Specialists
Course Includes
This course includes:
- On-demand videos
- Practice assessments
- Multiple hands-on learning activities
- Exposure to a real-world project
- 100% self-paced learning opportunities
- Certification of completion
Curriculum
Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.
Meet Your Expert Instructors
Jess Todtfeld
VIEW MY CHANNELFrequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.
Are Starweaver's courses designed for beginners or advanced students?
Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.
What payment options are available for Starweaver courses?
We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.
Do you offer refunds?
Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.
