Strategic Public Relations Planning
This course provides a comprehensive overview of strategic public relations planning in the corporate communication context. It introduces foundational concepts and frameworks in PR strategy, measurement analysis, ethics, and proper execution.
Overview
This course includes:
- 4 hours of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
Skills You Will Gain
Learning Outcomes (At the end of this program you will be able to)
- Analyze and assess complex PR situations
- Develop strategic PR solutions that align with corporate communication objectives.
- Create comprehensive PR plans that incorporate ethical considerations, media relations tactics, and crisis management strategies.
- Evaluate the effectiveness of PR campaigns using advanced metrics and modify strategies based on data-driven insights.
- Demonstrate advanced skills in stakeholder engagement, effectively influencing and managing relationships.
Prerequisites
Basic understanding of public relations, and an interest in media relations, crisis, or brand management.
Who Should Attend
Public Relations Professionals, Corporate Communication Managers, Marketing Executives, Business Leaders and Entrepreneurs, Media Relations Coordinators, Brand Strategists, Social Media Managers, Crisis Communication Specialists
Curriculum
1Module 1.1: Introduction to Strategic Public Relations
Segment 01 - Introduction and Welcome to the Course
Segment 02 - Definition and Importance of Strategic PR
Segment 03 - Evolution of PR in the Digital Age
Segment 04 - Overview of Strategic PR Planning Process
2Module 1.2: PR Stakeholders and Trends
Segment 05 - Identifying Key Stakeholders
Segment 06 - Current Trends in PR
Segment 07 - Analyzing Successful PR Campaigns
3Module 1.3: Setting PR Goals
Segment 08 - Understanding SMART Goals in PR
Segment 09 - Aligning PR Goals with Business Objectives
Segment 10 - Types of PR Goals
4Module 2.1: Understanding Your Audience
Segment 11 - Introduction to Module 2
Segment 12 - Audience Analysis Techniques and Tools
Segment 13 - Crafting Effective PR Messages Strategies for Engagement
Segment 14 - Channel Strategy Selecting the Right Medium for Your Message
5Module 2.2: Crafting Messages
Segment 15 - Visual Communication in PR The Power of Images and Videos
Segment 16 - Tone and Voice Humanizing Your Brand
Segment 17 - Cultural Sensitivity in Messaging Global PR Considerations
6Module 2.3: PR Tactics and Channels
Segment 18 - Storytelling in PR Building Narratives That Resonate
Segment 19 - Feedback Loops Listening and Adapting to Your Audience
Segment 20 - Analyzing real-world examples of effective PR messaging
7Module 3.1: Budgeting and Resources
Segment 21 - Introduction to Module 3
Segment 22 - Crisis Communication Preparation and Response
Segment 23 - Reputation Management: Building and Protecting Brand Image
Segment 24 - PR Evaluation: Advanced Metrics and Analysis
8Module 3.2: Monitoring and Measuring
Segment 25 - Ethical Dilemmas in PR: Navigating Grey Areas
Segment 26 - Internal Communication: Engaging Your Organization
Segment 27 - Public Affairs and Lobbying: The intersection of PR and public policy
9Module 3.3: Ethics and Crisis Management
Segment 28 - Sustainability and CSR in Public Relations: Beyond the Buzzwords
Segment 29 - Content Marketing and the Modern PR Professional
Segment 30 - Emerging Technologies in PR: AI, VR, and Beyond
10Module 4.1: Strategic Planning Process
Segment 31 - Introduction to Module 4
Segment 32 - Overview of the PR Planning Process
Segment 33 - Integrating Elements into a PR Plan
Segment 34 - Best Practices for PR Planning
11Module 4.2: Monitoring and Measuring
Segment 35 - Actionable Steps in Implementing a PR Plan
Segment 36 - Overcoming Common Challenges
Segment 37 - Case Studies of Effective Implementation
12Module 4.3: Ethics and Crisis Management
Segment 38 - The Importance of Continuous Learning
Segment 39 - Adapting to Changing Environments
Segment 40 - Future of Strategic PR
Segment 41 - Wrap-up and Key Takeaways
Instructors
Jess Todtfeld
Jess is a highly experienced professional with nearly two decades of expertise in empowering CEOs, corporate managers, spokespeople, experts, and authors to excel in media interactions, speeches, and presentations. His passion lies in helping individuals not only communicate effectively but also project authenticity and authority in every interaction. Jess specializes in turning media interviews into powerful tools for increasing web traffic and teaches the art of "selling without selling," guiding clients through the subtleties of impactful communication.
His personalized approach begins by understanding each client’s unique goals and crafting tailored strategies to elevate messaging, style, and body language. Jess goes beyond the basics, unlocking potential that clients may not have considered and helping them achieve transformative results. His methods are supported by the success stories of numerous satisfied clients, whose testimonials reflect the tangible confidence and improvements they have gained through her programs.
With over two decades of diverse expertise, Jess has delivered keynotes around the world, showcasing the power of magnetic communication. If you're ready to elevate your communication skills and make a meaningful impact, Jess invites you to embark on a journey to unlock your full potential and leave a lasting impression.
Frequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.
Are Starweaver's courses designed for beginners or advanced students?
Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.
What payment options are available for Starweaver courses?
We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.
Do you offer refunds?
Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.